The Art of Starting Up
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About this ebook
"The critical, yet sometimes missed out on things in starting your venture!"
We all, at one point or the other, have fostered the idea of starting our own business. A lot of ideation, brainstorming, deliberation and preparation goes into it, and somewhere amidst all that hard work and excitement, the adrenaline rush is so high that we miss out on the supposedly common wisdom on how to go about the whole process. This book talks about those tiny nuggets, the common wisdom that is sometimes ignored, and sometimes even compromised upon.
Every year you see more and more entrepreneurs venturing out into the unknown, despite being fully aware that the journey is going to be arduous, tedious, extremely difficult, and full of unforeseen challenges. One of the prime reasons behind them doing so is the fact that despite all those hardships, the overall process is one of the most enjoyable, memorable, and yet enriching experiences you would be having in your professional life.
It accelerates your learning process, takes your career up a few notches in a really short period of time, and inculcates into you qualities that you never even knew you possessed, or could develop. But as with most of the new pathways, you would stumble multiple times during the course of the journey, and even find yourself unable to do things the way you think they should be done. Some of these setbacks you would be able to shrug off, some others would bring you down to your knees - albeit whether this 'being brought down to your knees' is temporary or permanent is something that will solely depend on you. This book makes an attempt to tell you of a number of scenarios you would be facing during the course of your startup, and make a recommendation on how to proceed for most of the scenarios, if not all.
And if you are on the fence over the decision on whether to go for this book or not, let me ask you a few questions:
1. Would you not prefer to be aware of some of the challenges that lie ahead of you? And if possible, know how to get past them once they do pose you in due course?
2. What if you had some idea as to the bottlenecks you can face, the reasons why you would be possibly facing them, and how could you possibly avoid them (or at least get out of the jam)?
3. There would be a lot of times when you would be posed with a question in the early stages of your startup, and the answer though right in front of you, wouldn't just feel right. Does it not make sense to see what are the supporting arguments behind each option at such junctures and then make an informed decision?
This book does exactly all that; it makes an attempt to touch-base on all points that goes on in your mind - be it as a startup founder, or as someone who is just contemplating to start on his own. Things that go on in your mind, things that you try talking to your friends and colleagues about - this book does that for you. It would act as that friend and converse with you on those very lines.
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The Art of Starting Up - Abhishek ANAND
The Art
Of
Starting Up
in 50 pages or less
How to go about starting
your next venture
Abhishek ANAND
To my grandpas,
One taught me humility and nobility
&
The other made me realize that anything you consider worth having is worth the struggle
Few Words
We all have certain segments of our life that we are too fond of – segments that bring out some of the happiest memories you have, some of the most satisfying things you have done and so on. And these segments exist not just in your personal life, but in your professional one as well. The best phases of my professional life have been ones when I have worked on or was making some headway while working on my own startup. It was grueling to the very core of it – make no mistake about it; it still pretty much is, and in many ways it was more tiring than the most intensive workout regimen I have ever followed. But, and I can’t emphasize enough on the importance of this but – it has always been worth it, no matter how seemingly small the task may have been – even if it was nothing more than just a brainstorming session on a potential business, trying to find the flaws in it, reasons why it wouldn’t or couldn’t work, and how to mitigate those challenges.
It is something I have always found my peace in, it is something that I find stimulating at the very least, and enriching as far as your understanding of how things work goes. But the first time I took that leap, the whole pathway was riddled with challenges to which most of the times there appeared no solution whatsoever – there were a lot of mistakes I made every single day, let alone in weeks or months, and then as I challenged myself into rectifying those mistakes and gradually worked past them, I started to make few of them with time. And that is the best you can hope for – that you keep on reducing the rate at which you make mistakes, because you will continue to make those mistakes – not just new ones, sometimes ones similar or exactly the same as you have made in past as well. So while I may still make a lot of mistakes, my only focus is on making less and less of them with every passing day, and to try that every single mistake I learn from, helps me avoid possibly a couple of altogether different mistakes that I could have made had I not gained that particular bit of knowledge and learning. The pages that are going to follow this section (which can essentially be construed as an introduction to the book) are nothing but a compilation of things I have learnt from. Ones that were mundane most of the times, yet crucial enough for me to realize that had I known these earlier, or at least followed them religiously and consciously, might have helped me in making much fewer mistakes I kept on making in those ‘crucial’ early stages of my startup journey.
For the lack of a better way of describing it, let me put it this way – these are the very guidelines I try to live by. I couldn’t have put it across in words simpler than that.
It isn’t supposed to be a ready reckoner guide in trying to teach you the ropes of how to start your next firm, nor is it supposed to be focused on starting a company in any particular domain or segment. This book is comprised of trivialities and common wisdom that is common to almost every single business under the sun, irrespective of the fact whether the business is old or new, whether it is an online business or one that requires a substantial physical presence, whether the term used to describe the business by business pundits is B2B or B2C – this book in the very essence of it, talks about every single one of them. What you would be reading in the following pages may very well be some of the things that you yourself have realized at one point or the other – maybe you took a note of it or maybe you just ignored them; but you surely would have realized some of them, if not all, at one point or other. Here in this book, I just want to emphasize with some reasoning as to why the realizations you had made more sense than the counter arguments that would have inevitably cropped up in your head almost instantaneously.
And if you are someone who is yet to embark on that wonderful path called ‘the entrepreneurial journey’, these are the things that you would soon realize for yourself. All I am trying to do here is to aid you in realizing some of those things sooner than later. After all, one who learns from the mistakes of others is wiser than most. So why would you want to make the same mistakes when you can simply learn from mine and avoid them altogether!
There was no particular reason behind writing this book, nor any intent; it just happened one day. As social animals, we tend to ‘socialize’ with people having similar tastes as ours, and if you are one with an entrepreneurial mindset, you will automatically come across people around you who are either already living the game, or are planning to do something on those lines in near/far future. So, many social conversations in such cases, at one point or the other, tend to brush across the subject of entrepreneurship and startups; and at times it could get frustrating for some of the people around, but hey, you can’t blame a man if he can’t help it! And as it happens in most of the discussions, a lot of ‘wisdom’ will flow around from