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    The Clean Tech Revolution (Review and Analysis of Pernick and Wilder's Book)
    The Clean Tech Revolution (Review and Analysis of Pernick and Wilder's Book)
    The Clean Tech Revolution (Review and Analysis of Pernick and Wilder's Book)
    Ebook42 pages16 minutes

    The Clean Tech Revolution (Review and Analysis of Pernick and Wilder's Book)

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    About this ebook

    The must-read summary of Ron Pernick and Clint Wilder's book: "The Clean Tech Revolution: The Next Big Growth and Investment Opportunity".

    This complete summary of the ideas from Ron Pernick and Clint Wilder's book "The Clean Tech Revolution" shows that the concept of "clean tech" is not only the environmentally friendly option, it is the business-friendly option too, as government regulation and public opinion swings in its favour. Additionally, using fewer natural resources can mean increasing returns for investors. In their book, the authors explore the rationale behind Clean Tech and the eight key sectors. They explain that each sector still has its challenges but also analyse where the profit opportunities are for the companies with the knowledge and expertise to exploit those opportunities. This summary also offers a blueprint for how to sell Clean Tech products in a market that's changing, but is still a little resistant to the idea of Clean Tech.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The Clean Tech Revolution" and discover the future of technology.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511021613
    The Clean Tech Revolution (Review and Analysis of Pernick and Wilder's Book)

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      Book preview

      The Clean Tech Revolution (Review and Analysis of Pernick and Wilder's Book) - BusinessNews Publishing

      Book Presentation: The Clean Tech Revolution by Ron Pernick and Clint Wilder

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of The Clean Tech Revolution (Ron Pernick and Clint Wilder)

      Book Abstract

      Main Idea

      Developing clean technology is no longer just a social cause championed by the tree huggers or environmentalists – it is rapidly becoming the next big engine of business and economic growth for a large number of mainstream companies.

      Clean tech is any product, service or process that delivers value while eliminating or reducing the use of natural resources. As such, clean tech companies and technologies typically:

      Harness renewable resources and materials.

      Reduce the use of nonrenewable resources.

      Eliminate or reduce pollution or toxic wastes.

      Deliver superior performance.

      Provide investors with increasing returns.

      In the 1970s, clean tech was often labeled as alternative but today, industry giants like Toyota, Sharp and Goldman Sachs are making multi-billion-dollar investments in clean technology for solid business reasons rather than in an attempt to change the world. This is due to six major forces which are fueling the drive towards clean tech:

      Costs – clean-energy costs are falling as the costs of oil and fossil fuels steadily rise.

      Capital – there is now a large influx of capital flowing into making clean tech products better.

      Competition – many governments are going green in order to help build the jobs of the future.

      China – the explosive growth of developing nations is driving clean tech development.

      Consumers – who are starting to prefer cleaner products which use less resources.

      Climate – business feels a need to be seen to be contributing to the solutions to the world’s problems rather than generating still more.

      In short, clean tech has now moved from the back-to-basics fringe elements to the

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