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    Love-Based Copywriting System: A Step by Step Process to Master Writing Copy That Attracts, Inspires and Invites
    Love-Based Copywriting System: A Step by Step Process to Master Writing Copy That Attracts, Inspires and Invites
    Love-Based Copywriting System: A Step by Step Process to Master Writing Copy That Attracts, Inspires and Invites
    Ebook151 pages1 hour

    Love-Based Copywriting System: A Step by Step Process to Master Writing Copy That Attracts, Inspires and Invites

    By Michele Pariza Wacek

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    About this ebook

    If you're a business owner, entrepreneur, expert, speaker, author, coach or consultant who would love to create marketing materials that attract, inspire and invite your ideal prospects to become ideal clients without sounding hype-y or sales-y, then this book may be exactly what you've been looking for.

    In Michele's first book, "Love-Based Copywriting Method," she walks you through the philosophy of love-based copywriting and explains why traditional copy and marketing feels so icky. In this book, "Love-Based Copywriting System" she rolls up her sleeves and walks you though her exact system for writing copy that converts without feeling sleazy.

    You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created.

    Also as a bonus, it included a free workbook!

    LanguageEnglish
    PublisherMichele Pariza Wacek
    Release dateApr 28, 2017
    ISBN9780996826037
    Love-Based Copywriting System: A Step by Step Process to Master Writing Copy That Attracts, Inspires and Invites
    Author

    Michele Pariza Wacek

    When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly. It took some time (and some detours) but now she does spend much of her time writing stories. Mystery stories, to be exact. They're clean and twisty, and range from psychological thrillers to cozies, with a dash of romance and supernatural thrown into the mix. If that wasn't enough, she posts lots of fun things on her blog, including short stories, puzzles, recipes and more, at MPWNovels.com.She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie

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    • 5/5
      Step by step course in a book like the author says, pretty good book

    Book preview

    Love-Based Copywriting System - Michele Pariza Wacek

    VOLUME 2

    Love-Based

    Copywriting

    System:

    A STEP-BY-STEP PROCESS TO MASTER WRITING COPY THAT ATTRACTS, INSPIRES AND INVITES

    by Michele PW (Michele Pariza Wacek)

    Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites. Copyright © 2015 by Michele Pariza Wacek. All right reserved. Printed in the United States of America. No part of this book may be reproduced or transmitted in any manner or by any means, electronically or mechanically, including photocopying, recording, retrieval system, without prior written permission from the author, except in the case of brief quotations embodied in a review. For information, address Michele Pariza Wacek, PO Box 10430 Prescott, AZ 86304.

    This book may be purchased for educational, business, or sales promotional use. For information, please email info@michelepw.com.

    ISBN 978-0-9968260-0-6

    DEDICATION

    I want to thank Nancy Marmolejo, Amethyst Wyldfyre and all the other conscious entrepreneurs who saw the vision of this book before I did (not to mention held my feet to the fire until I actually lived up to that vision).

    Susan Liddy for giving me Love-Based -- which was the final puzzle piece that allowed everything else to fall into place.

    Christine Arylo for being my spiritual mentor and helping me clear the crap out of my head so I could finally start to truly come from love and abundance.

    Andrea J. Lee for being my writer buddy and helping me stand into my vision.

    Megan Yakovich for her wise and heartfelt editing.

    Karin Wilson and Erin Ferree Stratton for providing the beautiful, visual design to bring these books into life.

    And Paul for his love and support.

    xxoo

    CONTENTS

    INTRODUCTION

    PART 1

    Chapter 1 - YOUR PRE-WRITING CHECKLIST

    Chapter 2 - FACING THE BLANK PAGE

    Chapter 3 - HEADLINES

    PART 2

    Chapter 4 - BEGINNINGS

    Chapter 5 - YOUR MILLION-DOLLAR STORY

    Chapter 6 - YOUR SOLUTION: THE BIG PICTURE OVERVIEW

    Chapter 7 - YOUR SOLUTION: DRILLING DOWN INTO THE DETAILS

    Chapter 8 - PACKAGING YOUR GENIUS (I.E. YOUR LOVE-BASED OFFER)

    Chapter 9 - OBJECTIONS

    Chapter 10 - WHAT ELSE DO YOU NEED? OTHER ESSENTIAL ELEMENTS TO COMPLETE YOUR MARKETING PIECES

    PART 3

    Chapter 11 - APPLYING THE SYSTEM TO EMAILS, SALES LETTERS, OPT-IN PAGES, WEBSITES AND DIRECT MAIL

    Chapter 12 - ADVANCED TIPS

    Chapter 13 - WHAT’S NEXT?

    APPENDIX

    ABOUT THE AUTHOR

    RESOURCES

    Introduction — Why Love-Based Copy?

    When I wrote my first copywriting book, "Love-Based Copywriting Method: The Foundation for Writing Copy That Attracts,

    Inspires and Invites" (which you can check out on Amazon or LoveBasedCopyBooks.com), I wanted the book to be about the philosophy of love-based copy, rather than the nuts and bolts of writing copy.

    (Copywriting is writing promotional materials for businesses. Nothing to do with putting a copyright on something or protecting your intellectual property. And direct response copywriting (or direct response copy), which is what both this book and my first copywriting book is all about, is about crafting promotional materials that inspire people to take action — click on a link, give you their name and email address, or buy a product from one of those long sales letters where you’re scrolling down forever looking for the price.)

    The reason I wrote the first Love-Based Copywriting book is because over the years, I’ve met countless entrepreneurs who were between a rock and a hard place. They wanted the benefits of direct response copy in their business: they wanted to leverage their time, energy and money, while marketing one-to-many and automating their sales and marketing to free up their time and allow them to reach more people than they could without it…

    But they hated how it made them feel.

    Inauthentic. Hype-y. Sales-y. Slime-y. Like a used car salesman.

    So what were they to do? Pull up their big girl (or big boy) panties and use it even though they secretly hated it? Or not use it, and forgo all those fabulous benefits direct response copy brings to their business?

    Well, now there’s a third choice: use love-based copy instead.

    You see, whether love-based or fear-based, both are a part of direct response copy, because direct response copy works by tapping into emotions. And you need to tap into emotions because buying (or really taking any type of action) is an emotional process — so without the emotions, people won’t move forward.

    But you have a choice. You can choose to sell via fear-based emotions (fear, shame, guilt, worry) or you can choose to sell via love-based emotions (hope — which is not to be confused with false hope — love, pleasure, compassion, connection).

    Traditionally, most direct response copy tapped into fear — hence it feeling so bad. But tapping into fear in order to create direct response copy that still sells for you is not required. You CAN choose to sell - and market - with love.

    And that’s what my first book was about — explaining and delving into the love-based copy philosophy.

    And it got a HUGE response — bigger than I expected. I had people emailing and messaging me how that book changed their life. I had people making my book a required resource for their students.

    I knew what I was teaching was super-important and needed, but still, I was unprepared for the passionate response I received.

    And that’s when I knew I had to write this book.

    Now, to be completely accurate, I had already decided I needed to write a more nuts and bolts copywriting book, and that was going to be my second book. But with the response from the first book, I realized I needed to combine taking the love-based copy approach deeper, while teaching more of the foundational copywriting pieces.

    And that’s what I’ve aspired to do with this book.

    So, this book is for you if:

    ♥ You’re new to the world of direct response copywriting and want more step-by-step instruction on the fundamentals.

    ♥ You love the idea of love-based copy approach and want to learn more about how to take it deeper.

    ♥ You have a grasp of basic copy principles, but you’re not happy with your results and are looking to sharpen your skills while getting better at writing love-based copy.

    In other words, this book is for you if you want to go deeper and master the fundamentals. If that’s you – and you’re ready to learn the Love-Based Copywriting System — let’s get started.

    ***

    (And if you want to dig more deeply into the love-based copy philosophy, including exercises to help you write (and market/sell) in a more love-based way, my Love-Based Copywriting Method: The Foundation for Writing Copy That Attracts, Inspires and Invites may be perfect for you. You’ll gain a better understanding of how to market and sell yourself with love, including a more in-depth look at the psychology of inspiring and inviting your prospects to take action using love-based triggers (plus how to avoid fear-based triggers). Go here to learn more:

    www.LoveBasedCopyBooks.com

    ***

    How to Best Use This Book

    Let me start by giving you a little overview of what to expect and how best to use not only this book, but the entire system:

    ♥ Start by downloading the complimentary Love-Based Copywriting System Companion Workbook at www.lovebasedcopywritingbook.com/workbook . The book and workbook are designed to go together so you not only learn the Love-Based Copywriting System, but you can also start writing in a love-based way. The workbook contains even more exercises and writing prompts to help you craft your marketing materials.

    The workbook is a pdf, so you can either print it out or just have it open in your computer’s browser or tablet as you work through the book and exercises.

    ♥ It’s also best (although not required) to have a project in mind as you go through the system. For instance, maybe you want to write (or rewrite) your website, or maybe you want to craft a sales letter.

    If you have an actual, specific project in mind, it will help bring the lessons home so you can better incorporate what you learn into your copy.

    If you don’t, you can still get a lot out of reading this book, but there IS a difference between reading and doing. When you actually work through the exercises, you’ll take the learning to a deeper level. And if you have a specific project in mind, that will help you stay motivated as you go through the exercises.

    ♥ The first 2 chapters are devoted to helping you set the stage before you dig into the actual writing itself. Those

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