The LinkedIn Manual for Rookies: Answering the Age-Old Question:
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About this ebook
THE LINKEDIN MANUAL FOR ROOKIES takes this multi-layered social platform and breaks it down into easily understood, bite-sized chunks so you can start using Linkedln to your business advantage. Those who master these basic features and go on to learn the advanced techniques of Social Selling and lead generation will see their businesses flourish with closer client relationships, filled sales pipelines, happy clients and an even happier bottom line.
REVIEWS FOR THE LINKEDIN MANUAL FOR ROOKIES:
"If you want to understand how to navigate around LinkedIn - she is your gal! [She gave] an excellent and concise understanding about how to create a powerful profile on LinkedIn - and how to get noticed." —Susie Kimball, Regional Sales Director, West at Michael Aram, Inc.
"Debbie expertly took me by the hand and led me through the maze of LinkedIn. She taught me the ins and outs of how it works, made personalized suggestions, and illustrated how LinkedIn can help me in my particular business." —Chana Wise, Librettist/Lyricist - Mary Marie, Bagels!, Tinseltown Christmas.
"With [Debbie’s] assistance, I was able to concentrate on my job search while at the same time having my LinkedIn profile greatly improved." —Renato Linhares, Software Engineer.
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Reviews for The LinkedIn Manual for Rookies
1 rating1 review
- Rating: 4 out of 5 stars4/5indeed a very good book for starters. will recommend it as career coach
Book preview
The LinkedIn Manual for Rookies - Debbie McCormick
THE LINKEDIN MANUAL FOR ROOKIES
ANSWERING THAT AGE-OLD QUESTION:
Ok, I’m on LinkedIn . . .
Now What Do I Do?
DEBBIE MCCORMICK
Published by
Duswalt Press
280 N. Westlake Blvd
Westlake Village, CA 91362
Suite 110
www.duswaltpress.com
Copyright © 2016 by Debbie McCormick
All rights reserved. No part of this book may be reproduced or transmitted in any form or by in any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the written permission of the Publisher, except where permitted by law.
Author: McCormick, Debbie
Title: The LinkedIn Manual For Rookies
ISBN:
Paperback: 9781938015502
eBook: 9781938015519
Cover design by: Joe Potter Design
Interior design: Scribe Inc.
Photo credits: Val Westover
Disclaimer:
Neither Debbie McCormick nor Debbie McCormick Consulting are in any way associated with the LinkedIn Corporation.
Author’s URL: www.McCormickConsulting.biz
Contents
Foreword
Acknowledgments
Chapter 1: Why I Wrote This Book
Chapter 2: Do You Really Need a Paid Membership?
Chapter 3: Don’t Connect with Other Members . . . Yet
Chapter 4: Profile Photograph: Go Pro
Chapter 5: The Notify Your Network
Setting
Chapter 6: Write All Sections Offline
Chapter 7: Who Is Your Ideal Client?
Chapter 8: Profile Headline: Keywords Are Vital
Chapter 9: Profile Summary: If Your Bio and Résumé Had a Child
Chapter 10: Work Experience
Chapter 11: The Remaining Sections
Chapter 12: Background Photo
Chapter 13: Profile Privacy Settings
Chapter 14: Posting Your Profile
Chapter 15: Fundamentals of Social Selling
Chapter 16: LinkedIn Etiquette
Chapter 17: Uploading Contacts
Chapter 18: Understanding Connections: Your Sphere of Influence
Chapter 19: Introductions and InMails
Chapter 20: Status Updates
Chapter 21: Recommendations
Chapter 22: Groups
Chapter 23: Search
Chapter 24: Long-Form Publishing
Chapter 25: Conclusion
Appendix: Character Limits
Foreword
by Maryann Ehmann
With a membership of more than four hundred million, LinkedIn is one of those social media platforms that can increase your business or your frustrations—and quite possibly both. But let’s face it, with too many frustrations, chances are you won’t give LinkedIn the attention it requires in order to make it the useful tool it’s designed to be.
Never fear! There is someone who can fix that for you so you can take full advantage of all this powerful platform has to offer.
Let me introduce you to Debbie McCormick, LinkedIn expert and writer. Debbie knows all too well the roadblocks, mishaps, and blunders so many have made on LinkedIn, as she has experienced them all herself. She understands how difficult it is to follow their simple
directions, as well as implement best practices and strategies. Talk about hair pulling!
Not to be bested, Debbie grabbed the bull by the horns and made it her sole purpose in life to conquer this beast. After successfully doing so, it wasn’t long before the word got out, and Debbie began helping many business owners and professionals tame LinkedIn and find their Ideal Clients with ease.
As a friend and