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    If You Build It Will They Come? (Review and Analysis of Adams' Book)
    If You Build It Will They Come? (Review and Analysis of Adams' Book)
    If You Build It Will They Come? (Review and Analysis of Adams' Book)
    Ebook40 pages23 minutes

    If You Build It Will They Come? (Review and Analysis of Adams' Book)

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    About this ebook

    The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity".

    This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps: figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days); reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days); follow through and blast into the market by using the data you’ve gathered to launch, market and sell your product the smart way (7-8 days). He takes the reader through specific steps in the process, and the questions an entrepreneur should ask. 

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Increase your business knowledge 

    To learn more, read "If You Build It Will They Come?" and discover a blueprint for savvy, common sense investment.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806247124
    If You Build It Will They Come? (Review and Analysis of Adams' Book)

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      Book preview

      If You Build It Will They Come? (Review and Analysis of Adams' Book) - BusinessNews Publishing

      Book Presentation: If You Build It Will They Come? by Rob Adams

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of If You Build It Will They Come? (Rob Adams)

      1. Ready

      2. Aim

      3. Fire

      Book Abstract

      MAIN IDEA

      Whenever you get an idea for a new product or a new start-up, validate the market exists before you spend any money or commit your time. Don’t just plunge in and hope for the best. Prove that the market for what you have in mind exists and is commercially viable first. A robust market validation process takes about 60-days and involves three steps:

      About the Author

      ROB ADAMS is on the faculty of the management department at the University of Texas at Austin’s business school. Dr. Adams teaches in the MBA program and also acts as an active angel investor for several start-ups. Dr. Adams has been involved in the initial public offerings, mergers or acquisitions of around forty early stage ventures. Before coming to the University of Texas, Dr. Adams was the founder of AV Labs and a founding partner is several venture funds. He started his career with Lotus and went on to be founder and CEO of Business Matters as well as acting as an executive with Pervasive Software. Dr. Adams is a graduate of Purdue University, Babson College and Capella University. He is the author of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs.

      Dr. Adam’s Web site is at www.DrRobAdams.com

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from

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