Marketing Outrageously (Review and Analysis of Spoelstra's Book)
()
About this ebook
This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Read more from Business News Publishing
DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5To Sell Is Human (Review and Analysis of Pink's Book) Rating: 5 out of 5 stars5/5Understanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5What They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5The Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsGood Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsThe 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5The Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5The Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5Traction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5The CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsSwitch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5Execution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsMultipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsThe One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5Talent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratingsThe Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5No Excuses! (Review and Analysis of Tracy's Book) Rating: 5 out of 5 stars5/5Built to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5Start Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5The Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5Ready, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5
Related to Marketing Outrageously (Review and Analysis of Spoelstra's Book)
Related ebooks
Summary: Ultimate Selling Power: Review and Analysis of Moine and Lloyd's Book Rating: 0 out of 5 stars0 ratingsSummary: Marketing Outrageously: Review and Analysis of Spoelstra's Book Rating: 0 out of 5 stars0 ratingsThe Sticking Point Solution (Review and Analysis of Abraham's Book) Rating: 5 out of 5 stars5/5Hyper Sales Growth (Review and Analysis of Daly's Book) Rating: 0 out of 5 stars0 ratingsSummary: If You're Not First, You're Last: Review and Analysis of Cardone's Book Rating: 0 out of 5 stars0 ratingsMeatball Sundae (Review and Analysis of Godin's Book) Rating: 0 out of 5 stars0 ratingsThe Reluctant Entrepreneur: Turning Dreams into Profits Rating: 4 out of 5 stars4/5Ready, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5Repositioning (Review and Analysis of Trout and Rivkin's Book) Rating: 5 out of 5 stars5/5Differentiate or Die (Review and Analysis of Trout and Rivkin's Book) Rating: 0 out of 5 stars0 ratingsPersuasion (Review and Analysis of Lakhani's Book) Rating: 0 out of 5 stars0 ratingsYoutility (Review and Analysis of Baer's Book) Rating: 0 out of 5 stars0 ratingsSales Is Simple: From Luck to Leverage Rating: 0 out of 5 stars0 ratingsNever Be Closing - Tim Hurson and Tim Dunne (BusinessNews Publishing Book Summary): Review and Analysis of Hurson and Dunne's Book Rating: 0 out of 5 stars0 ratingsSales Growth (Review and Analysis of Baumgartner, Hatami and Vander Ark's Book) Rating: 0 out of 5 stars0 ratingsThe 86% Solution (Review and Analysis of Mahajan and Banga's Book) Rating: 0 out of 5 stars0 ratingsThe Power of Why (Review and Analysis of Weylman's Book) Rating: 0 out of 5 stars0 ratingsWhat Great Salespeople Do (Review and Analysis of Bosworth and Zoldan's Book) Rating: 0 out of 5 stars0 ratingsCAN’T-LOSE ACCOUNTS: DELIVER VALUE AND MAKE IT SIMPLE TO RENEW AND BUY MORE! Rating: 0 out of 5 stars0 ratingsIce to the Eskimos: How to Market a Product Nobody Wants Rating: 4 out of 5 stars4/5The Referral Engine (Review and Analysis of Jantsch's Book) Rating: 0 out of 5 stars0 ratingsSNAP Selling (Review and Analysis of Konrath's Book) Rating: 0 out of 5 stars0 ratingsThe Art of Pricing (Review and Analysis of Mohammed's Book) Rating: 0 out of 5 stars0 ratingsThe New Positioning (Review and Analysis of Trout and Rivkin's Book) Rating: 0 out of 5 stars0 ratingsStreaking to Win: Using Micro-goals to Achieve the Success You Seek Rating: 0 out of 5 stars0 ratingsConquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance Rating: 0 out of 5 stars0 ratingsThe Power of We (Review and Analysis of Tisch and Weber's Book) Rating: 0 out of 5 stars0 ratings80/20 Sales and Marketing (Review and Analysis of Marshall's Book) Rating: 5 out of 5 stars5/5What Clients Love (Review and Analysis of Beckwith's Book) Rating: 0 out of 5 stars0 ratingsAdvanced Selling Strategies (Review and Analysis of Tracy's Book) Rating: 0 out of 5 stars0 ratings
Business For You
Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5The Everything Guide To Being A Paralegal: Winning Secrets to a Successful Career! Rating: 5 out of 5 stars5/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Suddenly Frugal: How to Live Happier and Healthier for Less Rating: 3 out of 5 stars3/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5Limited Liability Companies For Dummies Rating: 5 out of 5 stars5/5How to Get Ideas Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5How to Write a Grant: Become a Grant Writing Unicorn Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5
Reviews for Marketing Outrageously (Review and Analysis of Spoelstra's Book)
0 ratings0 reviews
Book preview
Marketing Outrageously (Review and Analysis of Spoelstra's Book) - BusinessNews Publishing
Book Presentation: Marketing Outrageously by Jon Spoelstra
Book Abstract
About the Author
Important Note About This Ebook
Summary of Marketing Outrageously (Jon Spoelstra)
Ground Rule 1: If you aren’t willing to take a few risks when marketing, become a bean counter instead.
Ground Rule 2: When you aim for the top, you’ll automatically make more progress than if you aimed lower.
Ground Rule 3: There’s no risk in really pushing the edge of the envelope when you market outrageously.
Ground Rule 4: If you correctly identify which industry you’re really in, you can hit the marketing jackpot.
Ground Rule 5: Examine the sales team before you start worrying about management or product.
Ground Rule 6: If you mimic the market leaders, all you’re doing is adding to their market dominance.
Ground Rule 7: When a huge opportunity comes along, jump aboard – even if there is no safety net.
Ground Rule 8: Make a habit of inventing new ways to market your product every six months.
Ground Rule 9: Champion the idea of having Idea Champions in-house.
Ground Rule 10: Always remember there are people out there prepared to spend more. Cater to them.
Ground Rule 11: All advertising should get results – build your image while getting more paying customers.
Ground Rule 12: Use headlines and subheadlines to build the buying momentum right from the start.
Ground Rule 13: Don’t worry about market share. Focus on dominating your market.
Ground Rule 14: Even if you don’t feel like it or don’t want to, differentiate until you sweat.
Ground Rule 15: Ask one question every day: What have I done today to make money for my company?
Ground Rule 16: To generate outrageous results, you have to make your employees genuinely outrageous.
Ground Rule 17: Build a marketing mosaic with colors of change, differentiation and outrageousness.
Book Abstract
MAIN IDEA
Outrageous marketing is all about having fun and making more money by getting noticed because you do things that are refreshingand different from what everyone else does.
In essence, outrageous marketing comes down