The Simple Guide to Freelancing: Branding Yourself for Success
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About this ebook
With the job market uncertainty as it is, there may be a compelling reason for you to work as a freelancer.
For one, you can earn extra income with freelancing, utilising your existing skills and knowledge in your spare time. Secondly, the skills and experience you use during your freelancing period will also add to your skills portfolio, giving you more opportunities to carve out your desired niche of where you may wish to start your own business career in the future.
While this all sounds quite simple, there are potential hurdles you may face. While I am not able to tell you what these may be, since everyone’s approach to becoming a freelancer may be different, I can however tell you that whatever those hurdles may be, you will need to overcome them one way or another.
With my ‘Simple Guide to Freelancing’ I am going to share with you a lot of what I have learned over the years.
Wolfgang Matejek
Wolfgang (known as Wolf to his friends and clients) works as a freelance Talent Consultant for major corporations around the world, providing training services to their teams. He also frequently appears as a public speaker covering topics related to running and growing a small business. Some of his courses for both business and self-development can be found on his website. Writing books is more of a hobby rather than a major income source to him. But as he says, 'it's a great way to sharing my knowledge with even more people'.
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Book preview
The Simple Guide to Freelancing - Wolfgang Matejek
WM Resources Ltd presents
The Simple Guide to Freelancing
Branding yourself for Success
By Wolfgang Matejek
Copyright Notice
All rights reserved. This book or any portion thereof
may not be reproduced or used in any manner whatsoever
without the express written permission of the publisher
except for the use of brief quotations in a book review.
First Edition, 2016
Published by Wolfgang Matejek at Smashwords
Copyright © 2016 Wolfgang Matejek
Visit my website at http://www.wmresourcesltd.com
Visit my online training programmes here
Contents
COPYRIGHT NOTICE
INTRODUCTION
FREELANCING – WHAT THE HECK IS THAT?
YOU ARE YOUR OWN BRAND
SETTING YOURSELF UP AS A BRAND
DEFINING YOUR VALUES AND BRAND VISION
LET’S BUILD YOUR BRAND
WHERE CAN YOU FIND WORK
HOW TO ENHANCE YOUR BRAND AWARENESS
HOW TO & HOW MUCH TO CHARGE FOR YOUR SERVICES
LEGAL STUFF – TERMS & CONDITIONS, PRIVACY POLICY ETC.
INVOICING FOR YOUR SERVICES
CLIENTS – YOUR DAILY BREAD & BUTTER
RESOURCES
OTHER BOOKS BY THE AUTHOR
Online Training Courses
Introduction
With the job market uncertainty as it is, there may be a compelling reason for you to work as a freelancer. This in itself offers a two-way prong of opportunities based on your skills and knowledge.
For one, you can earn extra income with freelancing, utilising your existing skills and knowledge in your spare time. Secondly, the skills and experience you use during your freelancing period will also add to your skills portfolio, giving you more opportunities to carve out your desired niche of where you may wish to start your own business career in the future.
While this all sounds quite simple, there are potential hurdles you may face. While I am not able to tell you what these may be, since everyone’s approach to becoming a freelancer may be different, I can however tell you that whatever those hurdles may be, you will need to overcome them one way or another.
I myself started my career in the corporate world, before deciding to become a freelancer in the world of bespoke IT CRM systems training and personal development. The major hurdle I faced was the drop into the unknown. I was facing the situation of where do I find paying clients for my services, or working potentially for people I have never met, and establishing myself as an expert in my field among others.
My perseverance though paid off and I landed my first big contract with an international corporation, which not only was very exciting to work for, but in addition paid very handsomely for the work I delivered.
I haven’t looked back since, as