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A Joosr Guide to... Mindless Eating by Brian Wansink: Why We Eat More Than We Think
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Those of us who have been on diets know that extreme weight loss is often followed swiftly by weight gain. Mindless Eating puts an end to this yo-yo dieting by using psychological research to teach us the facts about why we eat what we eat and how we can steadily, easily, and painlessly lose ten pounds each year, without depriving ourselves of the food we love.
Brian Wansink PhD, the Director of the Cornell Univerity Food and Brand Lab, calls upon his years of experience and research to reveal the truth behind why so many of us seem to pile on the pounds, year after year, without even realizing it. Gain unique insights into your relationship with food and begin to take control of your mindless food consumption, once and for all.
You will learn:
· What the "Mindless Margin" is and why it is so important when it comes to sustainable, long-term weight loss
· Why large kitchens make us eat more
· How to stop turning to high calorie comfort foods at times of stress.
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Reviews for A Joosr Guide to... Mindless Eating by Brian Wansink
Rating: 4 out of 5 stars
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- Rating: 4 out of 5 stars4/5A really good overview of the larger book. The main points were covered and explained clearly.
Book preview
A Joosr Guide to... Mindless Eating by Brian Wansink - Joosr
takeaways
What’s it about?
Fad diets do not work—fact.
According to Brian Wansink, author of Mindless Eating, the twenty-first century will be the century to herald the behavioral change required to bring about a shift in the ways we relate to food, so that we might reverse the trend of expanding waistlines and heaving scales. It is time to change our eating habits forever—and this book is a fantastic way to start.
The author lets us into a secret that few of us have considered in our mission to lose a few pounds, and which may be hindering our attempts. In our everyday consumption, there is a Mindless Margin
: a zone of unawareness where we consume more calories than we think we do, leading to an insidious weight gain that creeps up on us over time. Before we know it, we have gained ten pounds in a year, but can never pinpoint why. This mindless-eating margin is the culprit. Luckily, once we become aware of it, we can learn how to reverse its effects, and actually use it in our favor to lose weight instead of gain it.
Once you fully understand the concept of the Mindless Margin, you can then learn tricks to help you steadily lose weight with very little effort. You will not be deprived: you can still enjoy the food you love while
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