The Complete Website Planning Guide
By Darryl King
4/5
()
About this ebook
Praise for The Complete Website Planning Guide: A great, accessible and practical guide that you can quickly use to get better results from your next website build. Get to it!
Would you build a house without blueprints and expect it to be perfect?
That's how many people go about their web projects, with napkin drawings, spoken discussions, part finished summaries and guides and wonder why it's not finished on time, costs more than it should and people aren't happy with it.
You can be the architect of your next website project and avoid delays, scope creep, missing functionality and extra costs.
In The Complete Website Planning Guide you can learn how to easily create blueprints (a scope) for your, or your clients, website that will solve many of the key problems that occur in website development projects.
After more than 20 years running a design and development agency, Darryl still couldn't find a standard way that clients and developers could outline exactly what they needed to get the job done most effectively. Most briefs or planning methods either focus on general things like platform, hosting and general design guidelines. Many agencies or freelancers still fly by the seat of their pants using their experience to guide the project.
So he wrote this guidebook as an instruction manual to create useful site plans without missing out important requirements or needing to be overly technical.
In this simple step-by-step guide, he walks you through the process of establishing what the website really needs to do and shows you how to do it.
If you want to build your next website before you pick a theme and try to wedge your needs into it before you tell your designer to copy someone else's site read this book and create your website plan.
If you are a freelancer or agency developer don't take on a client or quote a new project without helping them plan the site properly.
Learn how to create a plan so you can avoid overruns, scope creep and lost money.
This is the very first step you need for your next web project, download the free templates and resources, and join the facebook group where you can get advice on working through your own plan.
There is also now a companion Workbook tht you can purchase to work through step-by-step all of the process, with additional in-depth exercises and examples.
What readers said:
"If you are a business owner, read it, print out the templates and have these discussions with your designers. Trust me, even if you do only a few things in this guide, your outcome will be 100% better than if you just choose your site based on the pretty colours." Ed Pelgen
"I am a freelancer and this is what i was looking for. Darryl has used his experience in laying out the problems faced by clients and freelancers and also given some templates and methods to follow before starting a new project" Amrinder Signh
Related to The Complete Website Planning Guide
Related ebooks
The Website Handbook: Plan and Create a Website That Attracts Leads and Makes Sales Rating: 0 out of 5 stars0 ratingsWebsite Design Guide for Private and Business Users: Concepts and Techniques Demystified For Beginners Rating: 3 out of 5 stars3/5The Small Business Website Checklist: A 51-Point Guide to Build Your Online Presence the Smart Way Rating: 3 out of 5 stars3/5Web Design A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsUltimate Guide to Optimizing Your Website Rating: 5 out of 5 stars5/5How To Grow A Website - Marketing Strategies To Increase Website Traffic And Boost Sales Rating: 0 out of 5 stars0 ratingsSearch Engine Optimization (SEO): An Hour a Day Rating: 0 out of 5 stars0 ratingsThe Direct SEO Business Guide Rating: 0 out of 5 stars0 ratingsHow To Grow And Scale A Digital Agency Rating: 0 out of 5 stars0 ratingsThe Freelance Web Developer: Freelance Jobs and Their Profiles, #17 Rating: 0 out of 5 stars0 ratingsThe Website Design Playbook: Why Your Website Is A Sales Machine And 6 Strategies To Improve It Rating: 3 out of 5 stars3/5Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners. Rating: 5 out of 5 stars5/5The Designer's Web Handbook: What You Need to Know to Create for the Web Rating: 0 out of 5 stars0 ratingsWeb Designer's Idea Book, Volume 4: Inspiration from the Best Web Design Trends, Themes and Styles Rating: 4 out of 5 stars4/5Above the Fold: Understanding the Principles of Successful Web Site Design Rating: 0 out of 5 stars0 ratingsThe Strategic Web Designer: How to Confidently Navigate the Web Design Process Rating: 0 out of 5 stars0 ratingsThe Web Designer's Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design Rating: 0 out of 5 stars0 ratingsAbove the Fold, Revised Edition Rating: 5 out of 5 stars5/5The Web Designer's Idea Book, Volume 3: Inspiration from Today's Best Web Design Trends, Themes and Styles Rating: 0 out of 5 stars0 ratingsThe $1,000,000 Web Designer Guide: A Practical Guide for Wealth and Freedom as an Online Freelancer Rating: 5 out of 5 stars5/5The Web Designer's Idea Book Volume 2: More of the Best Themes, Trends and Styles in Website Design Rating: 0 out of 5 stars0 ratingsWeb Design Playground: HTML & CSS The Interactive Way Rating: 5 out of 5 stars5/5Instant Responsive Web Design Rating: 5 out of 5 stars5/5Website Optimization “Improving Your Website’s Conversion Rate” Rating: 4 out of 5 stars4/5Building a Successful Website on a Budget Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5The Freelance SEO Expert: Freelance Jobs and Their Profiles, #12 Rating: 5 out of 5 stars5/5Web Application Design Handbook: Best Practices for Web-Based Software Rating: 4 out of 5 stars4/5How to Build a Website Rating: 4 out of 5 stars4/5
Small Business & Entrepreneurs For You
The 300 Best Small Business Ideas Rating: 3 out of 5 stars3/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Bookkeeping: An Essential Guide to Bookkeeping for Beginners along with Basic Accounting Principles Rating: 4 out of 5 stars4/5Starting a Business All-In-One For Dummies Rating: 4 out of 5 stars4/5The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5How to Think Bigger: Aim Higher, Get More Motivated, and Accomplish Big Things Rating: 4 out of 5 stars4/5The Ultimate Side Hustle Book: 450 Moneymaking Ideas for the Gig Economy Rating: 4 out of 5 stars4/5Small Business For Dummies Rating: 4 out of 5 stars4/5Bending Reality: How to Make the Impossible Probable Rating: 5 out of 5 stars5/5The Side Hustle: How to Turn Your Spare Time into $1000 a Month or More Rating: 4 out of 5 stars4/5The LLC and Corporation Start-Up Guide: Your Complete Guide to Launching the Right Business Rating: 5 out of 5 stars5/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5How to Open & Operate a Financially Successful Notary Business Rating: 4 out of 5 stars4/5The Art of Work: A Proven Path to Discovering What You Were Meant to Do Rating: 4 out of 5 stars4/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship Rating: 5 out of 5 stars5/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Feck Perfuction: Dangerous Ideas on the Business of Life Rating: 5 out of 5 stars5/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5What Your CPA Isn't Telling You: Life-Changing Tax Strategies Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Wealthology: The Science of Smashing Money Blocks Rating: 3 out of 5 stars3/5The Everything Nonprofit Toolkit: The all-in-one resource for establishing a nonprofit that will grow, thrive, and succeed Rating: 0 out of 5 stars0 ratings
Reviews for The Complete Website Planning Guide
4 ratings2 reviews
- Rating: 4 out of 5 stars4/5useful and practical book, real life examples and easy to read.
- Rating: 1 out of 5 stars1/5The format is broken, not a pleasant experience to read.. Perhaps theres problem of converting it to scribd
Book preview
The Complete Website Planning Guide - Darryl King
1
Introduction
Have you wondered how to get the absolute best out of your business (or organization) website?
Do you want to be able to have more control about the end result and how well it will work but not be the website builder?
Do you need to rebuild or build your first website and have no idea where to start?
What you need is a simple website planning method that walks you through planning, designing and building your next website!
WHAT CAN YOU LEARN HERE?
This step-by-step process will walk you through everything you need to know to create the plan you need to clarify what you want from your website, what you need from your website, and enable you to choose better who to work with and how to know if you got what you asked for.
This is our guide from over 17 years of scoping and building websites and web applications; that lays out clearly for you how to create your own scope and take control of your website success.
This guide won't teach you how to build websites as a designer, but it will help you get the right designer to build the site you want and need to make your business results grow the way you want them to. It won't teach you every skill in depth on the particular modalities like Usability and Information Architecture, but it will give you the starting points for all of these that you can expand on.
The result will help improve what you do at whatever level you are, and can be expanded on and utilized as a document template even for experienced teams wanting a more thorough plan for their clients.
WHO IS THIS GUIDE FOR?
This guide was designed for Business Owners, Marketing Teams, and Managers that have the responsibility for their business website
Anyone in an organization that has the role of running their current website, planning their next website upgrade or building their first website will benefit from this process.
If you need to work with developers and designers to build your site then this will help both you and them in creating a better website.
This guide was also made so that other developers and designers can use it to help them work better with their clients. Not every agency or developer has the capacity or desire to build out scopes of work for the sites they build, many would love a clear set of guidelines and marketing information to help them do what they do better.
You only have to read the 'Clients From Hell' website to see there is a lot of frustration on the supplier side. This guide will help remove that frustration.
We believe that a consistent approach for all will help both provider and client get better results, with much more information up front and the removal of significant assumptions and guesswork.
This can be used internally within an organization as well as with external providers. The guide should help everyone remove the missing piece in planning for successful websites.
WHY IS THIS GUIDE NEEDED?
Ask most business owners or marketing executives about their experiences in building corporate websites and you will hear many stories about the difficulties, frustrations, and problems they have.
Many people refer to websites as an IT
thing (yes — still) despite it being one of the most critical marketing and communication tools they have.
On the developers side there is still massive frustration concerning how to best get specifications, requirements and all the essential information up front so they can accurately estimate and quote projects, but also to provide transparent and realistic information on the key client questions of how much, how long and what will we need to do.
Everyone will get better results!
From Business Owners to Freelance Developers, Agency Teams, Marketing Managers or Assistants, General Managers of medium businesses, small teams to big company project groups, by using a structured clear human -focused scope of works.
After more than 20 years spent working with businesses and organizations of all size and their websites and applications, enough was enough!
Over the lifetime of our business, our team members cried out for better scopes and clearer information and we were forever looking for and improving on what we did. It never seemed quite enough. There were always too many shortcuts or missing pieces of critical information that showed up late in the process of development that should have been discovered earlier.
Everyone gets so excited about a new project that all the energy goes into a push to get started and finished without taking the necessary steps.
Many small and medium businesses don't have the breadth of skills to help them and rely on the development team (like ours) too much to help guide them. Not every company has access to Online Marketing stars across areas like Information Architecture, Usability, and Customer Journey Mapping, to Content Management and Development.
So a blueprint was needed to help step people through a process.
If you care about your website, then this guide will help you plan, build and get better results from it.
This book is set out in three key areas:
1. AN INTRODUCTION
Start at the beginning and grasp why a process like this matters.
Understanding the core concept behind a proper brief and some of the common mistakes will help you think through each step and why it is important to you.
Chapter 1: What is a website brief/scope?
Chapter 2: Common Mistakes.
2. THE FOUNDATIONS
Get these foundations done right and your site will have a very solid structure to build on. You get to choose whether you build your structure on sand or rock.
Setting goals for your business and the website helps you understand what you need from your site. Determine who your best clients are and how to help provide them solutions. Identify items you simply can't do without which will help to provide you the base on which to build the site.
Following up with relevant research at vital stages in the process will complete the core information you need to go and create a meaningful website.
Chapter 3: What’s the result you want?
Chapter 4: Who’s your audience?
Chapter 5: Your business must-haves
Chapter 6: Research
3. THE BLUEPRINT
This is equivalent to architectural drawings in construction, where you flesh out the structural detail that matters most. What will go where and why, and what will it say.