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    Getting Inside Google's Head Book
    Getting Inside Google's Head Book
    Getting Inside Google's Head Book
    Ebook117 pages1 hour

    Getting Inside Google's Head Book

    By Alastair R Agutter

    ()

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    About this ebook

    In my professional business life as a Computer Scientist, I was fortunate to be at the beginning of the World Wide Web's commercial story and journey. I fondly recall Google launching via their University Servers. So this book is from an old hand teaching structure and the fundamental elements required to be successful.


    It is every web site owners dream to have millions of visitors and customers!


    So how do you achieve this goal and know from the very outset you are on the right track and getting the correct advice!


    We all know today that we are all caught up in a very competitive global community. Yet at the same time we can see great success stories around us from many online endeavours and none more so than Google, as the World's Market Leader in Advertising.


    Many dream of great success online and often wish if only they could share in the Google phenomena of the countless $$$$$ billions made. So I ask you, have you ever really thought of how you can share in that Google Magic!


    This book has been written for every web site owner. It is not some in-depth 'Geeks Guide' to the World of Technology and coding.


    The book has been written covering the key elements of how you structure your web site and web pages, so your creation is optimized to function fast and efficiently on Search Engines (google, bing, ask, yahoo) and user browser (chrome, fire fox, explorer, opera, safari) rendering engines.


    By following the fundamental key golden rules in this book, you will find your web site traffic and customer sales growing, as your web site will soon become a friend to both Search and Browser rendering engines.


    Quotation: "Natural Law and Quantum Mechanics teaches us about the Universal Laws of creation and at the very heart of this miracle for all life is "refinement of design and efficiency"'. So I often ask myself, why is it that the human race often tries to over complicate, when the ultimate goal is always to seek simplistic perfection." ~ Alastair R Agutter 


    Based on detailed research, helping to improve performance of over 94% of all web sites world-wide. By following some key golden rules and simple jargon free steps in this book, webmasters will see far higher search engine ranking results on Google, Yahoo and Bing etc. Your web site will render 3 to 4 times faster for your new visitors. You will see a significant and noticeable increase of web users and customers to your web site, by as much as 45 to 60%, if not higher.


    Finally, remember Google's success began and continues today from the creation of a simple (natural law) search engine design!

    LanguageEnglish
    PublisherAlastair Agutter Digital Publications
    Release dateApr 7, 2014
    ISBN9781499194869
    Getting Inside Google's Head Book
    Author

    Alastair R Agutter

    Alastair R Agutter was born in Farnborough, Kent, England in 1958. He is a Best Selling Author of more than 30 specialist books. He is a Philosopher, Logistician, Theoretical Physicist, Writer, Publisher, Naturalist, Environmentalist, Computer Scientist, Creative Digital Artist and Proud Father of Five Children. His first specialist book was published in 1989 and writing on the South American Marine species the symphysodon that he managed to breed successfully in captivity after a great deal of heartache. In the book introduction over 25 years ago, he wrote about climate change concerns and with warnings. From the age of just 6 years, Alastair took up Gardening, being taught by his Grand Father, William Agutter. At 9 years of age, and as a young boy, Alastair also took up the hobby and past time of Tropical Fish Keeping, and became a very successful Aquarist , breeding countless species of cichlids and other tropical fish for over 46 plus years. Still today Alastair remains one of a select few in the world to breed Wild Discus (symphysodon) in captivity, and remains an authority on the subject ,and also as an accomplished author. As a writer of over 25 years today, Alastair never knew he would become a specialist books author. But then on reflection of his life's journey today, such a path does now make absolute sense!

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      Book preview

      Getting Inside Google's Head Book - Alastair R Agutter

      Preface

      It is every webmasters dream to attain more visitors (web traffic) and customers and so the question is, how can this be achieved?

      The World Wide Web today is vast since its creation and invention by ‘Sir Tim Berners-Lee’ whilst at CERN and yet it is still in a very infant stage of evolution.

      Evolution is a very pertinent word, for it can also mean efficiency, if we look at the grand scheme of the sciences relating to Sir Isaac Newton’s Natural Law, and the ever advancing discoveries and understanding surrounding Quantum Mechanics and Natural Branching.

      In the early part of 2013, I devoted my time again to seriously look at the efficiency of the World Wide Web, for as this weave of data expanding across borders was being accessed by many devices and users world-wide. Maths and science, directed my thoughts back again to earlier times many years ago, regarding the future of the web, and where I described it with concern as the Chaos Theory of the web!

      I also recalled and remembered Steve Jobs once describing the design of iPods with reference to navigation of the device, having to be effective in the way of efficiency and also robust, able to get from A to B by the simplest means. Taking a very logical engineering train of thought and approach!

      In the early part of last year of 2013, HTML 5.0 was also coming to the fore as the new framework for the World Wide Web and where I along with other developers and programmers, began to incorporate these new standards for web sites and web browser rendering software.

      Perhaps it was by pure coincidence, but I found when testing my new creations in HTML 5.0 there was a distinct time lag regarding the web sites efficiency in the way of loading through a browser rendering engine.

      So I embarked on a project to refine any web site creation to increase loading speed times and efficiency. After several months I had been able to create and design a service that was fast and efficient and passing all standards. One measurement in particular was reducing the bounce rate from over 40% to just 7%. In other words only loosing 70 visitors out of every 1,000 through connectivity, rather than over 400 in every 1,000!

      As a passionate advocate for the advancement of human evolution, I therefore looked beyond just the projects web site and considered the whole of the World Wide Web regarding efficiency and then had one of those eureka moments and decided it was not impossible to shrink the World Wide Web!

      This could be achieved as a global collaboration program with all webmasters seeking to modify and create efficient web sites and also the compression of data on servers and for transportation. Colleagues worked with me and as we expanded our research we found over 94% of all web sites world-wide failed fundamental efficiency standards. In other words over 94% of the World’s web sites can do better!

      So I mapped out an architecture of a new World Wide Web that I called The New Internet Super Highway and by following a set of key rules in web design development and server storage, at the same time embracing the new framework of HTML 5.0, the platform environment was significantly different and much faster and more efficient.

      Learn more: www.alastairagutter.com/

      From such research and events mentioned we come back to the beginning of this book, where I refer to efficiency as another word for evolution!

      I think today many of us have been wired to accept advancement in technology only comes from further complexity. So in other words it has to be more involved and difficult for it to be better, but that is a myth and I will explain why!

      Sir Isaac Newton’s Natural Law teaches us all life entities and events surrounds efficiency that we know today as Natural Branching created by Quantum Mechanics always seeking balance and at the same time evolving through refinement, seeking perfection in every form. In other worlds, to evolve and Refine is the covenant set down for all in the Universe.

      However we as a human race, appear to seek to defy these universal rules and laws by making our lives forever more complicated every day, and so to any rational thinking person our journey at this time is fundamentally flawed.

      So this book has been written to help and advance the web and its development, by applying the rules of natural law by ensuring the structure we create is efficient and refined.

      The book has also been written not to confuse, or is it written in geek. The key rules found within this book will create significant changes of opportunity for any webmaster and developer seeking greater presence on the World Wide Web and from that will come more web user visitors and customers.

      When I completed this book mapping out the need for efficiency and refinement, detailing the key elements within any web site and web page(s) structure, a month later ‘Google’ introduced to the World their new ‘Google Ratings Standards’ and the consistent features and measurements are in complete synchronization regarding the contents of this book.

      Sincere Best Wishes,

      Alastair R Agutter

      Author

      About the Author

      Today Alastair R Agutter is a full-time Author, after a 35 year Professional Career in Marketing and Communications, Product Engineering Development and Artificial Intelligence, namely the World Wide Web. 

      Alastair R Agutter became involved with the World Wide Web back in 1995, and soon became a founding Netscape DevEdge Member for the customization and development of the Netscape Browser Software Bundle Suites, for both UK Consumer users and Businesses.

      A Member of the Microsoft Partner Research Panel and also a member

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