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    Content Marketing Guide: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You: Internet Marketing Guide, #1
    Content Marketing Guide: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You: Internet Marketing Guide, #1
    Content Marketing Guide: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You: Internet Marketing Guide, #1
    Ebook93 pages1 hour

    Content Marketing Guide: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You: Internet Marketing Guide, #1

    By Michael Pease

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    About this ebook

    A Proven, Step-By-Step Method To Use Content Marketing the RIGHT Way

    Are you sometimes ask yourself why people are not viewing your content? The world is always changing and this includes the ways of how people get the information within our society. In formely times media channels were limited and dominated by the large advertisers. Today, all of our media is on demand. We can skip the commercials. Online, we can go straight to the website or article that we want. Traditional marketing is an agressive method that pushes customers to a buying decision. Today, we use the pull method, which try to pull customers in with content that interests and engages them.

    In this guide you learn how to break through the cloud of traditional content marketing ... and build your own timeless content brand.

    You will discover how to get people viewing your content! Whether you are a beginner in content marketing or you have been publishing online since a long time, there are always the same questions you have to ask yourself:

    • What does my market expect from my content?
    • Does my customers get the content they want?

    So, content marketing is NOT about you and your message! If you want to use content marketing the RIGHT way, you have to build up a content BRAND and establish a reputation as a publisher who provides only high value content, that your market wants to interact and engage with. Your content brand will be the promise to your audience what they can expect from you – and this helps you to stand out from all the other publishers.

    Your aim is, that your market selects YOU over all the other thousands of publishers. And the reason for selecting YOU is because your audience know the value they will get.

    But content marketing is NOT brainless generating content from which you think your market might like. With this kind of content marketing you are only wasting your time and your money! True content marketing is building your content brand, and every piece of content have to reflect your brand!

    In this book you get a step-by-step course that guides you through the entire process of how to use content marketing for building your own brand that brings your market to you!

    Here is a preview of what you will learn...
    ✓ How To Define a Content Brand
    ✓ How to Create Various Types of Content
    ✓ How to Spread Your Content Brand
    ✓ How to Expand Your Content into New Markets and Globally
    ✓ How to Ensure that your Content is Visible in the Right Places, where your Audience can see you
    ✓ List of Examples of Great Content Brands
    ✓ Various Worksheets for Completing Your Activities
    ✓ List of Content Creation Tools
    ✓ Much, much more!
     

    TIME TO START NOW!

    LanguageEnglish
    PublisherMichael Pease
    Release dateJan 2, 2016
    ISBN9781524252465
    Content Marketing Guide: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You: Internet Marketing Guide, #1

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    • 5/5
      Loved reading this book, it easy to read and understand and very direct. I recommend to anyone looking for easy to understand content books. you have to check it out
    • 5/5
      This book is very valuable in understanding content marketing concept for building your brand in your business.

    Book preview

    Content Marketing Guide - Michael Pease

    CONTENT MARKETING GUIDE: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You

    by Michael Pease

    Calli.png

    Copyright © 2016 Michael Pease - All rights reserved.

    This document is geared towards providing exact and reliable information in regards to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

    From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

    In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

    The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

    Respective authors own all copyrights not held by the publisher.

    The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.

    The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

    Calli.png

    INTRODUCTION

    Thank you and congratulations for using your valuable time to download this course book CONTENT MARKETING- How To Get Customers To Beg For Your Products. Content is of extreme importance for those businesses that engaged Internet in their marketing activities. Most customers will look at and consume your content before listening to your sales pitch or buying and using your products. Believe it or not, Global brands that are well known also invest huge chunk of their resources in content marketing. More than likely, it is the relevance and quality of the content that fed them the great following of loyal clients in the first place, even if they did not recognize it at the time. The customers consumed the content, which lead to a sales pitch and/or purchasing of the products. At this stage it is important to see what content marketing is.

    There are many definitions that can be found online, but one of the best is from the Content Marketing Institute:

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience- with the objective of driving profitable customer action.

    This means that content marketing is about creating and distributing content that will engage the target audience and leads them into activity. Content can be any kind of media online or offline. Content can be found within the many pages of a book. A film's content is the footage itself and the information it conveys. When it comes to the Internet the content is no different: when you are online you consume information. The only difference is that this content is found online.

    We usually think of content as written. Instances of these are articles, blog posts, and reports. What we do not understand is that the definition is really lots more than that. There is also visual content in the form of pictures, graphs, infographics, and charts. Another type of popular content is that of multimedia, which includes videos, audios, slideshows that are interactive, and online presentations. You can even consider social media posts within Facebook and tweets on Twitter as content. Any kind of media distributed digitally on the Internet is content.

    Content is Not Promotional

    There is a key difference between content and traditional marketing materials and it is essential to understand this difference if you want to succeed in content marketing. Content is not promotional. It is not like an advertisement that will grab the attention of the viewer and urge them to buy.

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