TWIST: How Fresh Perspectives Build Breakthrough Brands
()
Currently unavailable
Currently unavailable
About this ebook
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Julie Cottineau
Julie Cottineau is the creator of Brand School by BrandTwist, a unique and actionable online branding class for entrepreneurs, small businesses and non-profits. Before starting her own brand school and consultancy, Julie honed her branding chops at a series of high level agency positions including as vice president management supervisor at Grey Global in both the US and France and executive director of consumer branding at Interbrand. She has client-side experience as the vice president of brand at Richard Branson’s Virgin Management Group overseeing branding strategy for new and established Virgin companies in North America. Julie loves to teach and talk about branding and has been an adjunct professor and visiting senior lecturer at Columbia and Cornell Universities as well as a frequent branding commentator on Twitter and in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open Forum.
Related to TWIST
Related ebooks
100 Things You Need to Know: Networking: For Students and New Professionals Rating: 0 out of 5 stars0 ratingsHyper-personalization Strategies: Unlocking the Potential of Customized Experiences Rating: 0 out of 5 stars0 ratingsThe Narrative Gym for Medicine: Introducing the ABT Framework for Medical Communication with Peers, Professionals, and the Public Rating: 0 out of 5 stars0 ratingsSEO for Everyone Rating: 0 out of 5 stars0 ratingsThe Home Boss Toolkit Rating: 0 out of 5 stars0 ratingsThe New Alpha: Join the Rising Movement of Influencers and Changemakers Who are Redefining Leadership Rating: 5 out of 5 stars5/5Facial Recognition Technology A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsClosing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy Rating: 3 out of 5 stars3/5The Center of Experience: A blueprint for creating the experience-led enterprise Rating: 0 out of 5 stars0 ratingsThriving Not Surviving: The 5 Secret Pathways To Happiness, Success and Fulfilment Rating: 0 out of 5 stars0 ratingsIt Begins with Please and Doesn't End with Thank You: Transforming Business Etiquette into Sales Performance Rating: 0 out of 5 stars0 ratingsBuilding an Audience 102: Adding Value Consistently: MFI Series1, #186 Rating: 0 out of 5 stars0 ratingsReinventing Organization Development: New Approaches to Change in Organizations Rating: 5 out of 5 stars5/5Smart Europe Rating: 0 out of 5 stars0 ratingsThe Change 7: Insights Into Self-empowerment Rating: 0 out of 5 stars0 ratingsGrowth Hacking Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsLifestyle brand Second Edition Rating: 0 out of 5 stars0 ratingsMultivariate and A B Testing Standard Requirements Rating: 0 out of 5 stars0 ratingsYour Leadership Moment: Democratizing Leadership in an Age of Authoritarianism (Taking Adaptive Leadership to the Next Level) Rating: 0 out of 5 stars0 ratingsGo Fund Yourself: What Money Means in the 21st Century, How to be Good at it and Live Your Best Life Rating: 3 out of 5 stars3/5The Golden Flame: The Heart and Soul of Remarkable Leadership Rating: 3 out of 5 stars3/5Guerrilla Marketing Goes Green (Review and Analysis of Conrad and Horowitz' Book) Rating: 0 out of 5 stars0 ratingsThe Shareholder Action Guide: Unleash Your Hidden Powers to Hold Corporations Accountable Rating: 0 out of 5 stars0 ratingsDirect Response Social Media Marketing Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5Beyond Luxury Rating: 0 out of 5 stars0 ratingsEmails to a young entrepeneur Rating: 0 out of 5 stars0 ratingsThe Change10: Insights Into Self-empowerment Rating: 0 out of 5 stars0 ratings& The 8 most Important Metrics to Follow to Ensure the Success of Your Website Rating: 0 out of 5 stars0 ratingsThe Universal Language of Nature: A New Way of Conflict Resolution and Authentic Leadership Rating: 0 out of 5 stars0 ratings
Business For You
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Soundtracks: The Surprising Solution to Overthinking Rating: 5 out of 5 stars5/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5
Reviews for TWIST
0 ratings0 reviews