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    Creativity, Inc. (Review and Analysis of Catmull and Wallace's Book)
    Creativity, Inc. (Review and Analysis of Catmull and Wallace's Book)
    Creativity, Inc. (Review and Analysis of Catmull and Wallace's Book)
    Ebook41 pages38 minutes

    Creativity, Inc. (Review and Analysis of Catmull and Wallace's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration".

    This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is crucial for new ideas to keep coming up. Once this culture is created, it must also be protected from potential risks.

    This summary develops the seven core principles used by Pixar Animation Studios:
    1. Always have the approach that quality is the best business plan of all
    2. Don't look at failure as a necessary evil – instead it's a necessary consequence
    3. Work on the basis that people are more important than ideas
    4. Prepare for the unknown because random events are going to happen
    5. Don't confuse the process with the goal of making something great
    6. Everybody should be able to talk with anybody in your organisation at all times
    7. When giving candid feedback, make sure you give good notes

    Added-value of this summary:
    • Save time
    • Understand the the key principles behind creativity
    • Create a fertile environment for new ideas

    To learn more, read "Creativity, Inc." and build a creative culture as successful as Pixar's!
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateJul 1, 2015
    ISBN9782511035733
    Creativity, Inc. (Review and Analysis of Catmull and Wallace's Book)

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      Book preview

      Creativity, Inc. (Review and Analysis of Catmull and Wallace's Book) - BusinessNews Publishing

      Book Presentation

      Creativity, Inc. by Ed Catmull with Amy Wallace

      Summary of Creativity, Inc. (Ed Catmull with Amy Wallace)

      Book Abstract

      How can you help the smart and ambitious people in your organization work together effectively to create great stuff over and over?

      Your capacity to be creative really depends on your culture more than anything else. Build a great culture and make it a fertile environment for new ideas to bubble up and that's precisely what will happen. You then have to protect that culture from the destructive forces which come along over time.

      To do this, Pixar has developed throughout its history seven core principle for building (and sustaining) a successful corporate culture:

      Always have the approach quality is the best business plan of all

      Don't look at failure as a necessary evil – instead it's a necessary consequence

      Work on the basis people are more important than ideas

      Prepare for the unknown because random events are gonna happen

      Don't confuse the process with the goal of making something great

      Everybody should be able to talk with anybody in your organization at all times

      When giving candid feedback, make sure you give good notes

      About the Author

      ED CATMULL is a co-founder (along with Steve Jobs and John Lasseter) of Pixar Animation Studios. Since Disney's acquisition of Pixar in 2006, Ed Catmull has also served as president of Pixar Animation and Disney Animation. As of 2014, he has been honored with five Academy Awards as well as a lifetime achievement award in computer graphics. Ed Catmull is a graduate of the University of Utah.

      AMY WALLACE is a journalist. Her work has been published in GQ, Wired, The New Yorker, and The New York Times Magazine. She is currently editor-at-large of the Los Angeles magazine. She previously worked as a reporter and editor at the Los Angeles Times.

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