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    Brick by Brick (Review and Analysis of Robertson and Breen's Book)
    Brick by Brick (Review and Analysis of Robertson and Breen's Book)
    Brick by Brick (Review and Analysis of Robertson and Breen's Book)
    Ebook41 pages50 minutes

    Brick by Brick (Review and Analysis of Robertson and Breen's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of David C. Robertson and Bill Breen's book: "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry".

    This complete summary of the ideas from David C. Robertson and Bill Breen's book "Brick by Brick" explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world’s fastest-growing and most profitable toy companies.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business

    To learn more, read "Brick by Brick" and discover the story behind the world's biggest toy company, LEGO.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511023990
    Brick by Brick (Review and Analysis of Robertson and Breen's Book)

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      Book preview

      Brick by Brick (Review and Analysis of Robertson and Breen's Book) - BusinessNews Publishing

      Book Presentation

      Brick By Brick by David C. Robertson with Bill Breen

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Brick By Brick (David C. Robertson with Bill Breen)

      Book Abstract

      MAIN IDEA

      LEGO is one of the world’s most recognized brands. Every year, LEGO factories churn out more than thirty-six billion new LEGO pieces – about 2.2 million bricks an hour. Yet for all of LEGO’s many accolades, very few people know much about The LEGO Group, the small family-owned company which is headquartered in Billund, a rural part of Denmark.

      That lack of attention to The LEGO Group is unfortunate because the LEGO corporate story is highly illuminating. The company was founded in 1932 and through sheer grit and determination had grown into a multi-billion-dollar enterprise on the back of decades of unbroken sales growth. For all that success, however, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. In 2003, the LEGO Group announced the biggest loss in its history and the company was on the brink of insolvency.

      What’s interesting was LEGO reached that point by aggressively following seven of the most common theories of innovation which are widely circulated in the business world today. With the company in danger of imminent failure, a new management team was installed and they set about taking those academic prescriptions for innovation and reinventing them and synthesizing them. In essence, the new management team developed a practical approach to innovation that works.

      The result? LEGO emerged from its near-death experience to become the world’s fastest-growing and most profitable toy company. In the middle of a global recession, LEGO’s pretax profits trebled from 2007 to 2011 as the company grew its profits faster than Apple and many other heavyweights of the innovation world. LEGO could just go down in business history as the world’s most spectacular turnaround story.

      "Continuous innovation must be

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