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    A New Brand World (Review and Analysis of Bedbury's Book)
    A New Brand World (Review and Analysis of Bedbury's Book)
    A New Brand World (Review and Analysis of Bedbury's Book)
    Ebook44 pages20 minutes

    A New Brand World (Review and Analysis of Bedbury's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".

    This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.

    Added-value of this summary: 
    • Save time
    • Understand key concepts 
    • Increase your business knowledge 

    To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806222534
    A New Brand World (Review and Analysis of Bedbury's Book)

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      Book preview

      A New Brand World (Review and Analysis of Bedbury's Book) - BusinessNews Publishing

      Book Presentation: A New Brand World by Scott Bedbury

      Summary of A New Brand World

      Book Abstract

      Brand building is very much back in fashion. Why? Mainly because a clearly defined and broadly shared set of brand values provides a much more efficient organizing framework for a business enterprise than financial performance measures like market share, earnings-per-share or even the stock price. Financial targets don’t tell how the organization will get to where it wants to be, but brand values do precisely that, because:

      Everyone is trying to differentiate themselves from their competitors – and brands do that better than anything else.

      Brands build trust over time and a sense of solidarity – because they suggest how a company will act and the quality it will deliver.

      Brands cannot be outsourced and in many cases are one of the most valuable assets of any company.

      Thus, in the future, brands will become a company’s conscience. They will be closely analyzed and scrutinized. Brand owners will be held accountable for the global impact of their brands. And building the brand will continue to be one of the most important and potentially most valuable of all business activities.

      In the new brand world, there will be no shortage on competitors and no limit on the expectations that customers will place on corporations that have already become more powerful than some governments. The noise, static, and confusion have, particularly in the preceding decade, become amplified to an uneasy roar. But I sincerely believe that the challenge of being seen, heard and remembered – not to mention desired and respected – amid the evolving chaos of change will not just test but will bring out the best in every one of us. So, let’s get to it.

      – Scott Bedbury

      About the Author

      SCOTT BEDBURY is CEO of Brandstream, a global brand development consulting practice. From 1995 to 1998,

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