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    The Mesh (Review and Analysis of Gansky's Book)
    The Mesh (Review and Analysis of Gansky's Book)
    The Mesh (Review and Analysis of Gansky's Book)
    Ebook40 pages24 minutes

    The Mesh (Review and Analysis of Gansky's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Lisa Gansky's book: "The Mesh: Why the Future of Business Is Sharing".
     
    This complete summary of the ideas from Lisa Gansky's book "The Mesh" shows how mesh companies harness a fundamentally different business model than traditional businesses – they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. In her book, the author explains how a new model is starting to take root and grow, one in which consumers have more choices, more tools, more information and more power to guide those choices, and how you can use this new model to benefit your business. This summary is a must-read for business people who want to learn more about the next big business opportunity.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business

    To learn more, read "The Mesh" and find out how you can take advantage of the new business model and offer customers that something different.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511020579
    The Mesh (Review and Analysis of Gansky's Book)

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      Book preview

      The Mesh (Review and Analysis of Gansky's Book) - BusinessNews Publishing

      Book Presentation

      The Mesh by Lisa Gansky

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of The Mesh (Lisa Gansky)

      Book Abstract

      MAIN IDEA

      Traditional businesses create a product or service, sell it and collect money. Mesh companies harness a fundamentally different business model – they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. People get all the utility of various products without any of the usual standing costs which are part and parcel of conventional ownership.

      Mesh businesses are thriving today because it’s now feasible for information to be created, shared and used cost effectively. Social media, wireless networks and other information gathering tools have reached a stage of development at which they are robust and flexible enough to be used in a variety of real-world applications.

      "For now, most companies stubbornly stick to various twists on a single tried-and-true formula: Create a product or service, sell it and collect money. Few businesspeople, including most entrepreneurs and venture capitalists, have imagined creating wealth any other way. Around these entrenched businesses, a new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide those choices. I call this emerging model ‘The Mesh.’ In recent years, thousands of Mesh businesses have been created and scaled up, a few into well-known brands. These businesses understand and cleverly exploit the perfect storm of mobile, location-based capabilities, Web and social network growth, changing consumer attitudes, and the historically understood market benefits of shared platforms. The Mesh is

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