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    Marketing Street Fighter
    Marketing Street Fighter
    Marketing Street Fighter
    Ebook80 pages47 minutes

    Marketing Street Fighter

    By Bill Decker

    ()

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    About this ebook

    Where did you learn marketing? Did you take a course? Did you get an MBA? Did you hire an MBA? Did you work for a consumer products company? Marketing Street Fighter reviews how the author learned marketing on the mean streets of New York City. Read the stories about growing up on the streets and how it relates to the field of marketing. Meet Billy Bat, "Blades" Marino and others.

    See how the tough streets of Hell's Kitchen prepared this author for a marketing career. Meet the characters he grew up with....tough guys who were all marketing geniuses (but they didn't know it). It's an easy fun read with New York City as a backdrop.

    It's a quick easy read that you won't be able to put down!

    LanguageEnglish
    PublisherBill Decker
    Release dateMay 12, 2017
    ISBN9781370596423
    Marketing Street Fighter
    Author

    Bill Decker

    MBA in International Management from Erasmus University, The Netherlands Bachelor's degree in Science from the State University of New York, Binghamton Publisher of two underground best-selling booklets under the Lessons From the Road series Dozens of start-up successes, and 3 colossal start-up failures (great learning experience) Work experience in 72 countries On-the-ground experience in Europe, Asia and The Middle East Creator/Founder of www.internationalbusinessminute.com Creator/Founder of www.lemonaderadio.com

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      Book preview

      Marketing Street Fighter - Bill Decker

      Copyright©2017 Bill Decker

      All world rights reserved

      All rights reserved. No part of this book may be used or reproduced in any manner whatsoever, including Internet usage, without written permission of the author.

      ISBN: 978-1-61061-280-7

      Table of Contents

      Dedication 3

      Introduction 4

      Fight or Run? 7

      Can the Little Guy Ever Win? 11

      If You're Going to Fight, You'd Better Learn How 16

      Negotiate from Strength 20

      Pick Your Turf 24

      Gangs 28

      The Brand 34

      The South Bronx 37

      Fighting as An Art Form 41

      Be Prepared 44

      Fighting with New Weapons 47

      Winning Through Intimidation 51

      Marketing to The Authorities 54

      International Gangs 57

      The Biggest Turf in The World 62

      Conclusion

      The Fight Continues 67

      Dedication

      To the guys who watched my back, whether in the neighborhood, the ball field, the subways, at companies and everywhere I traveled

      Introduction

      Don't put up your hands unless you are willing to use them.

      - Joey, Bartender at Pat's, 10th Avenue, NYC

      Yes, I grew up in the tough streets of Hell's Kitchen New York. It is a neighborhood where, back in the day, you had to know how to fight, how to stay out of a fight and how to read a street thug and wonder when he would strike. The right choice and you live another day. The wrong choice and you may not make it to dinner.

      I started out a street fighter and became a marketing jock. After years of successful product and service launches in the USA, Asia, Europe and The Middle East it became clear to me that my marketing knowledge was taught to me back on those streets, not in my MBA classes or the various seminars on professional development. Procter & Gamble didn't teach me, nor did the dozens of books and hundreds of articles that came my way.

      Sure, people have compared business to warfare before. It's nothing new. Better writers than I have written books which are clever and have big, big, big, big publisher's names on them.

      The problem is that those other authors seem to be writing to CEO's of major corporations. And with most business being small and medium enterprises, many of the lessons are lost. Most businesses don't have large budgets and enormous teams. Street fighter companies live by their wits, take it to the street, have to move fast and are faced with survival. It's a different audience than the beverage giant who wishes to gain another .05% in market share.

      Credibility in this space is an issue too, because so many authors simply never lived it. One of my mottos is: Why don't people like me just write it ourselves?

      The very fact that this book is self-published shows a street fighter mentality. Could I walk around with manuscripts selling to publishers? Sure. Would one of them actually publish my book? Maybe/Probably. Would it happen quickly and painlessly? No, not at all. Some of the best books out there lie around in unread manuscripts and on people's hard drives. If traditional publishing moved at today's pace, there would never be a Huffington Post or a Facebook.

      Hence the street fighter decision: does one wait for credibility and prowess, or does one just take it? Two years from now we could be talking about some publishing deal in the works, or I could have bound books and book sales. I can talk to CEO's about my brilliant idea in the works or simply slap a copy of a paperback in their hands. Street fighters think in terms of conquering turf. We don't talk about it, we do it. That's not to say there is no room for strategy and planning (both absolutely vital endeavors) …. just as long as it isn't an excuse to stay idle. When a rival is breaking your windows

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