We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
By Daniel Korschun and Grant Welker
4/5
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About this ebook
What if a company were so treasured and trusted that people literally took to the streets—by the thousands—to save it? That company is Market Basket, a popular New England supermarket chain.
With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive. What is it about Market Basket and its leader that provokes such ferocious loyalty? How does a company spread across three states maintain a culture that embraces everyone—from cashier to customer—as family? Can a company really become an industry leader by prioritizing stakeholders over shareholders?
After long-time CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far.
The national media and experts were stunned by the unprecedented defense of an executive.
All openly challenged the Market Basket board of directors to make things right. In the end:
- They were joined by loyal customers at protest rallies—leaving stores empty.
- Suppliers and vendors stopped deliveries—rendering shelves bare.
- Politicians were forced to take sides.
Set against a backdrop of bad blood and corporate greed, We Are Market Basket is a page-turner that chronicles the epic rise, fall, and redemption of this iconic and uniquely American company.
Note: There are links to media content within the text of this EBook which may not work on all reading devices.
Daniel Korschun
Daniel Korschun is Associate Professor of Marketing and a Fellow at Drexel University’s Center for Corporate Reputation Management. His research ap-pears in the Journal of Marketing, the Academy of Management Review, and other leading business journals.
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Reviews for We Are Market Basket
12 ratings3 reviews
- Rating: 4 out of 5 stars4/5We lived this story, and it's fun to look back on our Summer of Deprivation, when we could not make our daily or weekly visits to DeMoulas supermarkets. The book is co-written by a Lowell Sun reporter and a business writer, and published by the American Management Association. It's got gobs of information about the family background that caused the feud that caused the boycott - by associates, customers, and suppliers. It gets at the heart of the matter: that everyone hung together because they knew that our entire area would be devastated by the sale of the company by the greedy Artie S. And that fighting together against corporatism would be a great mitzvah. Good recounting of a true story.
- Rating: 4 out of 5 stars4/5We Are Market Basket is a valentine to a beloved and much admired CEO, Arthur T. DeMoulas, the workers in the stores, suppliers and customers of Market Basket, a family-owned supermarket chain based in New England. Arthur DeMoulas and his cousin ran the company and while there was decades of strife between them based on different visions and priorities for their business it came to a head in the summer of 2014 when the Arthur T was fired by the Market Basket board. Living in Boston, I had the opportunity witness the phenomenal organizing and, no small amount of courage, by the workers and the suppliers to the store. Threatened with job loss they never backed down. The fact that workers were backing a CEO against a powerful board of directors is a rarity (and may be never been seen) and this case has been studied, and continue to be studied by business schools everywhere (and probably lots of CEO's).The book is very readable. It captures the excitement and the fear felt by everyone involved and clearly illuminated the issues that brought about the strike and its ramifications. I knew how it ended before this book but at the time I turned on the TV every night to follow the story. This book brings vividly brings it all back, and once again, the workers at Market basket provide some measure of hope as we watch our family businesses close.My only real criticism of the book is that it is so one-sided that I think the author's should have been clear about this. They describe trying to talk to the board members and Arthur T's cousin however given that this is very recent history it might have been too soon to write a full accounting of the story. Also, the title shows where the author's hearts seem to lie which is absolutely fine if they state this in an upfront manner. Otherwise, a well-told story about a gem of a story.Thank you to NetGalley for allowing me to review this book for an honest opinion.
- Rating: 5 out of 5 stars5/5Very readable book on a New England institution, Market Basket. The win by the little people was stunning and so I enjoyed reading the story behind the story.