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    How to Fail Miserably at Marketing
    How to Fail Miserably at Marketing
    How to Fail Miserably at Marketing
    Ebook30 pages14 minutes

    How to Fail Miserably at Marketing

    By Giselle Renarde

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    About this ebook

    Giselle’s done everything wrong so you don’t have to!

    Giselle Renarde is an award-winning author who’s been failing at everything since 2006. Her erotica and queer fiction have appeared in nearly 200 short story anthologies and published by two of the Big Five publishing house, but don’t let that fool you. Giselle is a writer who knows how to fail—consistently and thoroughly!

    In this collection of short musings from the erotic writers’ blog Oh Get a Grip, Giselle treats readers to a veritable smorgasbord of anecdotes about moving forward in the industry one fail at a time. From writing books no one wants to read to resisting tried-and-true marketing methods, Giselle has done everything wrong.

    Don't let the publishing industry get you down. Let’s all join hands and fail together!

    LanguageEnglish
    PublisherGiselle Renarde
    Release dateSep 12, 2017
    ISBN9781370609703
    How to Fail Miserably at Marketing
    Author

    Giselle Renarde

    Giselle Renarde is a queer Canadian, avid volunteer, and contributor to more than 100 short story anthologies, including Best Women's Erotica, Best Lesbian Erotica, Best Bondage Erotica, and Best Lesbian Romance. Ms Renarde has written dozens of juicy books, including Anonymous, Ondine, and Nanny State. Her book The Red Satin Collection won Best Transgender Romance in the 2012 Rainbow Awards. Giselle lives across from a park with two bilingual cats who sleep on her head.

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      Book preview

      How to Fail Miserably at Marketing - Giselle Renarde

      How to Fail Miserably at Marketing

      © 2017 by Giselle Renarde

      All rights reserved.

      No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.

      The essays in this collection were originally published on the authors’ blog Oh Get a Grip!

      Cover design © 2017 Giselle Renarde

      First Edition 2017

      How to Fail Miserably at

      Marketing

      Everything I’ve Done Wrong

      By Giselle Renarde

      Table of Contents

      What If It Doesn't Sell? What If It DOES?

      In 20 Years, You'll be an Overnight Success!

      Resistance

      I'm Tired of Writing Books That Don't Sell

      Passive Consent

      Learn from the Master

      Trust In Me

      I'm a Book Snob (or What I'm Not Reading)

      Take a long walk off a short career

      Garbage

      What If It Doesn't Sell? What If It DOES?

      Writing isn't my bit on the side. It's my full-time job. So I need to consistently earn enough money to pay my rent, buy food, cover the bills, all that. There's no safety net, here. It's just me tapping away at a computer, hoping readers will buy my words.

      I write a book and, before the first draft is even done, I'm asking, What if it doesn't sell? Because I know my work and I know the market, and those two things do not match up. Not even close. The vast majority of my books cater to a niche market. Even award-winning works like The Red Satin Collection and My Mistress' Thighs don't have a wide appeal. Only a slim segment of the market is going to shell out for erotic romance featuring transgender characters.

      Well, if I'm so concerned about selling more books and the books I

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