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    The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book)
    The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book)
    The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book)
    Ebook45 pages23 minutes

    The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".

    This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016862
    The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book)

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      Book preview

      The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book) - BusinessNews Publishing

      Book Presentation

      The Soul of The New Consumer by Laurie Windham and Ken Orton

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of The Soul of The New Consumer (Laurie Windham and Ken Orton)

      1. Who Are the New Consumers?

      2. The Six Emerging E-Customer Market Segments

      3. Customer Loyalty in the Online World

      4. The Very Real Concerns About Customer Privacy

      5. Improving the E-Customer’s Experience

      6. The Internet’s Impact on Other Consumer Preferences

      7. An Overview of the Business E-Customer

      8. Developing an E-Business Strategy

      9. The Coming Wave of E-Business Development

      Book Abstract

      MAIN IDEA

      What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?

      To answer this question, a 3-year study was carried out among thousands of Internet users and customers. The result of that analysis showed just how empowered consumers have become in the New Economy, and how much they enjoy the balance of power being in their favor. In short, the Web has created an entirely new dynamic between buyers and sellers.

      Consumers today are smarter and more savvy than ever before. They have the power to search out alternative suppliers without even leaving the comfort of their chairs, and without incurring any expense, regardless of where the vendor is located. They also understand how to get a firm to buy the right to their business with exceptional deals, and demand that those exceptional deals continue of they are perfectly willing (and capable) of going elsewhere.

      In total, the Web has shifted the balance of control permanently and

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