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    Selling For Max Profit
    Selling For Max Profit
    Selling For Max Profit
    Ebook133 pages1 hour

    Selling For Max Profit

    By Paul Baker

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    About this ebook

    Without sales, the world would go broke in under a minute ... and that’s a fact.
    If all the tills / cash registers in the world stopped right now, the worlds markets would be in melt down before you have even read to the end of this sentence.
    Sales drive economies to success and prosperity, and will do the same for your small business too. This book has been designed to ensure you can sell your products or services for a great profit, just by simply tweaking a few things here, and saying other things there.
    THIS BOOK IS SELLING IN THE REAL WORLD, NOT IN AIRY FAIRY LAND AND THESE TIPS AND TRICKS WILL WORK FOR YOU – GUARANTEED!

    This book has 12 complete “Profit Builder Modules” which cover:
    •What makes a great sales person
    •The important stuff (over 35 VITAL sales tips you MUST be using for MAX sales and MAX PROFIT)
    •Emotions sell
    •Make your prospect envisage using your product
    •YOUR CRM is a gold mine
    •Benefits
    •3M
    •Price
    •Sales Skills (over 70 additional great ways to sell more!)
    •Handling objections
    •Price objections
    •Closes
    Most modules have at least one case study which highlights real life scenarios for you to see exactly how what has been spoken about is transferred into the real world of selling, and every module focuses on ensuring you maintain your bottom line for MAX PROFIT!

    Earn to your potential and sell sell sell.

    LanguageEnglish
    PublisherPaul Baker
    Release dateDec 23, 2015
    Selling For Max Profit
    Author

    Paul Baker

    I created Company Profit Club.com after a decade in business as a free to use portal to help ensure that other business owners don't have to struggle like I did. I believe strong businesses make strong economies, raising employment and decreasing the burden on the welfare state, lifting people out of poverty, raising living standards for everyone. I honestly believe that strong business make or break a whole country. When I started out, I struggled with finances, sales, marketing, customer service, doing the job itself, well, you get the idea. Everything was so difficult, and the learning curve, man, that was steeeeeep! Because of my strong belief in building strong businesses to provide a better standard of living for everyone in any country, I want everyone out there who is up to the standards of discipline required to make a business flourish, to succeed. Being a successful entrepreneur takes real guts, dedication, determination and a continuous amount of effort. If you are a suitable business owner with a real passion for business, I want you to succeed. I really do. I have put lots of my own money into developing this site to help business owners thrive. I do hope it helps.

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      Book preview

      Selling For Max Profit - Paul Baker

      Selling - For Max Profit

      Copyright © 2015 by Paul Baker

      All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.

      First Printing: 2015

      197 Warburton Road, Poole, Dorset, England. United Kingdom. BH17 8SE

      www.companyprofitclub.com

      Table of Contents

      Introduction

      1 - What Makes a Great Sales Person

      2 - The Important Stuff

      3 - Don't Rely on Logic

      4 - Make Your Prospect Envisage Your Product

      5 - Your CRM System

      6 - Sell The Benefits Of Your Products

      7 - 3M

      8 - Price

      9 - Sales Skills

      10 - Handling Objections

      11 - Price Objections

      12 - Closes

      Appendices

      Example Letter

      About The Author

      About CPC

      Disclaimer

      Introduction

      When I first left school in the late 80’s I started working in retail at my local supermarket, and straight away I loved it!

      I loved the whole process of selling to customers, the interactions between buyers and sellers, and the incredible effect that we, as sellers, have on the sales effort.

      Say the right thing and you have a sale, there and then. Say the wrong thing and the sale may be lost forever.

      It was also the more subtle things that I discovered made a huge difference too, for example did I touch my face or nose when I was talking to the customer and then put my fingers on the food that the customer then didn’t want to buy?

      I quickly learned that everything makes a difference to the sale.

      Every word and every action, no matter how small, matters to the ultimate success or failure of the sale.

      After a period in the forces, I then honed my sales skills as a self employed business person in the highly competitive world of carpet cleaning, where there are literally hundreds of carpet cleaning businesses out there working for a pittance … but I was determined not to be one of them.

      NO! I was not going to work my butt off for tiny rewards!

      So from 2006 onwards I started to go on courses all over the world and learn from the very best in sales and marketing, and I learned how to position myself properly in the market place, and how to present the benefits of choosing my services to my prospects in such a way that the prospects were totally smitten with my brand, almost regardless of cost.

      In recent years I have got around 80% of the quotations I have gone for, even though I am one of the most expensive carpet cleaners in the area.

      What Are YOU?

      When I say sales person, what image do you conjure up? It is probably a slick bloke in a posh suit, turning up in an expensive car, saying just about anything to get a sale, whether it’s true or not, right?

      WRONG!

      You want to see a sales person, look in the mirror. Be in no doubt you are in sales. We all are.

      You want more business? You need to sell yourself and the benefits of choosing your company to your potential customers? You’re in sales. Even if you are employed, every day you turn up to work, you are in sales, because you are selling yourself and your time (your most valuable asset) to your boss!

      Oh yes, you really are in sales my friend!

      Learning how you sell yourself and the benefits you offer is the key to a successful career in selling. Just remember this ... when you go out to sell your goods, you must always do the right thing by the customer, but never forget that you are there for the purposes of making a sale. A lot more on that later.

      Now we have established the fact that we are all in sales, let's have a look at the CompanyProfitClub mantra:

      Our job as business owners is to make as much money as we possibly can in a fair and ethical way.

      Many people shy away from this fact, or get embarrassed to ask for money, or even talk about money, or ask for the sale, or chase the sale hard until the ultimate conclusion of a sale is made.

      Why? It has a lot to do with mindset.

      Many see sales people as ruthless conniving conmen who will stop at nothing to get the sale, and upsell at every single chance they get, even if the upsell isn't right for the customer.

      Oh yes, these awful sales people will not stop chipping away at you until you buy their wares, which generally you will, just to be get rid of them.

      However, luckily the majority of modern sales people are extremely professional and very courteous, and their main desire is to serve the customer and ensure the customer gets the right product for their needs at a fair price.

      Right … that's the cutesy fluffy bit over with!

      It is essential that, as long as you have done the right thing for the customer and they have bought the right product at a fair price, then you still have to sell… and sell hard, and up sell at every opportunity.

      Now I am not, for one minute, saying you should say anything and do anything to get the sale. That is short termism and business madness.

      But always remember that all the hard work of your expensive marketing efforts has led you to this customer, led you to this point, the point of actually closing the sale. So why waste all the money you have spent in getting the customer in the first place by not chasing hard and actually closing the sale?

      Does that really make sense?

      Many sales people believe that their products should be so great that they sell themselves. Yes, this is partly true. But only a very very small part. Yes, the quality of the products should be as described, and good enough to be fit for purpose. But that is expected, and an unwritten requirement of the sale.

      You still have to sell your products or services in return for money.

      That is to say you must clearly state how the product benefits the customer in some way, and you also have to up sell at every opportunity if it is the right thing for the customer.

      If the customer says … ok I will think about it you have failed to do your job, which is to make a sale. If the customer says …I don't think it is right for me you haven't done a good enough job of telling the customer about the benefits of your services.

      You will not put any money in the bank if you don't sell. Period.

      The great Zig Ziglar says it perfectly when he says this:

      Poor sales people raise skinny kids.

      But be in no doubt that you are in sales. You won't get anything unless you sell. You won't go on holiday. You won't get a nicer home. You won't even eat. Sell or not. Skinny kids or well fed kids.

      It’s Your Call

      This is one of the most comprehensive books of sales techniques ever written, and all hints and tips here have been proven to work on the ground, in real sales situations, and all ideas are easy to follow and easy to implement, even from a non-sales person, and all can be easily implemented into any business type.

      Be in no doubt that these

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