Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Strategic Follow Up: Five Easy Steps to Build Your Business (The Follow Up Doctor's Prescription for Business Success Book 1)
    Strategic Follow Up: Five Easy Steps to Build Your Business (The Follow Up Doctor's Prescription for Business Success Book 1)
    Strategic Follow Up: Five Easy Steps to Build Your Business (The Follow Up Doctor's Prescription for Business Success Book 1)
    Ebook133 pages2 hours

    Strategic Follow Up: Five Easy Steps to Build Your Business (The Follow Up Doctor's Prescription for Business Success Book 1)

    By Dr. Kaaren Douglas

    ()

    Read preview

    About this ebook

    After a networking meeting where introductions and business cards are exchanged, many people just don’t get it when it comes to follow-up. Are you one of them, overwhelmed by the mountain of business cards you’ve collected?

    Your business contacts are the key to unlocking the door to bigger and better things: practical connections, long-term relationships and super-sized synergies that can multiply your success... But just how does having this contact information get you to where you want to go?

    If you don’t follow up—or if you follow up haphazardly, little will come of your efforts, no matter how hard you try.

    In Strategic Follow Up you'll discover: • A plan for every meeting you attend • The right prospects for you • A variety of ways to interact • What to say and how to track interactions • How to create long-term relationships with customers and prospects

    "When it comes to having a plan for networking, Dr. Kaaren Douglas, hits the nail right on the head on how important FOLLOW UP is and how to apply it properly. I will certainly be implementing this book as part of my Bring-It Mastermind Groups curriculum." AJ Kahn, CEO & EntreLeader of United States Business Bureau

    “The content is bite-sized and informative and inspirational for the audience. (people like me :)” Kevin Hackenberg, Executive Producer, Get-Kinetic, Inc.

    “I think this is perfect. I like that it is in simple steps. Very concise. Certainly, anyone can take action steps on this.” Dr. Brian Grossman, Clinical Psychologist, small business owner.

    “I am so grateful for your help and I’m so excited because I have fallen back in love with my business...” Maria Durant, Owner Dance 4 Wellness.

    “Even shy folks like me can win big with Dr. Douglas’s guide.”- Kristine M. Smith, Yellow Balloon Publications

    Think of the network you are building as an important personal asset. Dr. Kaaren Douglas gives you a prescription for how to find the right people to increase your business and create raving fans who will help you do it. Time to take your medicine.

    LanguageEnglish
    PublisherDr. Kaaren Douglas
    Release dateJan 13, 2017
    ISBN9780997008326
    Strategic Follow Up: Five Easy Steps to Build Your Business (The Follow Up Doctor's Prescription for Business Success Book 1)
    Author

    Dr. Kaaren Douglas

    Kaaren Douglas, MD, MSPH is a vibrant speaker and business mentor, focusing on assisting solopreneurs with home-based businesses, and those building a network marketing team. As a business owner, she has received commendations from the City and County of Los Angeles for her service as a Director of the Chatsworth/Porter Ranch Chamber of Commerce 2010-2011. Currently, she serves as an Entre Leader for Bring It, a Mastermind Group sponsored by the Ventura United StatesCounty Business Bureau.Dr. Douglas enjoyed a solo family practice in Illinois before completing a Robert Wood Johnson fellowship emphasizing research and teaching skills. She launched a full-time academic career at the University of Missouri-Kansas City, moved then to a free-standing family practice residency program, and lastly the University of California-Irvine. While at UCI she supervised the interdepartmental Geriatric program, and completed a Management Development Program in Health Care to enhance her management skills.Leaving academia, Dr. Douglas became the Director of Geriatric Programs at the Motion Picture and Television Fund (MPTF). She enjoyed meeting and caring for people who had worked in the motion picture and television industry. She has fond memories of listening to stories from people who worked behind the camera on films like "The Ten Commandments" and "Planet of the Apes." "I never expected I would meet people I had only known in movies, like DeForest Kelley, Roddy Macdowell, or Kirk Douglas," Dr. Douglas related, "Or hold an Oscar awarded to John Chambers, gifted makeup artist, in my hands."She served as a Board Member of the Southern California Cancer Pain Initiative, inspired by her desire to assist her husband when he was diagnosed with cancer. Dr. Douglas left her full-time position at MPTF to care for her terminally ill husband. After his passing, she decided to branch out from medicine, and discovered an interest and passion for entrepreneurial pursuits. Her experiences as teacher/clinician and manager are assets in helping her guide other entrepreneurs to be more effective in their own businesses.Dr. Douglas has served as a consultant to multiple academic institutions and national agencies, including the Senior Citizen Advisory Committee for former U.S. Representative Lynn Martin and The American Academy of Family Practice. She is the author of "A Practical Guide to Clinical Teaching in Medicine," as well as numerous scientific and research publications.

    Related to Strategic Follow Up

    Related ebooks

    Strategic Planning For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Building Credibility in Business

      Dec 31, 2019

      Building Credibility in Business
      3 min read

    • Article

      Simple Works

      Jun 17, 2018

      Simple Works
      2 min read

    • Article

      Building Good Client Relationships

      May 14, 2021

      There are many pillars that support good customer relations (and hence business success); amongst these are recognition, acknowledgement and praise. The fresh-produce sector provides many opportunities to practise these. Indeed, they are essential it

      1 min read

    • Article

      Two Powerful Ways To Grow Your Sales

      Apr 22, 2020

      If you have ever failed, you know something that those who never tried don’t. You learn much more from failure than you do from success. If you pay attention. However, salespeople are failing every day and missing the opportunity to learn. I’ve disti

      2 min read

    • Article

      The Thinksales Approach

      Jun 17, 2018

      The Thinksales Approach
      1 min read

    • Article

      Revolutionise The Way You Sell And Influence People

      Jan 21, 2021

      Jim Huse has a background in sales, psychology and business improvement and his popular 2010 book Revolutionise the way you work now has a companion title: Revolutionise the way you sell and influence people. “Selling and influencing is part of our e

      1 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      Your Business Needs a Succession Plan: Here Are the Basics

      Nov 11, 2020

      In Part 1 and Part 2 of this series on selling your business, we’ve examined the questions facing owners who entered 2020 ready to make their move, breaking down how the COVID-19 pandemic changes the situation and how to increase a business’s value i

      3 min read

    • Article

      Sell Like a Human

      Mar 29, 2017

      Sell Like a Human
      1 min read

    • Article

      Improving Your Close Rate

      Mar 26, 2019

      Improving Your Close Rate
      2 min read

    • Article

      Strengthening Yourcompetitive Advantage

      Jun 30, 2021

      • Have you developed an up-to-date profit and loss statement?• Do you understand your current strengths and weaknesses?• Have you clearly articulated what needs to change in your organisation, and why?• Have you clearly mapped your change process? Ar

      2 min read

    • Article

      Choosing Sales Activity That Determines The Best Outcome

      May 27, 2019

      IN THE NEXT look at our “8 levers of sales growth” series I tackle the decision between doing more volume of sales activity generally or focusing on more targeted sales activity. It seems like a simple answer, but it isn’t always as obvious as you’d

      2 min read

    • Article

      Level 4 Value Creation™

      Aug 9, 2017

      Are you experiencing a reduction of profit margins? Battling to differentiate your offering? Struggling to win new business? • Prospects who don’t understand your differentiation increasingly commoditise your offering • Not creating greater value exp

      1 min read

    • Article

      Sales Engagement Process Design

      Dec 1, 2017

      Is it time to adapt your sales engagement process to align with today’s evolving buyers & buying processes? • Many sales engagement processes are informal and inconsistently executed • This makes it extremely difficult for sales managers to obtain co

      1 min read

    • Article

      Master Class Training

      Nov 2, 2016

      Experiencing a reduction of profit margins? Battling to differentiate your offering? Struggling to win new business? • Prospects who don’t understand your differentiation increasingly commoditise your offering • Not creating greater value exposes you

      2 min read

    • Article

      The Execution Trap

      Nov 2, 2016

      An obvious fact and one that is well-known to every executive tasked with growing revenue in their organisations is that it’s not getting any easier. And that is before we even begin to feel the potential impacts of Brexit, a Trump administration and

      2 min read

    • Article

      Raising Kidpreneurs

      Jul 22, 2019

      Raising Kidpreneurs
      2 min read

    Related categories

    Reviews for Strategic Follow Up

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Strategic Follow Up - Dr. Kaaren Douglas

      SFU.jpgspacer.jpg

      Strategic Follow Up:

      Five Easy Steps to Build Your Business

      Dr. Kaaren Douglas

      The Follow Up Doctor

      STRATEGIC FOLLOW UP

      © 2017 Dr. Kaaren Douglas, All Rights Reserved.

      All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, including but not limited to information storage and retrieval systems, electronic, mechanical, photocopy, recording, etc. without written permission from the copyright holder, except for brief quotations in a review, article, book, or academic paper.

      ISBN: 978-0-9970083-0-2 (Print)

      ISBN: 978-0-9970083-1-9 (E-Book)

      Library of Congress Cataloging-in-Publication Data

      Douglas, Dr. Kaaren

      Strategic Follow Up: Five easy steps to build your business/Dr. Kaaren Douglas

      Medicus_logo.jpg

      Medicus Publishing

      107 N. Reino Rd. #181 • Newbury Park, CA 91320

      info@ medicuspublishing.com

      www.medicuspublishing.com

      Acknowledgments

      Although I have attempted to list many valuable resources and texts in the Appendix, I could not include all the sources I consulted to write this guide.

      Valuable information and inspiration were contributed by Bob Burg, Joel Comm, Greg Spaulding, Mara Purl, Jason Williams, Carolyn Ruby, Remy Haynes, Dr. Bruce Kaplan, AJ Kahn, Roberta Nadler, Ellen Lubic, Kevin Hackenberg, Dr. Mary Watson, Bonnie Sharer, Neil Palache, Christopher Owen, Penny Francis, Karin Conway, Dr. Brian Grossman, Cheryl Smith & Nancy Halas, Douglas Byrd, and J. Christine McCray.

      Many thanks are due my friends, clients, and contacts who I have been privileged to have in my life. Thanks also to my family and their continued support.

      Copy Editing by Adrienne Moch.

      Rebecca Finkel provided the cover design and Nick Zellinger developed my logo.

      Contents

      Section One

      Chapter 1: Why Follow Up?

      Chapter 2: Trust Me, I’m a Doctor

      Chapter 3: Develop Good Habits

      Chapter 4: Evaluate Your System

      Section Two

      Chapter 5: The Five Easy Steps

      Chapter 6: Step One: Sift and Sort

      Chapter 7: Step Two: Keep Track

      Chapter 8: Step Three: Speak Their Language

      Chapter 9: Step Four: Say It Right

      Chapter 10: Step Five: Follow Up Every Day

      Section Three

      Chapter 11: Keep Your Customers.

      Chapter 12: Stay Connected.

      Appendix

      Marketing Profile

      Resources

      About the Author

      How to Connect

      Disclaimer

      This book is designed to provide information about the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting or other professional services. If legal or other expert assistance is required, the services of a competent professional should be sought.

      It is not the purpose of this guide to reprint all the information that is otherwise available to business owners, but to complement, amplify and supplement other texts. For more information, see the many references in the Appendix.

      Every effort has been made to make this book as complete and accurate as possible. However, there may be mistakes, both typographical and in content. Therefore, this text should be used as a general guide, and not as the ultimate source of follow-up information. Furthermore, this guide contains information on follow-up only up to the printing date.

      The purpose of this guide is to educate and entertain. The author and Medicus Publishing shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this book.

      If you do not wish to be bound by the above, you may return this book to the publisher for a full refund.

      spacer.jpg

      Section One

      spacer.jpg

      Chapter 1

      Why Follow Up?

      The trouble with having an open mind, of course, is that people will insist on coming along and trying to put things in it.

      Terry Pratchett (1948-2015),author of fantasy novels

      pg15.jpg

      Imagine you go to a networking mixer and meet:

      • A distributor looking to recruit you to his business

      • A professional networker you’d like to meet later for coffee

      • A hypnotherapist who makes you laugh

      • A lawyer who shoves a card into your hand and moves on

      • A sexy real estate sales woman in soft clingy cashmere whose face is overshadowed by her ample cleavage

      • A bored insurance salesman

      • A chiropractor pushing nutritional products

      • A marketing director from the local chamber who invites you to visit the chamber office

      All of them give you their business cards, and some of them ask for yours.

      Now what? Which, if any, of the people above would makesense for you to contact after the event?

      We collect business cards, take them home and toss them on the desk. Then we go to the next event without ever deciding what to do with the cards we just got.

      Is this you? Are you overwhelmed and don’t know what to do with the business cards you collect? That is the OLD way of doing business. I suggest that for networking to be productive, you must be proactive. You must have a plan, and commit to interacting with people for a long time.

      When you are at an event, or interacting with people on social media, do you sift and sort the contacts you make on the spot?

      What criteria are you using to decide which are the bestpeople for you to talk with again?

      With a limited amount of time, how do you target the time you spend on follow-up to keep in touch with the best contacts for you?

      Despite thinking you are in the business of selling your product or service, the truth is you are in the business of building and sustaining relationships. That is the NEW way of doing business. That takes effort, a kind of effort most people don’t understand or spend much time on.

      As you network in person or online, you will meet people who become your customers or clients, and those you want as friends. And best of all, you will find raving fans who help you grow your business.

      Does follow-up work to build business?

      • Mike W. was selling doors and windows. One holiday season, he sent out 50 holiday cards to former customers just wishing them well. No sales pitch was included. He received a call from one of the customers who told him how happy she was to hear from him, as she had lost his information. She invited him over to look at a new job at her home. At the time of the sales presentation, he was able to generate $10,000 in new business from that one customer.

      • Another salesperson noted she built her online business in Germany by using personal messages on Facebook.

      • Roberta N. posted on Facebook: Just got a call from a past client who saved my card for 10 years! She had a referral. A clear message: follow up! Always stay in touch!

      • A husband and wife built their online business by consistently following up, along with having an accountability partner who they talk to every day.

      • Karen B stated: "As a real estate broker, I understand the importance of follow-up. However, sometimes in our busy worlds, if we don’t have

      Enjoying the preview?
      Page 1 of 1