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How to Make It: 25 Makers Share the Secrets to Building a Creative Business

How to Make It: 25 Makers Share the Secrets to Building a Creative Business

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How to Make It: 25 Makers Share the Secrets to Building a Creative Business

Lungime:
488 pages
2 hours
Lansat:
Mar 14, 2017
ISBN:
9781452150529
Format:
Carte

Descriere

This is the ultimate tell-all, show-all guide to making a living by making things. Featuring 25 profiles of illustrators, jewelry designers, ceramicists, painters, clothing designers, and printmakers, How to Make It provides a behind-the-scenes look at the daily rituals and best practices that keep these creative entrepreneurs on track. With Q & As, insider tips, and DIYs from each maker, these pages offer guidance and encouragement to artists just starting their careers and to professionals looking to take their creative business to the next level. Brimming with practical advice and inspiration, this book is a perfect gift for anyone interested in making it as a maker.
Lansat:
Mar 14, 2017
ISBN:
9781452150529
Format:
Carte

Despre autor

Erin Austen Abbott is an internationally exhibited photographer, a regular contributor to the blog June and January, and the owner of Amelia, an art and design shop in Oxford, Mississippi.


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How to Make It - Erin Austen Abbott

photographer

1

BLUE DELTA JEAN CO.

TUPELO AND OXFORD, MISSISSIPPI

NICK WEAVER and JOSH WEST DENIM DESIGNERS

Starting a company unlike any other is both daunting and risky. But for Josh West and Nick Weaver their denim business has been so rewarding, both personally and professionally, that the risk paid off. Despite neither having a background in fashion or manufacturing—Josh worked in real estate investment and Nick worked in tech—they have managed to grow their bespoke denim line to be sold in over thirty-five states and several countries, while still keeping all the manufacturing in-house.

I feel that now I am confident enough to admit when I am wrong or when I don’t know the answer. —Josh

A CONVERSATION WITH NICK WEAVER AND JOSH WEST

How have you grown as a businessperson?

Josh: I feel that now I am confident enough to admit when I am wrong or when I don’t know the answer. In the early days of Blue Delta I felt like, as the leader, I needed to always have an answer. This thinking led to a lot of wrong answers. I’ve also been working on knowing when to call in the experts. I am a generalist and have always fought the expert ideology that my generation bought into. In doing this I have sometimes waded into waters that were way outside of my territory. As consulting becomes more a part of our business, I have had to fight the urge to dive in and have learned to call in experts early and often.

What resources do you turn to, both online and in print, to gather current business advice?

Nick: I follow many individuals. I read their books and bios, track current companies and deals they closed. My heroes have quickly changed from Brett Favre to Warren Buffett. I was reading about how Buffett started his first gumball business, and his first purchase was another gumball machine. He kept it simple. It worked. I read as much as I can on successful people and how they made their money. I also reach out to business owners locally and visit them to learn their own stories. Very inspiring.

Josh: All my personality surveys put me right in the middle of the introvert/extrovert column, so reading is a good (quiet) escape for me. I like to read almost exclusively nonfiction. I have also learned a great deal from hands-on experience. Some of my best lessons in life have been failures. My favorite business resource books are Rework, Good to Great, Basic Economics, The Checklist Manifesto, and Thing Explainer.

How did you stay focused and original when you were starting out?

Nick: The plan Josh drew on a napkin (pick your thread, denim, and cut) was so original that it removed us from the design process. All we had to do was provide high-quality goods to our customer. This kept us from having to create trendy products, and instead we made something timeless. Blue Delta’s Oxford studio provides more options in denim than most stores that have larger storefronts. This napkin business model from the beginning has kept us focused and original.

How do you see your brand growing in the next five to ten years?

Nick: In the next five years, I see Blue Delta established in cities like Charleston, Savannah, and Austin—cities rich in culture, history, and creative minds, much like Oxford. I see the brand maturing in quality, first fits becoming a common occurrence, and several more denim options becoming available to our customers. I hope we continue to strive to keep our innovation and customer experience at a high level. In the next ten years, I hope that Blue Delta will be a brand that makes Mississippi proud, one that people associate with Mississippi roots. I hope Blue Delta will have played an important role in the Made in America movement, and that our craft inspires other brands to continue making great products in America.

A DAY IN THE LIFE

Nick: A typical Monday for me begins at 4 a.m. I use this time to read business articles and motivational quotes and look at news on upcoming technology. I read anything from fashion to technology until about 5 a.m., then I’m on my way to Tupelo to the manufacturing facility. I meet with Josh and we like to get organized for the week. We first tackle the schedules, then discuss customer service, which leads into the budget. It’s guaranteed that my ADHD will come out at some point during our morning meetings, and we often trail off to discussing app ideas and partnerships and who knows what else. At the manufacturing facility, we cut denim and trim finished jeans, I grab what needs to go to the Oxford studio, then I head back and open the studio for private appointments and run the store from 11 a.m. to 5 p.m. In between, I’ll talk my butt off and answer anywhere from thirty to sixty phone calls. When 5 p.m. rolls around, I’m likely still having meetings on the phone. Normally I rush home to steal as many hours as I can with my son. Around 7:30, he’s out, and I’m scheduling calls for the next day.

YOUR FAVORITE JEANS

Here’s a tutorial on how to measure your favorite jeans, to know exactly how to have them re-created.

SUPPLIES

• Your favorite pair of jeans

• Tape measure

• Paper and pencil

DIRECTIONS

1. Make sure your jeans are lying flat for all measurements, that the measuring tape is taut, and that the jeans are buttoned and zipped for the most accurate readings. Have your paper and pencil handy for jotting down the measurements.

2. Waistband: Measure along the bottom inside of your jeans waistband, and run your measuring tape around the band.

3. Seat and depth of seat: With the jeans lying flat, measure across the jeans, approximately across the bottom of the curved fly stitching (seat). From this point, measure the distance to the top of the waistband (depth of seat).

4. Front rise: Measure from the crotch seam to the top of the waistband on the front.

5. Back rise: Measure from the crotch seam to the top of the waistband on the back.

6. Thigh: Measure across the thigh right below the crotch seam, the broadest part of the thigh.

7. Knee and depth of knee: Measure 13 in/33 cm down from the crotch seam, and then measure across the jeans leg.

8. Leg opening: Measure across the bottom leg opening of the jeans.

9. Outseam: Measure from the top to the bottom of the jeans for the total length.

MAKE ME A MIXTAPE: INSPIRING SONGS FROM THE STUDIO

From Josh

1. Kings of Leon, Pickup Truck

2. Marshall Tucker Band, Can’t You See

3. Van Morrison, Into the Mystic

4. Waylon Jennings, Bob Wills Is Still the King

5. Willie Nelson, Pancho and Lefty

From Nick

6. Jason Isbell, Cover Me Up

7. Dawes, All Your Favorite Bands

8. Leon Bridges, Better Man

9. Wood Brothers, Maryann

10. Andrew Bryant, The Free

2

BOARD AND BREAD

NASHVILLE, TENNESSEE

EMILY BROCK WOODWORKER

Emily Brock’s grandfather and father were both woodworkers, and although it might have seemed like a natural next step for her to become a woodworker, it took a while for Emily to make the leap. Emily was working full time as a graphic designer in Washington State when she felt the pull to become a self-employed, working creative. Now living in Nashville, where she shares a workshop with her father, she has made a name for her art in Board and Bread.

I wouldn’t change how things panned out for me, but I would always advise anyone wanting to scale back or quit other jobs to hang on as long as you can, ideally until your monthly income from your new business becomes consistent (and livable) at least three months in a row.

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