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    Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling
    Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling
    Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling
    Ebook138 pages54 minutes

    Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling

    By Henry J. DeVries

    ()

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    About this ebook

    HUMANS ARE HARDWIRED FOR STORIES

    Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.

    ~ How you can add persuasion power to presentations
    ~ Eight great metastories you need to tell
    ~ The art and science of storytelling
    ~ Three key characters of persuasive stories: hero, nemesis, and mentor
    ~ Why you should not be the hero of your own stories

    If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.
    LanguageEnglish
    PublisherBookBaby
    Release dateJun 26, 2017
    ISBN9781947480001
    Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling

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      Book preview

      Persuade With a Story! - Henry J. DeVries

      Copyright © 2016 by Henry DeVries.

      All rights reserved.

      Printed in the United States of America.

      No part of this publication may be reproduced or distributed in any form or any means, without the prior permission of the publisher. Requests for permission should be directed to permissions@ indiebooksintl.com, or mailed to Permissions, Indie Books International, 2424 Vista Way, Suite 316, Oceanside, CA 92054.

      Neither the publisher nor the author is engaged in rendering legal or other professional services through this book. If expert assistance is required, the services of appropriate professionals should be sought. The publisher and the author shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused directly or indirectly by the information in this publication.

      ISBN: 1-941870-65-1

      ISBN 13: 978-1-941870-65-5

      Library of Congress Control Number: 2016910801

      Designed by Joni McPherson, mcphersongraphics.com

      INDIE BOOKS INTERNATIONAL, LLC

      2424 VISTA WAY, SUITE 316

      OCEANSIDE, CA 92054

      www.indiebooksintl.com

      To my Indie Books International Family and Friends

      Our brand is generosity, family, and growth.

      This book is also dedicated to the memory of my mom and dad, Jack and Janice DeVries, who encouraged me to finish and publish my fiction stories one day (sorry you never lived to see that), and to the matriarch of our family, the beloved Aunt Carla Lee DeVries, who had a wacky idea in 1936 in Berlin that created an international incident. But that is another

      story for another time.

      [ PREFACE ]

      In 1857 Henry David Thoreau wrote a letter to a friend that offered commentary about story length:

      "Not that the story need be long, but it will

      take a long while to make it short."

      Dear Reader: I took the time to write you a short book instead of a long one. Remember, like TNT, great power can come in a small package.

      Henry J. DeVries

      June, 2016

      [ CONTENTS ]

      1  The Quest to Persuade with a Story

      2  The Simple Six-Step Heroic Storytelling Formula

      3  Three Must-Have Characters

      4  Eight Great Stories

      5  Monster Stories

      6  Underdog Stories

      7  Comedy Stories

      8  Tragedy Stories

      9  Mystery Stories

      10 Quest Stories

      11 Rebirth Stories

      12 Escape Stories

      13 Your Story

      Appendix

      A  Bonus Rebirth Story: Jeff Robertson and Tel Control, Inc

      B  Bonus Escape Story: Mark LeBlanc’s Mom

      C  Bonus Mystery Story: Gary Schafer and SIVOX Technologies

      D  Bonus Quest Story: John Morgan and Winthrop Resources

      E  Bonus Monster Story: Bob Oliver and Lucent Public Safety

      F  Bonus Underdog Story: My Mom

      G  Acknowledgements

      H  About the Author

      I  Other Books by Henry DeVries

      [ CHAPTER 1 ]

      The Quest to PERSUADE WITH A STORY

      Humans are hardwired for stories. Storytelling helps business leaders persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories.

      Nothing is as persuasive as storytelling with a purpose. In this little book are the keys to proven techniques for telling a great story employed by Hollywood, Madison Avenue, and Wall Street.

      In addition to humorous ways to remember the eight great metastories, this book reveals how to include must-have characters into each story, including the hero, nemesis, and mentor (spoiler: smart leaders should not make the dumb mistake of making themselves the heroes of their own stories).

      THE SCIENCE AND ART OF STORYTELLING

      In September 2008 Scientific American published an article by Jeremy Hsu titled, The Secrets of Storytelling: Why We Love a Good Yarn. You should read the entire article, but here is a summary.

      According to Hsu, storytelling, or narrative, is a human universal, and common themes appear in tales throughout history and all over the world. The greatest stories—those retold through generations and translated into other languages—do more than simply present a believable picture. These tales captivate their audiences, whose emotions can be inextricably tied to those of the characters in the stories.

      By studying narrative’s power to influence beliefs, researchers are discovering how we analyze information and accept new ideas. A 2007 study by marketing researcher Jennifer Edson Escalas of Vanderbilt University found that a test audience responded more positively to advertisements in narrative form, as compared with straightforward ads that encouraged viewers to think logically about arguments for a product. Similarly, Melanie Green of the University of North Carolina coauthored a 2006 study showing that labeling information as fact increased critical analysis, whereas labeling information as fiction had the opposite effect.

      Studies such as these suggest that people accept ideas more readily when their minds are in story mode as opposed to when they are in an analytical mindset.

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