Găsiți următoarea book favorită

Deveniți un membru astăzi și citiți gratuit pentru 30 zileÎncepeți perioada gratuită de 30 zile
Essential Sales and Marketing KPIs

Acțiuni carte

Începeți să citiți

Informații despre carte

Essential Sales and Marketing KPIs

Până la Bernie Smith

Lungime: 185 pagini1 oră

Descriere

If you are looking for a clearly defined and explained set of sales and marketing KPIs, this is the guide for you. Each KPI entry includes a full description, worked example, formula and typical data sources. Many of the definitions for more complex KPIs also include advice for dealing with common problems and mistakes. The KPIs included are part of the ROKS ExpressTM KPI selection approach, so are designed to integrate perfectly with other KPIs from the series ('Essential KPIs' books, or 'Getting Started with KPIs’ - the full manual for the ROKS ExpressTM approach). The KPIs in this book have been developed by Bernie Smith, founder of Made to Measure KPIs. Bernie has over twenty years experience helping companies grow and succeed through the effective use of performance measurement and practical improvement techniques. His hands-on experience spans aerospace, banking, manufacturing, defence, e-commerce and healthcare. Prominent clients include HSBC, Airbus, Barclays and UBS.

Citiți mai multe