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    Eye Tracking the User Experience: A Practical Guide to Research
    Unavailable
    Eye Tracking the User Experience: A Practical Guide to Research
    Unavailable
    Eye Tracking the User Experience: A Practical Guide to Research
    Ebook628 pages7 hours

    Eye Tracking the User Experience: A Practical Guide to Research

    By Aga Bojko

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

    LanguageEnglish
    PublisherRosenfeld Media
    Release dateNov 15, 2013
    ISBN9781933820910
    Unavailable
    Eye Tracking the User Experience: A Practical Guide to Research

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