Pepsi's New Ad Is a Total Success
Before it’s an ad for shampoo or cat food or cola, every advertisement is first an ad for capitalism.
Without a privately-controlled industry jockeying to compete with one another for consumer dollars, there’s no need for advertising. People would wash their hair with Shampoo, and feed their cats with Cat Food, and quench their thirst with Cola. Without competition, there would be no need to advertise in the first place. Especially when it comes to commodities. There are some differences between colas—the taste and the ingredients, for example. But the main difference is on the can rather than in it. The branding, and the sensibilities that branding conveys.
Yesterday, Pepsi released an ad that takes a strong, if bizarre, brand position on contemporary politics. In , dubbed “Jump In,” Kendall Jenner abandons a photo shoot to join a passing march. To do so, she sheds a blonde wig and
