Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Consumer Behaviour
    Unavailable
    Consumer Behaviour
    Unavailable
    Consumer Behaviour
    Ebook16 pages5 minutes

    Consumer Behaviour

    By Anthony Anamgba

    3/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Human beings behave rationally. This means that a person consumes more of those commodities that give him more satisfaction and less of those commodities that give him less satisfaction. He behaves in this way in order to maximize utility.

    It is in this lucid manner that this book will teach you consumer behaviour.

    It clearly explains utility. It throws light on the types of utility like the time utility, form utility and place utility.

    It analyzes the concepts of utility like the total utility, average utility and marginal utility.

    It discusses the law of diminishing marginal utility. It throws light on how to maximize utility.

    It examines how the demand curve is derived from the marginal utility theory.

    And it discusses the indifference curve. It highlights the indifference map. It throws light on the importance of indifference curve in economic analysis.

    LanguageEnglish
    PublisherAnthony Anamgba
    Release dateMar 13, 2017
    ISBN9781370675210
    Unavailable
    Consumer Behaviour
    Author

    Anthony Anamgba

    Anthony Anamgba is an independent author and publisher. He has written and published a crop of good books on Commerce, Economics, English, Government, and Politics. He is good at writing introductory books on several disciplines. His books start at elementary stage and progress, in some places, to intermediate stage. His books are first-rate study guides. He writes in a way that makes the books interesting and easily understandable. He writes both fiction and nonfiction. His popular books include A Digest of Commerce, A Digest of Economics, A Digest of English, A Digest of Government, A Digest of Politics, Common Mistakes in English, and Heart Break, a contemporary romance. Presently, he edits and publishes several interesting romantic stories written by young writers.

    Related to Consumer Behaviour

    Related ebooks

    Economics For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Headcase

      Dec 9, 2018

      In a world full of advertising and environmental concerns, many of us are trying to go more minimalist. However, there’s still a role for purchases in creating and sustaining pleasure. Learning some simple psychological principles can help ensure wha

      2 min read

    • Article

      Sustain Ability .

      Mar 4, 2022

      Sustain Ability .
      12 min read

    • Article

      “How Can My Pension Be A Force For Good?”

      Dec 1, 2020

      WHEN I HEAR THE WORD pension, I immediately switch off. I have never been a numbers person and have to admit that even after being self-employed for three years, I have yet to set one up! However, when I read that having a sustainable pension can red

      2 min read

    • Article

      Waste Not, Want Not

      Mar 26, 2020

      Waste Not, Want Not
      2 min read

    • Article

      Save Money On Food

      Sep 21, 2021

      Save Money On Food
      2 min read

    • Article

      The Cost Of Convenience

      Feb 22, 2024

      The Cost Of Convenience
      2 min read

    • Article

      Save Money With House Brands, Side Gigs, Budget Apps As Inflation Hits China To Singapore And India

      May 1, 2022

      With food and energy prices soaring in Asia, what can households and consumers do to deal with inflation? Whether it be higher grocery bills, utilities or petrol costs, most of us have been forking out extra in recent months. Across the region - from

      4 min read

    • Article

      Good Or Bad

      Jul 18, 2023

      Good Or Bad
      4 min read

    • Article

      Better Finance

      Apr 11, 2024

      Better Finance
      1 min read

    • Article

      It’s Now Or Never

      Sep 8, 2021

      It’s Now Or Never
      2 min read

    • Article

      The Weigh-in

      Apr 4, 2023

      YES “It is possible for an individual to live a zero-waste lifestyle with the right mindset and action. This involves reducing the amount of waste generated by making conscious choices every day. This includes choosing reusable items instead of singl

      1 min read

    • Article

      Which Purchases Are Worth the Splurge?

      Nov 5, 2020

      Boats, name-brand clothing, iPhones — the list of luxury products available to consumers is endless. But which ones are worth their salt? Where will consumers' money be most content before it’s tired and begging for something new? Defining “worth” is

      3 min read

    • Article

      The Time Is NOW

      Sep 9, 2021

      The Time Is NOW
      3 min read

    • Article

      One Small Step

      Apr 4, 2021

      One Small Step
      2 min read

    • Article

      Proud Period

      May 27, 2021

      Proud Period
      3 min read

    • Article

      Stretch Your Rands

      Mar 25, 2022

      Stretch Your Rands
      8 min read

    • Article

      Sustainability Makes Cents

      Aug 23, 2023

      Sustainability Makes Cents
      3 min read

    Reviews for Consumer Behaviour

    3/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words