Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Advanced Branding: Effective Ways To Elevate Your Brand
    Advanced Branding: Effective Ways To Elevate Your Brand
    Advanced Branding: Effective Ways To Elevate Your Brand
    Ebook51 pages1 hour

    Advanced Branding: Effective Ways To Elevate Your Brand

    By Mark Nelson

    4/5

    ()

    Read preview

    About this ebook

    How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand.

    LanguageEnglish
    PublisherMark Nelson
    Release dateDec 24, 2016
    ISBN9781370176212
    Advanced Branding: Effective Ways To Elevate Your Brand
    Author

    Mark Nelson

    Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.

    Read more from Mark Nelson

    Related to Advanced Branding

    Related ebooks

    Business Development For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Becoming an Authentic Brand

      Sep 11, 2020

      Becoming an Authentic Brand
      4 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      Branding Is All About Influencing Perceptions

      Aug 28, 2019

      LET’S START by establishing what a brand is. It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception. Branding is the act of i

      2 min read

    • Article

      Sell Your Services, Not Your Soul

      Jul 11, 2019

      As Shakespearean scholar Harold Bloom argued, “Before Shakespeare there was characterisation; after Shakespeare, there were characters, men and women capable of change, with highly individual personalities.” Centuries later, characterisation – men an

      4 min read

    • Article

      THE BRAND-BUILDING CANVAS: How To Build A Business And A Brand In One Go

      Apr 3, 2019

      Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with business-modelling and brand-building, but struggle to exploit the full spectrum and true potential of symbolic brand bene

      8 min read

    • Article

      About Branding

      Mar 23, 2020

      Branding is both a complex and exciting subject. Regardless of a farmer’s size or status, decisions about branding should be taken with great care. Branding plays a major role in making a product easily recognisable. When scores of farmers are all se

      1 min read

    • Article

      How Luxury Brands Can Benefit From Personality-based Branding

      Feb 4, 2019

      Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to complement identity-driven with personality-driven branding; to create brand meaning in times of symbolic consumption

      7 min read

    • Article

      On Brand

      Mar 20, 2018

      As advertising philosopher Jeremy Bullmore once observed: “Products are made and owned by companies. Brands, on the other hand, are made and owned by people… by the public… by consumers. A brand image belongs not to a brand – but to those who have kn

      3 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      Say My Name

      May 16, 2019

      Say My Name
      3 min read

    • Article

      Making Memories

      Feb 11, 2018

      Making Memories
      5 min read

    • Article

      New Breed of Buyers

      Oct 29, 2020

      Luxury — just like the internet — is a truly global phenomenon. Its sellers are global. Its buyers are global. Even the aspirants are truly global. Luxury goods are often bought by buyers outside their home countries because shopping is such an inali

      2 min read

    • Article

      The Tools Of Attention

      May 15, 2019

      The technology of the day is of vital importance to marketers. It doesn’t just define how we make what we sell, it defines how we connect with those we sell to. Modern marketing has only been around for a little over 100 years. What many believe to b

      4 min read

    Related categories

    Reviews for Advanced Branding

    4/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Advanced Branding - Mark Nelson

      Disclaimer

      This ebook has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this ebook provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.

      The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this ebook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.

      Table of Contents

      Disclaimer

      1. Introduction

      Chapter 1: Components of branding

      Chapter 2: Brand Research

      3: Brand Development

      4: Brand Experience

      5: Brand Touchpoints

      6. Brand Management

      7. Brand Loyalty

      8. Brand Validation

      9. Conclusion

      1. Introduction

      - We interact with brands every day. They shape our lifestyles, purchasing decisions, and even our emotions. So it's really no surprise that branding is one of the most important aspects of marketing. The brand is how we influence the buyer. It's how we stand out. It's how we shape the industry, craft loyalty, and even shift perceptions. But with branding being arguably the powerful component in marketing, we often put its creation and management much lower on the priority list. We're quick to put our focus on advertising and slow to decide if our brand is really the reason for our lack of traction or growth.

      in this course, we're going to peel back the layers of branding and go in-depth on what branding really is, how it works, and how you can build and maintain a competitive brand. Whether you're managing the existing brand, looking to update an outdated one, or crafting a new business from scratch, this course features the strategies necessary to be effective in your branding goals. Let's get started.

      What we will cover in this book

      - Before we dive in, I want to take a minute to establish what we're going to be covering so you're ready with the right mindset. This course is meant to take you a step deeper from the Branding Fundamentals ebook. If you haven't read Branding Fundamentals yet, I encourage you to explore the aspects that are relevant to you before working through this one. Together, we're going to take those fundamental concepts of branding and review them in even more detail. This means that some of what we're talking about might be a repeat of what you learned in Branding Fundamentals, and that's okay.

      My hope is that I can provide you with another perspective and create opportunities to move your branding project forward with clear, actionable steps. Now with that said, there's an incredible amount of teachable opportunities on the topic of branding, and while this is an advanced course, we're not going to be able to cover everything. You could fill a dozen textbooks with branding concepts and still have only scratched the surface. My hope is that through this course, I can distill a lot of these ideas into something you can put in motion and also help you identify topics that you can research and explore beyond our time together.

      Now this course won't provide you with instant solutions, but instead, the tools and skills necessary to carefully craft your own. We're going to approach branding from a single architecture approach. This means, looking at branding where the company and the product or service are synonymous. I won't be exploring the branding of products within a

      Enjoying the preview?
      Page 1 of 1