Scientific Advertising (Review and Analysis of Hopkins' Book)
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About this ebook
This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Scientific Advertising" and discover how you can take a methodical approach to advertising and always gain the best results.
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Book preview
Scientific Advertising (Review and Analysis of Hopkins' Book) - BusinessNews Publishing
Book Presentation
Scientific Advertising by Claude Hopkins
Book Abstract
Important Note About This Ebook
Summary of Scientific Advertising (Claude Hopkins)
1. ADVERTISING LAWS
2. JUST SALESMANSHIP
3. OFFER SERVICE
4. WHAT MAIL-ORDER ADVERTISING TEACHES
5. HEADLINES
6. PSYCHOLOGY
7. BEING SPECIFIC
8. TELL YOUR FULL STORY
9. ART IN ADVERTISING
10. THINGS TOO COSTLY
11. INFORMATION
12. STRATEGY
13. USES OF SAMPLES
14. GETTING DISTRIBUTION
15. TEST CAMPAIGNS
16. LEANING ON DEALERS
17. INDIVIDUALITY
18. NEGATIVE ADVERTISING
19. LETTER WRITING
20. A NAME THAT HELPS
21. GOOD BUSINESS
Book Abstract
MAIN IDEA
From a few thousand consumers, you can accurately predict what millions will do.
The scientific approach to advertising success is to continually test and compare advertising concepts with keyed response devices (like coupons) so the effectiveness of each advertisement can be compared. Several different approaches should be tried, and the results compared.
In this way, the optimum advertising approach can be developed on a small, test scale. The advertising can then be applied to the wider, general market with confidence.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a