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    Wal-Mart Stores, Inc., Global Retailer case study, the GUIDE edition
    Wal-Mart Stores, Inc., Global Retailer case study, the GUIDE edition
    Wal-Mart Stores, Inc., Global Retailer case study, the GUIDE edition
    Ebook86 pages56 minutes

    Wal-Mart Stores, Inc., Global Retailer case study, the GUIDE edition

    By Patapios Tranakas

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    About this ebook

    As an adjunct to relevant courses, valuable insight for students and professionals already working in the field is provided and students are equipped with a detailed analysis of important issues. The subject is 'brought to life' through analysis which highlight the working of issues within a given setting.

    LanguageEnglish
    PublisherPatapios Tranakas
    Release dateMar 27, 2014
    ISBN9786185122041
    Author

    Patapios Tranakas

    Tranakas Patapios, ed., Author, Writer, Scribe. Publications are available worldwide in a plethora of formats for the contentment of the reader.

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      Book preview

      Wal-Mart Stores, Inc., Global Retailer case study, the GUIDE edition - Patapios Tranakas

      As an adjunct to relevant courses, valuable insight for students and professionals already working in the field is provided and students are equipped with a detailed analysis of important issues. The subject is 'brought to life' through analysis which highlight the working of issues within a given setting.

      Table of Contents

      Title Page

      Wal-Mart Stores, Inc., | Global Retailer case study, | THE GUIDE edition

      1.The Value Chain of Wal-Mart

      1.1. Primary Activities | 1.1.1. Inbound Logistics

      1.1.2. Operations

      1.1.3. Outbound Logistics

      1.1.4. Sales and Marketing

      1.1.5. Services

      1.2. Support Activities | 1.2.1. Firm Infrastructure

      1.2.2. Human Resource Management

      1.2.3. Technology Department

      1.2.4. Procurement

      1.3. Value Chain Analysis & International Growth

      2.1The PESTEL Analysis | 2.1.1China – Chengdu region

      Chengdu region - China | The Guide

      2.1.2 Inner Mongolia, China

      Inner Mongolia - China | The Guide

      India | The Guide

      2.1.5 Republic of Turkey

      2.2 The Market Variables

      2.2.1China – Chendu

      2.2.2 China - Mongolia

      2.2.3 India

      2.2.4 Turkey

      2.3 The Scoring Procedure

      3 Learned lessons for Wal-Mart success & failure

      3.1 Germany

      3.2 Canada

      3.3 Brazil

      3.4 United Kingdom

      3.5 China

      Wal-Mart Stores, Inc.,

      Global Retailer case study,

      THE GUIDE edition

      Patapios Tranakas

      Greece

      Copyright Notice: by Patapios Tranakas. All rights reserved.

      Copyright Year: 2014

      ISBN[1]: 9786185122041 (27.03.2014) Copyright Owner: Patapios Tranakas,

      Greece No part of this book may be reproduced, stored in a retrieval system, or

      transmitted by any means without the written permission of the author.

      The above information forms this copyright notice: © 2014 Patapios Tranakas

      1.The Value Chain of Wal-Mart

      One of the famous approaches in understanding the delivery of value and satisfaction to the customers is the Value Chain. This method, as envisioned by Michael Porter, would give to decision maker ideas on ways on how to create more customer value within a selling firm.

      A value Chain shows that every business organization is involved in a synthesis of activities such as designing, producing, marketing, delivering, and supporting its products. With this concept, decision makers and strategic planners can find ways in engaging its business that creates both value and cost. These value creating activities include five primary activities and four supporting activities.[2]

      value-chain

      Wal-Mart is one of the names that have been used synonymously with supply chain over the last decade. Back in those days, businesses where looking for ways to use supply-chain initiatives in order to bring down costs, increase revenues and create competitive advantage.

      The company has been a model to plenty of other firms in the same industry. Some have succeeded and some have not.

      The following pages present a general overview of how successful Wal-Mart’s value chain system is, how the firm is taking advantage and learning from it by incorporating particular analysis models on a global setting of 4 selected countries namely China, India, Russia, Turkey; and finally, the corporate success & failure lessons erudite on an international setting from 4 selected countries namely Germany, Canada, Brazil and United Kingdom.

      1.1. Primary Activities

      1.1.1. Inbound Logistics

      Wal-Mart’s strong and very innovative inbound logistics basically make the company the market leader in the very agile retail industry. Many companies have tried entering the market and competing with the big players but only a few have survived and none ever matched the way Wal-Mart has done its business.

      Mr. Sam Walton, founder of Wal-Mart in 1962, believed that volume and inventory-turn velocity are the key success factors of his business. This has remained a priority up to the today’s company management which results in an unbeatable success in the industry. The company recognizes key points in inbound logistics such as: economies of scale in purchasing, strong negotiations with suppliers to compensate high volume orders, and finally the use of sophisticated systems that optimize supply chain planning and execution[3].

      Nowadays, in our globalizing economy, retail giants have been very active in opening up new markets in other regions or countries. It seems that the only solution to grow in this industry is to be present everywhere and to be as accessible to the consumers as possible.

      The company’s bargaining power as a buyer is very high. It can practically demand anything from its suppliers and even influence its suppliers’ business strategies. Some suppliers are quite reliant

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