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    Monetizing Your Book: Part III: Blogging, Podcasts, Audio Books, and Videos, #3
    Monetizing Your Book: Part III: Blogging, Podcasts, Audio Books, and Videos, #3
    Monetizing Your Book: Part III: Blogging, Podcasts, Audio Books, and Videos, #3
    Ebook145 pages1 hour

    Monetizing Your Book: Part III: Blogging, Podcasts, Audio Books, and Videos, #3

    By Gini Graham Scott Ph.D.

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    About this ebook

    MONETIZING YOUR BOOK is about how to make more money from your book and the different programs you develop based on your book. Part III deals with blogging, podcasting, audio books and videos. It covers these topics: 
    - creating and setting up your blog 
    - using your blog for promotion  
    - advertising on your blog 
    - using slide share 
    - guest blogging 
    - creating a podcast or radio show 
    - creating audio books 
    - narrating your audio book 
    - creating videos and video packages 
    - creating your own videos 
    - using a professional videographer 
    - streaming a live show 

    LanguageEnglish
    PublisherGini Scott
    Release dateNov 3, 2015
    ISBN9781519928214
    Monetizing Your Book: Part III: Blogging, Podcasts, Audio Books, and Videos, #3
    Author

    Gini Graham Scott Ph.D.

               Gini Graham Scott has published over 50 books with mainstream publishers, focusing on social trends, work and business relationships, and personal and professional development. Some of these books include Scammed (Allworth Press, 2017), Lies and Liars: How and Why Sociopaths Lie and How to Detect and Deal with Them (Skyhorse Publishing 2016), Internet Book Piracy (Allworth Press 2016), The New Middle Ages (Nortia Press 2014), and The Very Next New Thing (ABC-Clio 2010). She published a series of books on homicide: Homicide by the Rich and Famous (Praeger Publishing 2005; Berkley Books paperback 2006), American Murder (ABC-Clio, 2007), and Homicide: A Hundred Years of Murder in America (Roxbury 1998).             Scott has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has set up websites to promote her most recent books, featured at www.ginigrahamscott.com and www.changemakerspublishing.com.

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      Book preview

      Monetizing Your Book - Gini Graham Scott Ph.D.

      Monetizing

      Your Book

      Part III: Blogging, Podcasts, Audio Books, and Videos

      by Gini Graham Scott, Ph.D.

      ––––––––

      MONETIZING YOUR BOOK: PART III: Blogging, Podcasts, Audio Books, and Videos

      Copyright © 2015 by Gini Graham Scott

      All rights reserved.  No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the author except in the case of brief quotations embodied in critical articles and reviews.

      Table of Contents

      ––––––––

      CHAPTER 1: CREATING AND SETTING UP YOUR BLOG

      Creating Your Blog

      Setting Up Your Blog

      CHAPTER 2: USING YOUR BLOG FOR PROMOTION AND MAKING MONEY

      Using Blog as a Freebie

      Using Your Blog to Learn What People Want to Know About

      Building Your Email List

      Creating Newsletters

      Getting Sponsors or Underwriters

      Creating Webinars

      Selling Products

      Providing an Entry to Your Site with Premium Content and Membership

      Increasing Your SEO Ranking

      Sharing Your Blogs on the Social Media

      CHAPTER 3: ADVERTISING ON YOUR BLOG

      To Advertise or Not to Advertise

      How to Use Ads on Your Blog

      Key Considerations in Creating and Placing Your Ad

      CHAPTER 4: USING SLIDE SHARE TO GET OUT YOUR MESSAGE

      Setting Up a SlideShare Account

      Promoting Your Slide Shares

      CHAPTER 5: GUEST BLOGGING

      How to Find Guest Blogging Opportunities

      Becoming a Blogger for the Huffington Post

      CHAPTER 6: CREATING A PODCAST OR RADIO SHOW

      Creating Your Content

      Presenting Your Content Effectively

      Producing Your Program Well

      Promoting Your Show

      CHAPTER 7: SETTING UP YOUR PODCAST OR RADIO SHOW

      Creating a Podcast

      Creating a Radio Show or Station

      CHAPTER 8: MAKING MONEY FROM YOUR PODCAST OR RADIO SHOW

      CHAPTER 9: CREATING AUDIO RECORDINGS AND PACKAGES

      CHAPTER 10: CREATING AUDIO BOOKS

      A New Audio Format for Creating an Immersive Reading Experience

      The Market for Audio Books

      Promoting Your Audio Book

      Finding a Professional Narrator through ACX

      CHAPTER 11: NARRATING YOUR OWN AUDIO BOOK

      The Requirements for Narrating Your Own Book

      Getting Prepared to Narrate Your Own Book

      Recording Your Narration

      Distributing Your Audio Files

      Recording  Your Books through AuthorsRepublic

      CHAPTER 12: CREATING VIDEOS

      Using Videos to Promote Your Programs

      Creating a Video Program

      Editing Your Video

      Packaging the Promoting Your Program

      CHAPTER 13: CREATING A VIDEO PROMOTION CAMPAIGN

      The Different Ways of Shooting and Creating a Video

      Different Purposes for Your Video

      Posting Your Videos and Beginning Your Campaign

      Planning Out Your Video or Video Series

      CHAPTER 14: CREATING YOUR OWN VIDEOS

      Setting Up Your Video Recorder

      Recording Your Video

      CHAPTER 15: USING A PROFESSIONAL FOR YOUR VIDEOS

      The Advantages of Using a Professional Videographer

      How to Work with a Professional Videographer

      CHAPTER 16: WHAT TO TALK ABOUT IN YOUR PROMOTIONAL VIDEOS

      Creating an Introductory Overview Video

      Creating an Ongoing Videos Series

      Creating an Introductory Free Video about Your Program

      CHAPTER 17: STREAMING A LIVE SHOW

      How and When to Stream a Live Show

      Creating a High Quality Show

      CHAPTER 18: LIVE STREAMING YOUR VIDEOS

      Periscope

      Meerkat

      The Periscope-Meerkat Battle

      Meerkat Streams

      Katch

      Blab

      The Future of Live Streaming

      ABOUT THE AUTHOR

      CHAPTER 1: CREATING AND SETTING UP YOUR BLOG

      ––––––––

      Just about everyone blogs – or posts, as some writers prefer to call it – these days.  You can use these blogs to both promote your book and other programs, as well as make money from them, as you acquire a following.  To acquire this following, you need to create a blog that offers value – and you need to promote your blog to get traffic to it, since just about everyone is a blogger these days.  According to a U.S. News article: Can You Make Real Money Blogging by Geoff Williams, there were 181 million blogs at the end of 2011.  Now four years later, there are many, many more. 

      Generally, figure on posting a blog on a regular basis, ideally once a week, or even two or three times a week, if you have a lot to say and the time to write these.  Initially, it can take time to build up a following.  But keep at it, and over time your following and income will build.

      Creating Your Blog

      As a first step, decide what your blog will be about.  Here are some possibilities:

      - It could be an extension of your book, which works well if you have a how-to, self-help, relationships, or business book.  In your blog, provide more advice beyond what’s in your book, or create a community of people to share stories, ask questions, or provide information to others. 

      - Another approach if you have a novel or memoir is to write about a related topic based on the setting or social conditions where the story takes place.  For example, if your memoir is about recovering from domestic violence or illness, you might write about the latest developments on that topic. 

      - Another possibility is to stake out a topic you are particularly interested in, even if it is not directly related to your book, since this will help to draw a following about that, and people may become interested in your book and other programs or refer you to others.

      - Share your opinion about developments in your field, and cite others with opinions and point out how you agree or disagree.

      - Be an aggregator, where you feature the latest comments or news about your topics.

      Whatever you write about, create a blog that is memorable, so you provide new, interesting, and valuable information.  If you are in a niche with a lot of readers, such as in finance, health, and relationships, do something to be different and stand out.  Otherwise, it will be difficult to compete with already established blogs, much in the same way that you need to write a book and develop programs that offer something new and valuable.  So think about how you are unique and different in considering what to write about, whether your blog will expand on your book or is on a related topic. Also be ready to adapt to find new approaches, because the Internet and the interest of users is constantly changing.  As Amy Lynn Andrews points out in How to Make Money Blogging, (www.amylynnandrews.com/how-to-make-money-blogging):

      The trick in making money as a blogger is selling things you can stand behind and things your readers are willing to invest in...You’ll significantly increase your chances of success if you meet a need for others instead of blogging as an outlet for yourself...Always be on the lookout for new income streams, and keep them diverse. The Internet changes constantly.  That way, if one stream dries up...you’ve still got others...Tap into your uniqueness.

      While blogs were originally just text, now bloggers are incorporating photos and videos, so consider using these to make your blogs even more appealing.

      Setting Up Your Blog

      A good location for your blog is on your website, where your domain name is followed by a page for your blogs called blog, such as www.yourdomain.com/blog.  A good reason for positioning your blog there is that as you attract traffic to it using traffic building techniques, this will increase the SEO on your site, because it has new content, which will help you go up in the rankings.  Additionally, when people like what you are saying on your blog, they can readily learn more about you by going to your main site.  You can also easily include links in your blogs to pages on your website, such as your home page, as well as to your sales page or squeeze page.

      An easy way to set up your blog is to install WordPress on your site. Then, you can use the design that is already on your website or select another design from one of WordPress’s many templates.  If your website is already set up in WordPress, as about 70% of websites are today, you can go to your website’s wp-admin page, log in, and add

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