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60 Business Strategies for Salon Owners

60 Business Strategies for Salon Owners

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60 Business Strategies for Salon Owners

Lungime:
112 pages
1 hour
Lansat:
Jun 22, 2017
ISBN:
9781386120520
Format:
Carte

Descriere

Anthony Presotto, the salon guru presents a quick reference guide to salon owners looking for inspiration to improve their salon marketing and increase their bottom line. Containing 60 easy to implement ideas, each one will help you grow your dream salon.

Lansat:
Jun 22, 2017
ISBN:
9781386120520
Format:
Carte

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60 Business Strategies for Salon Owners - Anthony Presotto

Today!

Disclaimer

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This ebook has been written to provide information about self-improvement. Every effort has been made to make this e book as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this ebook provides information on self-improvement only up to the publishing date. Therefore, this e book should be used as a guide -not as the ultimate source business information.

The purpose of this e book is to educate. The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.

This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to anthonypresotto.com and purchase your own copy. Thank you for respecting the hard work of this author.

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If you're a salon owner who wants to know the secrets of pricing, running a salon business, and running a hair salon, then you're about to discover how to run a successful salon business on your own right now!

In fact, if you want to know and learn how to run a salon business, then this new e-course - Salon BootCamp - gives you the answers to all those important questions and challenges every a salon business owner faces.

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Introduction

As a salon owners, we all know it is important to stay ahead of the marketplace. The salon industry is more competitive today than maybe any other time in history. The competition amongst salons for clients is fierce. In this book we try to cover what salon owners and staff can do to keep the clients they have and acquire new ones too - such as diversification of advertising mediums, not only in a traditional setting, by using social media platforms and creating an online presence.

It is not hard for a salon to offer basics like a haircut or sell shampoo, but what we want to do is take our salons to a totally different level. It's about creating an experience in the salon that is so unique that no one will forget it and your competition will be in awe of it. It's about creating the wow factor that sets you apart from all the other salons in your town and brands you as the number one place to go for hair.

Branding is what makes businesses stand out. Names like Paul Mitchell, Vidal Sassoon, Supercuts...the list is really endless. These are household names when it comes to the hair industry. It is through branding that these companies have created their identity, people instantly recognize the company and what they are about just from their logos, store names or what their products look like.

Wouldn't you love to have that sort of instant recognition in your town? That the mention of your salon name conjures images of quality and outstanding service?  Wouldn't you like to be the brand in your town that is the benchmark for the other salons?

I know you're thinking, I don't have the money that these big guys have to develop a brand. Well here is a little secret. Creating an outstanding salon brand is not about throwing money around to create an image. The success of your salon brand is going to depend on low cost or even no cost strategies you can use right now. It's about becoming a dynamic successful salon business; going above and beyond the call of duty and creating moments of magic for your customers. Incorporating marketing techniques, a strong USP, creating a mission statement so your staff and customers know what you stand for and what you’re about - and most importantly:  killer customer service.

With a little out-of-the-box thinking your salon and staff can propel your business to heights you have until now only dreamed possible. It's not about complex changes. It's simple strategies that will make a huge difference in the way you, your staff and your customers look at your business.

We will also discuss how you communicate your message to your clients and potential clients, covering topics such as email, newsletters, newspaper advertising, and special offers. We will touch on the importance of having a website and what message that communicates to people. And ultimately combining all of these elements to fine tune your company’s identity and and change the perception of your business not only through your customer's’ eyes but also those of you and your salon staff.

Read through this book at least once before you decide to implement any strategies. Get an understanding of the suggestions and how they can help improve your salon business. More importantly DON'T try to implement ALL of them at once! That would be a surefire recipe for disaster. Your staff would rebel at all the changes, and the workload will be far too much for you

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