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    Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
    Unavailable
    Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
    Unavailable
    Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
    Ebook209 pages2 hours

    Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

    By Scott Lerman

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

    This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

    Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
    LanguageEnglish
    PublisherSimon & Schuster
    Release dateMay 29, 2018
    ISBN9781440331510
    Unavailable
    Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
    Author

    Scott Lerman

    An Adams Media author.

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