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    Inside Steve's Brain (Review and Analysis of Kahney's Book)
    Inside Steve's Brain (Review and Analysis of Kahney's Book)
    Inside Steve's Brain (Review and Analysis of Kahney's Book)
    Ebook43 pages27 minutes

    Inside Steve's Brain (Review and Analysis of Kahney's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Leander Kahney's book: "Inside Steve's Brain: The Principles that Guide Steve Jobs as He Launches Killer Products, Attracts Fanatically Loyal Customers, and Manages Some of the World’s Most Powerful Brands". 

    This complete summary of the ideas from Leander Kahney's book "Inside Steve's Brain" shows that Steve Jobs has single-handedly revolutionised the personal computer industry, built Pixar, dramatically changed the music industry and turned around a Fortune 500 company in dire straits. He has the reputation of being a tricky person to work with, but he’s a self-made billionaire who must be doing something right. This summary analyses Steve Jobs’ career, identifying some key personality traits which have propelled him to the top. It also looks at each trait, and demonstrates how it’s helped him in crucial decisions. For example, Jobs is focused: he’s aware of what he’s good at, and what he’s not. He delegates the latter in order to focus on the former. He takes that philosophy into a wider arena, by always concentrating on what Apple does best as well. Jobs is a perfectionist: this has meant that good projects have been killed, and that product design takes longer. But this has paid off, because Apple has won countless design awards and intuitive design is one of its USPs. 

    Added-value of this summary: 
    • Save time
    • Understand key concepts 
    • Increase your business knowledge

    To lear more, read "Inside Steve's Brain" and discover a fascinating book, combining biographical detail with business advice and strategy analysis.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806224972
    Inside Steve's Brain (Review and Analysis of Kahney's Book)

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      Book preview

      Inside Steve's Brain (Review and Analysis of Kahney's Book) - BusinessNews Publishing

      Book Presentation: Inside Steve’s Brain by Leander Kahney

      Summary of Inside Steve’s Brain (Leander Kahney)

      Book Abstract

      MAIN IDEA

      It’s normal when talking about Steve Jobs to dwell on his control-freak tendencies or his propensity to rant and shout when frustrated, but that’s probably a little too superficial a view to take. The fact is Steve Jobs has single-handedly:

      Revolutionized the personal computer industry (in the 1970s with the Apple II and in the 1980s with the Mac).

      Built the world’s most successful animated movie studio (Pixar).

      Dramatically impacted on the music industry in the 2000s (with the iPod and iTunes).

      Turned around a Fortune 500 company which appeared to be in a death spiral (Apple Computer).

      In other words, say what you will about the difficulty of working with Steve Jobs, this self-made billionaire must be doing something right. He has generated too impressive a track record of billions of dollars of product sales for it all to be dismissed as dumb luck or fortuitous timing. Jobs has succeeded where many other highly competent companies have stumbled and fell.

      When you try and boil down what it is Steve Jobs does differently, it all comes down to his seven distinct personality traits:

      Steve Jobs succeeds because he takes what others would dismiss as personality flaws and turns them into a business philosophy that works in the real world.

      About the Author

      LEANDER KAHNEY is news editor for Wired.com. He is also the primary author of The Cult of the Mac blog. He joined Wired after working for MacWeek. Mr. Kahney, a graduate of Sussex University, is the author of The Cult of Mac and The Cult of iPod. As a reporter and more recently an editor, Mr. Kahney has covered Apple Computer for more than twelve years.

      The Web site for this book is at www.insidestevesbrain.com.

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