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    Guerrilla Marketing Excellence (Review and Analysis of Levinson's Book)
    Guerrilla Marketing Excellence (Review and Analysis of Levinson's Book)
    Guerrilla Marketing Excellence (Review and Analysis of Levinson's Book)
    Ebook38 pages22 minutes

    Guerrilla Marketing Excellence (Review and Analysis of Levinson's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success".

    This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size. This summary presents the fifty golden rules for business success. Together, the rules give an insight into how marketing can be effective for any business of any size. According to the author, marketing is the single most critical activity, and the key to future success or failure. Without effective marketing, any company will wither and fail. By contrast, companies which develop excellent marketing programs grow, prosper and expand. In this powerful book, the author demonstrates that marketing holds the key to business success. 

    Added-value of this summary: 
    • Save time
    • Understand key concepts
    • Increase your business knowledge 

    To learn more, read "Guerrilla Marketing Excellence" and discover valuable marketing strategies and a good road map for companies that want to thrive in today’s competitive climate.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806246349
    Guerrilla Marketing Excellence (Review and Analysis of Levinson's Book)

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      Book preview

      Guerrilla Marketing Excellence (Review and Analysis of Levinson's Book) - BusinessNews Publishing

      Book Presentation: Guerrilla Marketing Excellence by Jay Conrad Levinson

      Book Abstract

      Important Note About This Ebook

      Summary of Guerrilla Marketing Excellence (Jay Conrad Levinson)

      1. Golden rules of business thinking

      2. Golden rules effectiveness

      3. Golden rules of marketing materials

      4. Golden rules of action

      Book Abstract

      Main Idea

      Marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size.

      The fifty golden rules are a way to think about marketing. For any company, marketing is the single most critical activity, and the key to future success or failure. Without effective marketing, any company will wither and fail. By contrast, companies which develop excellent marketing programs grow, prosper and expand. Marketing holds the key to business success.

      Together, the rules give an insight into how marketing can be effective for any business of any size.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      1. Golden rules of business thinking

      Main Idea

      A marketing awareness should color every action you take

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