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    The Necessary Art of Persuasion
    The Necessary Art of Persuasion
    The Necessary Art of Persuasion
    Ebook38 pages29 minutes

    The Necessary Art of Persuasion

    By Jay A. Conger

    4.5/5

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    About this ebook

    In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.

    In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

    LanguageEnglish
    PublisherHarvard Business Review Press
    Release dateSep 8, 2008
    ISBN9781633691025
    The Necessary Art of Persuasion

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    Book preview

    The Necessary Art of Persuasion - Jay A. Conger

    today.

    THE NECESSARY ART

    OF PERSUASION

    If there ever was a time for business-people to learn the fine art of persuasion, it is now. Gone are the command-and-control days of executives managing by decree. Today businesses are run largely by cross-functional teams of peers and populated by baby boomers and their Generation X offspring, who show little tolerance for unquestioned authority. Electronic communication and globalization have further eroded the traditional hierarchy, as ideas and people flow more freely than ever around organizations and as decisions get made closer to the markets. These fundamental changes, more than a decade in the making but now firmly part of the economic landscape, essentially come down to this: work today gets done in an environment where people don’t just ask What should I do? but Why should I do

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