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    Hail to the King of Sneakers: Michael Jordan Nike Air Jordan Retro Time (A social media-loaded, marketing campaign, success story): BestBusinessEbooks, #2
    Hail to the King of Sneakers: Michael Jordan Nike Air Jordan Retro Time (A social media-loaded, marketing campaign, success story): BestBusinessEbooks, #2
    Hail to the King of Sneakers: Michael Jordan Nike Air Jordan Retro Time (A social media-loaded, marketing campaign, success story): BestBusinessEbooks, #2
    Ebook46 pages40 minutes

    Hail to the King of Sneakers: Michael Jordan Nike Air Jordan Retro Time (A social media-loaded, marketing campaign, success story): BestBusinessEbooks, #2

    By Kevin Levin and Charles Desmangles

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    About this ebook

    "Hail to the King of Sneakers:Michael Jordan's Nike Air Jordan Retro Time ( A Social Media-loaded Marketing Campaign Success Story)" is an ebook about the history of Michael Jordan, a superhero, superstar basketball player who ended up becoming a great businessman after his retirement.It's also the story of sneaker collectors who did not mind staying in line to be able to buy a few pairs of his shoes.Over the years, superstar Michael Jordan has become a sacred hero.He was thought to have superhuman powers.In this ebook, you will read about the shopping incidents, Michael's business advice, and hard-working skills.You will also read about the shoe empire he ends up building and the standout players who are part of his brand.

    Michael Jordan produces shoes for his fans and consumers of all age group.In his mind, kids are his future markets.Find out where he got started and what he had to do to build this luxury shoe empire.From the school of hard knocks to various business textbooks and the key questions he had to ask, you will find out he was a determined player and businessman who wants to make a difference in this world.

    LanguageEnglish
    PublisherBusiness EdPublisher
    Release dateJul 29, 2017
    ISBN9781386287414
    Hail to the King of Sneakers: Michael Jordan Nike Air Jordan Retro Time (A social media-loaded, marketing campaign, success story): BestBusinessEbooks, #2
    Author

    Kevin Levin

    Kevin Levin is the author of many books and ebooks published on his blog, amazon.com, and elsewhere.  He is a very prolific writer who uses several languages to tell his stories and bring his characters to life.  He likes talking to his readers.  He writes as he lives.  While writing, he pretends he is talking to his readers.  It's like he is having a conversation with a group of friends.

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      Book preview

      Hail to the King of Sneakers - Kevin Levin

      Table of Contents

      Dedication

      Hail to the King of Sneakers:  Michael Jordan Nike Air Jordan Retro Time | (A social media-loaded, marketing campaign, success story)

      To the joys of life:   Ocean, sun, sand, mountains, laughter, coffee aroma, rain and earth smell.

      To our favorite consumers and business, and marketing students.

      To our students of literature and fiction

      To our kids, friends, and family members

      Hail to the King of Sneakers:  Michael Jordan Nike Air Jordan Retro Time

      (A social media-loaded, marketing campaign, success story)

      ––––––––

      Nike Inc. promotes safety and security among shoppers caught in a frenzy over the sale of its sneakers.   Once upon a time, I was also stung by the collector’s bee that’s in each one of us. Here are two of my favorite pairs of Nike Air Jordan Sneakers.  I always feel comfortable wearing them. 

      These and other pictures of The Jordan Brand or Nike Brand sneakers or any other shoes are not a display of these items for sale.  They are only part of the fictionalized marketing campaign and story of this eBook.  As a result, if you purchase this eBook, you will not obtain a pair of shoes with its download or print format. 

      ––––––––

      Table of Content:

      The not-so-distant past history of the sneakers that caused shoppers to stampede,

      Large crowds to uproar and go into a frenzy ,

      Police officers and security guards to use pepper spray to gain control,

      Retail managers to be held hostage with their goods,

      Students to skip school so they could be first in line,

      Furious, rowdy sneaker collectors ready to shove, throw punches, outbid each other,

      Even discharge a firearm or resort to illegal tactics such as posse placements, marijuana smoking just to create an edge and facilitate the purchase of a few pairs of sneakers

      Fathers and mothers to abandon their kids and brace the natural elements

      Signs of the time:  The Battle of Brands, Team Nike Air Jordan vs. Team Adidas

      Word of mouth, word on the Main Street, and buzz marketing principles

      Word of mouth, fads, buzz in the times of social media such as Twitter, G+, Pinterest, Facebook, Instagram, and the growing power of WhatsApp, YouTube, Streaming Videos, Netflix etc.

      Transforming the desires for a product into a frenzied sale

      Brawls, slaps, take-downs, pepper spray sessions, stampedes, and riots are the immediate results of effective and efficient word of mouth, social media, and buzz marketing campaigns

      The Jordan Brand:  Sneakers, Athletic Footwear, Apparel, and Gear

      Building

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