Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Crypto Copywriting Secrets: How to Create Profitable Sales Letters Fast - Even If You Can't Write Your Way Out of a Paper Bag Now
    Crypto Copywriting Secrets: How to Create Profitable Sales Letters Fast - Even If You Can't Write Your Way Out of a Paper Bag Now
    Crypto Copywriting Secrets: How to Create Profitable Sales Letters Fast - Even If You Can't Write Your Way Out of a Paper Bag Now
    Ebook88 pages1 hour

    Crypto Copywriting Secrets: How to Create Profitable Sales Letters Fast - Even If You Can't Write Your Way Out of a Paper Bag Now

    By Ben Settle

    4.5/5

    ()

    Read preview

    About this ebook

    If you want to double (even triple) the money you make from your sales letters... even if you're brand new to copywriting, and struggle with it now... then this short book show you exactly how.

    The name of the book is: Crypto Copywriting Secrets

    And it contains a very simple way of writing sales letters used by one of the world's top copywriters, whose ads have collectively helped earn millions of dollars in sales. It shows you exactly how to go from total "newbie" to writing money-making ads in days and weeks, instead of months and years.

    Everything you need to know is covered:

    • From how to climb "inside" the heads of your prospects (so you know exactly what to say to sell to them)...
    • ... to headlines and opening paragraphs...
    • ... to storytelling and irresistible bullets points...
    • ... to the all-important close, where you ask for the sale.

    There are also dozens of other "odds & ends" tips inside to help you score even more sales from your ads.

    The best part?

    It's simple.

    There are no long formulas to memorize.

    No tedious writing exercises or chores.

    And no painful learning curves.

    Everything is spelled out simply and clearly, in a 5-step process that's so easy to follow you may wonder how it can possibly work so well.

    But, this easy-to-learn system does work.

    It does get results.

    And, it does create sales almost on demand when you get your offers in front of receptive customers.

    Download your copy today, and start writing money-making ads by tomorrow...

    LanguageEnglish
    PublisherMakeRight Publishing
    Release dateFeb 23, 2016
    ISBN9781310282621
    Crypto Copywriting Secrets: How to Create Profitable Sales Letters Fast - Even If You Can't Write Your Way Out of a Paper Bag Now

    Read more from Ben Settle

    Related to Crypto Copywriting Secrets

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      More Eyes = More Sales

      Aug 13, 2019

      More Eyes = More Sales
      11 min read

    • Article

      Magnus’ Marketing Minute

      Jan 1, 2023

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      4 min read

    • Article

      Turn The Beat Around

      Oct 30, 2019

      Turn The Beat Around
      7 min read

    • Article

      To Market, To Market!

      Oct 18, 2022

      To Market, To Market!
      4 min read

    • Article

      CREATIVITY: It's Logical Really

      Aug 28, 2019

      CREATIVITY: It's Logical Really
      3 min read

    • Article

      Write What You Love

      Jul 6, 2023

      Write What You Love
      5 min read

    • Article

      Magnus’ Marketing Minute

      Oct 1, 2021

      In August I had the opportunity to teach a class called “DIY Marketing: Sell More Stuff” at the Heart of Texas leather show hosted in Waco, Texas. It was refreshing to see folks in person again, and I really enjoyed getting to help attendees of the c

      4 min read

    • Article

      How To Lose $5000 Instantly

      Nov 1, 2023

      How To Lose $5000 Instantly
      4 min read

    • Article

      Advice From A Shark

      Dec 18, 2020

      Advice From A Shark
      7 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      Magnus’ Marketing Minute

      Nov 1, 2023

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      6 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      ONE LEG At A TIME

      Oct 30, 2019

      ONE LEG At A TIME
      7 min read

    • Article

      Building Credibility in Business

      Dec 31, 2019

      Building Credibility in Business
      3 min read

    • Article

      Advice From A Shark

      Dec 18, 2020

      @dorieclark Has Trump altered the course of U.S. conservatism? »P 14 THE COVID-19 PANDEMIC HAS OBVIOUSLY HIT A lot of businesses hard. But arguably no one more so than the owners of small businesses. To get some thoughts—and some help—I turned to Rob

      7 min read

    • Article

      Lessons Learned

      Oct 10, 2022

      Everything about writing, selling, and promoting a book is hard. And sometimes, no matter the diligence and creativity you bring to the project, success eludes you. If this describes your experience, you’re not alone. Alexandra Alter and Elizabeth A.

      7 min read

    • Article

      The PROS And CONS Of PUBLISHING And SELF-PUBLISHING

      Apr 2, 2020

      For nearly all writers, we are united in wanting to get our writing out into the world and in front of readers, but how we get there is much more personal, and influenced by a wide range of factors. So how do you decide on the best approach for you,

      4 min read

    • Article

      The Mistakes Not To Make

      Apr 6, 2023

      With more than 4 million sales in her DCI Tom Douglas series, Rachel Abbott is one of the world’s most successful self-published writers. Here, so you can learn from her experience, she outlines what she got wrong when she started her self-publishing

      6 min read

    Related categories

    Reviews for Crypto Copywriting Secrets

    4.5/5

    6 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 2/5
      Warning: This book has nothing to do with crypto as we know the word today. In fact, most of his examples are about "selling guns legally online." I couldn't finish it. This was released in 2016, but it feels like it was old when it was published then because cryptocurrency was huge 4 years ago when this was released. I don't even know why he's using the word crypto.

      If you're looking for a book about copywriting for the cryptocurrency market, I promise you this isn't the one. Absolutely nothing to do with cryptocurrency at all.
    • 5/5
      Don't get fooled by the size of this book. This skinny book has so much meat, you'll need at least 3-5 reads to fully grasp everything.

      2 people found this helpful

    Book preview

    Crypto Copywriting Secrets - Ben Settle

    Crypto Copywriting Secrets

    How to Create Profitable Sales Letters Fast - Even If You Can’t Write Your Way Out of a Paper Bag Now

    Ben Settle

    Copyright 2012-2016 Ben Settle

    http://www.BenSettle.com

    Smashwords Edition License Notes

    This book is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

    WAIT!

    Before reading, please take a second and go to:

    http://www.BenSettle.com

    ... to access the hundreds of free email & web marketing secrets waiting there for you.

    There’s nothing you have to buy... no sponsored links... and no opting in required.

    It’s all yours, free for the taking if you go there today...

    Table of Contents

    Introduction

    1. Everything You Ever Wanted To Know About Writing Headlines... But Were Afraid To Ask

    2. How to Nab More Smackeroos With A Can’t Ignore Sales Letter Lead

    3. Six Ways to Write Hot Sales Letter Stories That Bring in Lots of the Green Stuff

    4. Twelve Ways to Write Bullet Points That Give Prospects Almost NO CHOICE But to Buy From Your Sales Letters

    5. How to Close the Deal In Your Ads and Sales Letters

    Afterword – Final Thoughts

    Legal Disclaimers and Terms of Use

    Introduction

    If you want to double (even triple) the money you make from your sales letters... even if you’re brand new to copywriting, and struggle with it now... then this short book will show you how.

    It contains a very simple way of writing an ad or sales letter I’ve learned from over 10 years as an in-demand direct response copywriter working with some of the world’s most successful 7-figure marketers and copywriters – like Ken McCarthy (million-dollar ad writer, and creator of The System Seminar)... Mike Dillard (multi-million dollar info-marketer who had even consulted Robert Kiyosaki’s website team)... Captain Chris Pizzo (#1 marketer in the hyper-competitive self-defense niche) and more.

    I have helped my clients collectively earn millions of dollars in sales via my ads and sales letters. And this book contains the (very simple) way I use to write these ads, how I get inside the heads of my prospects and how you can now do the same.

    One more thing before we begin.

    This book is a compilation of newsletter issues (from the now out-of-print publication The Crypto Marketing Newsletter) I wrote on the subject. It’s structured as one big training, but it also has a lot of side notes in it (not part of the main teaching, but related to copywriting) that will help you become a better ad writer.

    Enjoy the process of writing and making more money with your ads.

    As the late (great) copywriter Gene Schwartz once said:

    Always shoot for the moon – it’s one of the few real thrills left today.

    -Ben Settle

    http://www.BenSettle.com

    Chapter 1 –

    Everything You Ever Wanted to Know About Writing Headlines... But Were Afraid to Ask

    Dear Crypto Marketer,

    Today’s newsletter is the first in a series of 5 issues showing you, step by step, how to write profitable sales letters.

    We’ll primarily focus on sales letters selling info-products (i.e. books, DVD’s, CD’s, etc) as that’s what the majority of subscribers sell. However, you can still apply all of it to selling anything else, too. For example, I use this same formula when writing ads selling videos just as easily as if I’m writing an ad selling a supplement. And the secret formula goes simply like this:

    • Headline

    • Lead

    • Story

    • Bullets

    • Close

    Nothing sexy or world class about it, is there? But methinks you’ll find that my simple process of creating each of these components makes hammering out one profitable ad after another much, much easier – and maybe even routine.

    Sound cool?

    Okay then, let’s start with headlines. The first thing about writing headlines is... forget this whole idea of creating killer headlines. In fact, avoid writing headlines other copywriters and marketers consider killer or cool or any nonsense like that. What we want are headlines that get your sales letter read, not that get all the copywriting fanboys raving in the Internet marketing forums about how killer it is. And the first step of writing headlines that get your ad read is to make sure you are 1000% totally in sync with what your market wants (and doesn’t want). So to that end, here’s a list of questions to ask about your market before putting pen to paper:

    • What keeps them AWAKE at night?

    • What are they AFRAID of?

    • What causes them PAIN?

    • What HUMILIATES them?

    • What makes them ANGRY?

    • Who are they FURIOUS with?

    • What do they WORRY about most?

    • What are their VALUES like?

    • What’s their most URGENT, hot button crisis right now?

    • Who are their ENEMIES?

    • What INCOME bracket are they in?

    • What are their POLITICAL views?

    • What FRUSTRATES them most?

    • What do they WANT more than anything?

    • What RELIGION (if any) are they?

    These questions get you thinking about your prospects and their problems, instead of

    Enjoying the preview?
    Page 1 of 1