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The LinkedIn Manual for Rookies: Answering the Age-Old Question:
The LinkedIn Manual for Rookies: Answering the Age-Old Question:
The LinkedIn Manual for Rookies: Answering the Age-Old Question:
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The LinkedIn Manual for Rookies: Answering the Age-Old Question:

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THE LINKEDIN MANUAL FOR ROOKIES takes this multi-layered social platform and breaks it down into easily understood, bite-sized chunks so you can start using Linkedln to your business advantage. Those who master these basic features and go on to learn the advanced techniques of Social Selling and lead generation will see their businesses flourish with closer client relationships, filled sales pipelines, happy clients and an even happier bottom line.

REVIEWS FOR THE LINKEDIN MANUAL FOR ROOKIES:

"If you want to understand how to navigate around LinkedIn - she is your gal! [She gave] an excellent and concise understanding about how to create a powerful profile on LinkedIn - and how to get noticed." —Susie Kimball, Regional Sales Director, West at Michael Aram, Inc.

"Debbie expertly took me by the hand and led me through the maze of LinkedIn. She taught me the ins and outs of how it works, made personalized suggestions, and illustrated how LinkedIn can help me in my particular business." —Chana Wise, Librettist/Lyricist - Mary Marie, Bagels!, Tinseltown Christmas.

"With [Debbie’s] assistance, I was able to concentrate on my job search while at the same time having my LinkedIn profile greatly improved." —Renato Linhares, Software Engineer.

LanguageEnglish
Release dateApr 3, 2018
ISBN9781938015519
The LinkedIn Manual for Rookies: Answering the Age-Old Question:

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  • Rating: 4 out of 5 stars
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    indeed a very good book for starters. will recommend it as career coach

Book preview

The LinkedIn Manual for Rookies - Debbie McCormick

THE LINKEDIN MANUAL FOR ROOKIES

ANSWERING THAT AGE-OLD QUESTION:

Ok, I’m on LinkedIn . . .

Now What Do I Do?

DEBBIE MCCORMICK

Published by

Duswalt Press

280 N. Westlake Blvd

Westlake Village, CA 91362

Suite 110

www.duswaltpress.com

Copyright © 2016 by Debbie McCormick

All rights reserved. No part of this book may be reproduced or transmitted in any form or by in any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the written permission of the Publisher, except where permitted by law.

Author: McCormick, Debbie

Title: The LinkedIn Manual For Rookies

ISBN:

Paperback: 9781938015502

eBook: 9781938015519

Cover design by: Joe Potter Design

Interior design: Scribe Inc.

Photo credits: Val Westover

Disclaimer:

Neither Debbie McCormick nor Debbie McCormick Consulting are in any way associated with the LinkedIn Corporation.

Author’s URL: www.McCormickConsulting.biz

Contents

Foreword

Acknowledgments

Chapter 1: Why I Wrote This Book

Chapter 2: Do You Really Need a Paid Membership?

Chapter 3: Don’t Connect with Other Members . . . Yet

Chapter 4: Profile Photograph: Go Pro

Chapter 5: The Notify Your Network Setting

Chapter 6: Write All Sections Offline

Chapter 7: Who Is Your Ideal Client?

Chapter 8: Profile Headline: Keywords Are Vital

Chapter 9: Profile Summary: If Your Bio and Résumé Had a Child

Chapter 10: Work Experience

Chapter 11: The Remaining Sections

Chapter 12: Background Photo

Chapter 13: Profile Privacy Settings

Chapter 14: Posting Your Profile

Chapter 15: Fundamentals of Social Selling

Chapter 16: LinkedIn Etiquette

Chapter 17: Uploading Contacts

Chapter 18: Understanding Connections: Your Sphere of Influence

Chapter 19: Introductions and InMails

Chapter 20: Status Updates

Chapter 21: Recommendations

Chapter 22: Groups

Chapter 23: Search

Chapter 24: Long-Form Publishing

Chapter 25: Conclusion

Appendix: Character Limits

Foreword

by Maryann Ehmann

With a membership of more than four hundred million, LinkedIn is one of those social media platforms that can increase your business or your frustrations—and quite possibly both. But let’s face it, with too many frustrations, chances are you won’t give LinkedIn the attention it requires in order to make it the useful tool it’s designed to be.

Never fear! There is someone who can fix that for you so you can take full advantage of all this powerful platform has to offer.

Let me introduce you to Debbie McCormick, LinkedIn expert and writer. Debbie knows all too well the roadblocks, mishaps, and blunders so many have made on LinkedIn, as she has experienced them all herself. She understands how difficult it is to follow their simple directions, as well as implement best practices and strategies. Talk about hair pulling!

Not to be bested, Debbie grabbed the bull by the horns and made it her sole purpose in life to conquer this beast. After successfully doing so, it wasn’t long before the word got out, and Debbie began helping many business owners and professionals tame LinkedIn and find their Ideal Clients with ease.

As a friend and

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