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    AOL.com (Review and Analysis of Swisher's Book)
    AOL.com (Review and Analysis of Swisher's Book)
    AOL.com (Review and Analysis of Swisher's Book)
    Ebook45 pages30 minutes

    AOL.com (Review and Analysis of Swisher's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Kara Swisher's book: "AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web".

    This complete summary of the ideas from Kara Swisher's book "AOL.com" tells the story of Bill Von Meister and Steve Case and how they created AOL. In this book, the author explains how the company was built on the shaky foundations of the declining gaming industry, working fiercely against all odds and the technical slip ups which put them out of favor. But there was one thing they did exceedingly well, thanks to the guidance of their marketing executive Steve Case. AOL focused on communications, community and clarity – three areas which would enhance their users’ online environments and their interaction with each other. This summary concludes with a useful list of the factors that led to AOL's success, as well as providing an insight into the challenges that it faces in the current market.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "AOL.com" and discover the story behind this breakthrough company.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806222657
    AOL.com (Review and Analysis of Swisher's Book)

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      Book preview

      AOL.com (Review and Analysis of Swisher's Book) - BusinessNews Publishing

      Book Presentation:

      Aol.com by Kara Swisher

      Summary of Aol.com (Kara Swisher)

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      1.

      In 1975, Bill Von Meister, a Washington based telecommunications entrepreneur and Alan Peyser started a company which they called TDX Systems Inc. TDX was in the process of developing a new technology for low cost routing of long distance telephone calls. Von Meister later lost control of the company, which, after being renamed Cable & Wireless PLC, rose to have annual revenues of more than $1 billion.

      Being at somewhat of a loose end, Von Meister noticed that Compu-Serve and a number of other new companies were focusing on delivering information to business customers, and thought that a home information utility using the low-cost telephone routing technology he’d helped develop at TDX would be a good idea. He called the new company The Source and formed a partnership with Jack Taub, a Washington investor. That deal also went badly, and after burning through all their start-up capital, Taub ousted Von Meister and sued him for mismanagement.

      Bill Von Meister next worked on a project called The Home Music Store, which proposed beaming studio-quality music via satellite and cable line to homes. One of the staff members he hired on this project was a programmer called Marc Seriff, who had worked on the government funded APRANET which was the precursor to the Internet. The Home Music Store concept failed when the major record companies refused to support the idea.

      Von Meister then thought he could adapt the concept to deliver video games to homes rather than music. Bill Von Meister was ultimately able to interest a venture capitalist, a bank’s investment company, an investment banker and the founder of a computer games company to put

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