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    Weird Ideas that Work (Review and Analysis of Sutton's Book)
    Weird Ideas that Work (Review and Analysis of Sutton's Book)
    Weird Ideas that Work (Review and Analysis of Sutton's Book)
    Ebook41 pages23 minutes

    Weird Ideas that Work (Review and Analysis of Sutton's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Robert Sutton's book: "Weird Ideas that Work: 11 1/2 Practices for Promoting, Managing and Sustaining Innovation".

    This summary of the ideas from Robert Sutton's book "Weird Ideas that Work" shows that almost all highly creative companies do weird things and refuse to do the same as everyone else. By doing this, creative companies consistently develop new ways of thinking and acting. In his book, the author presents 11 1/2 weird ideas for sparking business innovation. He also explains concrete ways to build an organisation where innovation flourishes and becomes a way of life. This summary will teach you the importance of creativity in your company and how you can start changing the way you do things in order to stay ahead.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Weird Ideas that Work" and find out why you should become an expert in the art of innovation in order to stay on top.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511017012
    Weird Ideas that Work (Review and Analysis of Sutton's Book)

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      Book preview

      Weird Ideas that Work (Review and Analysis of Sutton's Book) - BusinessNews Publishing

      Book Presentation

      Weird Ideas that Work by Robert Sutton

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Weird Ideas that Work (Robert Sutton)

      Idea #1: Hire people who are slow learners – of the status quo.

      Idea #1½: Hire people who you dislike or feel uncomfortable about.

      Idea #2: Hire people you probably don’t even need yet.

      Idea #3: Use job interviews to get ideas, not to screen candidates.

      Idea #4: Encourage people to ignore and defy their peers and bosses.

      Idea #5: Identify your happy people and get them fighting.

      Idea #6: Reward success and failure equally generously but punish inaction.

      Idea #7: Undertake an impossible task with a positive attitude.

      Idea #8: Think of some impractical things and then plan on doing them.

      Idea #9: Avoid anyone (even customers) if all they talk about is money.

      Idea #10: Innovate by ignoring what everyone else has done before you.

      Idea #11: Forget the past, especially your own company’s successes

      Application Putting the weird ideas to work

      Book Abstract

      MAIN IDEA

      The most creative companies and teams are usually inefficient and irritating places to work because they follow business practices that are the complete opposite of the way routine businesses operate.

      Almost all highly creative companies do weird things. They are filled with mavericks who refuse to do things the same way as everyone else. By doing that, creative companies consistently develop new ways to think and act. That willingness to see old things in new ways positions these creative companies to come up with the breakthrough ideas of the future – which are never extensions of the existing but complete departures from the norm.

      The 11½ weird ideas for sparking business innovation are:

      To build an organization where innovation flourishes and becomes a

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