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    The Membership Economy (Review and Analysis of Kellman Baxter's Book)
    The Membership Economy (Review and Analysis of Kellman Baxter's Book)
    The Membership Economy (Review and Analysis of Kellman Baxter's Book)
    Ebook38 pages25 minutes

    The Membership Economy (Review and Analysis of Kellman Baxter's Book)

    By BusinessNews Publishing

    3.5/5

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    About this ebook

    The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue".

    This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations to maintain relationships with customers on a long-term basis, which leads to customers remaining loyal to the company. By applying the seven strategies listed in this summary to your business, you will be able to retain customers and join the Membership Economy.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "The Membership Economy" to discover how to engage more with your customers and have a competitive edge over other companies.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateJul 20, 2016
    ISBN9782511041123
    The Membership Economy (Review and Analysis of Kellman Baxter's Book)

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    Reviews for The Membership Economy (Review and Analysis of Kellman Baxter's Book)

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    • 5/5
      Great summary of a text that would have been a disappointing read for anyone that has been in the business of loyalty marketing or CRM for a few years. Moving into the field? Read this for the contours of the space, but be mindful that it doesn't include perspectives on the details of important aspects of the industry/sector such as machine learning, digital marketing engagement measurement or behavioural science.

    Book preview

    The Membership Economy (Review and Analysis of Kellman Baxter's Book) - BusinessNews Publishing

    Book Presentation: The Membership Economy by Robbie Kellman Baxter

    Summary of The Membership Economy (Robbie Kellman Baxter)

    Book Abstract

    MAIN IDEA

    Many of the heavy hitters of the corporate world – like Apple, Amazon and just about every big start-up around – are busy at present changing their business models from selling individual products to offering memberships which generate ongoing recurring revenues. This is indicative of the rise in the membership economy which looks set to become much larger in the future.

    So what is the Membership Economy? Pure and simple membership means customers engage with an organization or a group on an ongoing basis. It's where an organization puts the customer relationship at the center of the business model rather than the product, the customer experience or even making a one-time sales transaction.

    Today, the rise of social media and other technology makes it easier than ever for customers to have an ongoing relationship with your organization. If you can get them contributing to the experience of other customers in positive ways, you'll have a powerful competitive edge over companies which merely act as product or service vendors.

    "I'm convinced that the Membership Economy will have as profound an effect on society as the Industrial Revolution or the spread of the automobile. Today, the promise of membership is greater than ever. Evolving technologies have dramatically enhanced the ability of a broad range of industries to take advantage of membership models. The relationship between customer and

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