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HBR Guide to Persuasive Presentations (HBR Guide Series)

HBR Guide to Persuasive Presentations (HBR Guide Series)

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HBR Guide to Persuasive Presentations (HBR Guide Series)

evaluări:
4.5/5 (11 evaluări)
Lungime:
204 pages
1 hour
Lansat:
Sep 18, 2012
ISBN:
9781422187159
Format:
Carte

Descriere

TAKE THE PAIN OUT OF PRESENTATIONS.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:

  • Win over tough crowds
  • Organize a coherent narrative
  • Create powerful messages and visuals
  • Connect with and engage your audience
  • Show people why your ideas matter to them
  • Strike the right tone, in any situation
Lansat:
Sep 18, 2012
ISBN:
9781422187159
Format:
Carte

Despre autor

Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Time Magazine and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture, and has created more than a quarter of a million presentations. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications and is also a Harvard Business Review contributor. She’s written five best-selling books of which four have won awards. Duarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several prestigious awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World's Top 30 Communication Professionals for 2017, Duarte ranks #1. She has been a speaker at a number of Fortune 500 companies, and counts many more among her firm’s clientele. She has spoken at numerous conferences and her TEDx talk has over two million views.

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  • (4/5)
    Quick and easy to digest read about how to improve presentations. The book provides a good high-level description of some key areas of focus. Nancy Duarte starts with how to understand and appreciate your audience. She follows that up with expanding on how to develop the message and the story behind the presentation. Afterwards, she discusses the medium of the presentation (not everything requires PowerPoint) and then goes further into the actual slides and methods of delivery. Lastly she touches on the impact and follow-through post-presentation. I found the topics useful and very applicable to my work.
  • (4/5)
    This compact field guide encapsulates the best practices needed to master the full range of business presentation scenarios. The advice is pragmatic and clearly based on real-world experience. What I most appreciated was guidance on distinguishing between the slides used to document information vs. what should be used in an actual presentation. Duarte covers everything else too, including audience perspective, room logistics, technology and how to involve others. It reads quickly and is a worthy book to keep handy for future reference.