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    Business Plans Handbook: Pet Sitting, Daycare & Boarding
    Business Plans Handbook: Pet Sitting, Daycare & Boarding
    Business Plans Handbook: Pet Sitting, Daycare & Boarding
    Ebook814 pages5 hours

    Business Plans Handbook: Pet Sitting, Daycare & Boarding

    By Gale and Cengage

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    About this ebook

    Business Plans Handbooks are collections of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, this Handbook presents sample plans taken from businesses in the Pet Care industry -- only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and, financial specifics.
    LanguageEnglish
    PublisherCengage Learning - Gale
    Release dateNov 3, 2013
    ISBN9781535820264
    Business Plans Handbook: Pet Sitting, Daycare & Boarding

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      Book preview

      Business Plans Handbook - Gale

      Business Plans Handbook

      Business Plans Handbook, A Compilation of Business Plans Developed by Individuals Throughout North America

      ISBN-13: 9781410365323

      © 2017 Gale, Cengage Learning

      While every effort has been made to ensure the reliability of the information presented in this publication, Gale, a part of Cengage Learning, does not guarantee the accuracy of the data contained herein. Gale accepts no payment for listing; and inclusion in the publication of any organization, agency, institution, publication, service, or individual does not imply endorsement of the editors or publisher. Errors brought to the attention of the publisher and verified to the satisfaction of the publisher will be corrected in future editions.

      ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced or distributed in any form or by any means, except as permitted by U.S. copyright law, without the prior written permission of the copyright owner.

      This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information.

      For product information and technology assistance, contact us at Gale Customer Support, 1-800-877-4253.

      For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions.

      Further permissions questions can be emailed to permissionrequest@cengage.com

      Gale, a part of Cengage Learning

      27500 Drake Rd.

      Farmington Hills, MI 48331-3535

      Printed in the United States of America

      1 2 3 4 5 6 7 20 19 18 17 16

      Contents

      Highlights

      Introduction

      Business Plans

      Pet Care People

      Pet Watchers Inc.

      Doggie PlayCare

      The Pet Palace, LLC

      Best Friend Kennel

      Appendixes

      Appendix A

      Business Plan Template

      Appendix B

      Associations

      Consultants

      SBA Regional Offices

      Small Business Development Centers

      Service Corps of Retired Executives Offices

      Venture Capital & Financing Companies

      Appendix C

      Glossary of Small Business Terms

      Highlights

      Business Plans Handbook (BPH) is a collection of business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure, and compose their own business plans, this volume presents sample plans for the following businesses:

      Pet Care People

      Pet Watchers Inc.

      Doggie PlayCare

      The Pet Palace, LLC

      Best Friend Kennel

      Features and Benefits

      This volume offers many features not provided by other business planning references including:

      Business plans that represent an attempt at clarifying (for themselves and others) the reasons that the business should exist or expand and why a lender should fund the enterprise.

      Extensive financial documentation required to solicit funding from small business lenders. You will find examples of Cash Flows, Balance Sheets, Income Projections, and other financial information included with the textual portions of the business plans.

      A directory section that includes listings for venture capital and finance companies, which specialize in funding start-up and second-stage small business ventures, and a comprehensive listing of Service Corps of Retired Executives (SCORE) offices. In addition, the Appendix also contains updated listings of all Small Business Development Centers (SBDCs); associations of interest to entrepreneurs; Small Business Administration (SBA) Regional Offices; and consultants specializing in small business planning and advice. It is strongly advised that you consult supporting organizations while planning your business, as they can provide a wealth of useful information.

      A Small Business Term Glossary to help you decipher the sometimes confusing terminology used by lenders and others in the financial and small business communities.

      A Business Plan Template which serves as a model to help you construct your own business plan. This generic outline lists all the essential elements of a complete business plan and their components, including the Summary, Business History and Industry Outlook, Market Examination, Competition, Marketing, Administration and Management, Financial Information, and other key sections. Use this guide as a starting point for compiling your plan.

      Introduction

      Perhaps the most important aspect of business planning is simply doing it. More and more business owners are beginning to compile business plans even if they don't need a bank loan. Others discover the value of planning when they must provide a business plan for the bank. The sheer act of putting thoughts on paper seems to clarify priorities and provide focus. Sometimes business owners completely change strategies when compiling their plan, deciding on a different product mix or advertising scheme after finding that their assumptions were incorrect. This kind of healthy thinking and re-thinking via business planning is becoming the norm. The editors of Business Plans Handbook (BPH) sincerely hope that this publication is a helpful tool in the successful completion of your business plan, no matter what the reason for creating it.

      New Business Opportunities

      This publication offers business plans created by real people. BPH provides actual business plans written by entrepreneurs engaged in creative endeavors within the same industry. The business and personal names and addresses and general locations have been changed to protect the privacy of the plan authors.

      Comprehensive financial documentation has become increasingly important as today's entrepreneurs compete for the finite resources of business lenders. Our plans illustrate the financial data generally required of loan applicants, including Income Statements, Financial Projections, Cash Flows, and Balance Sheets.

      Enhanced Appendixes

      In an effort to provide the most relevant and valuable information for our readers, we have updated the coverage of small business resources. For instance, you will find a directory section, which includes listings of all of the Service Corps of Retired Executives (SCORE) offices; Small Business Development Centers (SBDCs); Small Business Administration Regional Offices; venture capital and finance companies, which specialize in funding start-up and second-stage small business enterprises; associations of interest to entrepreneurs; and consultants, specializing in small business advice and planning. In addition, you will find a comprehensive glossary of business terms to help the small business planner navigate the sometimes confusing language of entrepreneurship. For your reference, we have also reprinted a business plan template used by small business counselors, which provides a comprehensive overview of the essential components of a business plan.

      Comments Welcome

      Your comments on Business Plans Handbook are appreciated. Please direct all correspondence, suggestions for future volumes of BPH, and other recommendations to the following:

      Project Editor

      Business Plans Handbook

      Gale, a part of Cengage Learning

      27500 Drake Rd.

      Farmington Hills, MI 48331-3535

      Phone: (248)699-4253

      Toll-Free: 800-877-GALE

      www.gale.com

      Pet Care People

      31 First St.

      Lampasas, Texas 76550

      Gerald Rekve

      Pet Care People is a company that will provide pets with companionship and exercise within their home environment.

      EXECUTIVE SUMMARY

      Thema Ritter is a lover of pets. She has extensive experience in both the retail and therapeutic aspects of pet care, having worked in pet stores and veterinarian's offices as a veterinarian technician. For many years she thought about the possibility of starting her own business that catered to pets. One day, after reading an article on pet services, Thema saw her opportunity to run a business that accommodates pets and that will provide enough income for her to support herself.

      Based in Lampasas, Texas, Thema will operate Pet Care People. This will not be a traditional pet hotel; instead, all the care for the clients' animals will take place at the clients' homes. The main reason for this is to ease the stress that is caused to the family pet when they are taken to unknown and unfamiliar surroundings. With our service, the pet will be in its natural surroundings and be able to remain stress-free. Lack of companionship and exercise for long periods of time can also cause stress to family pets; personal care and attention from a loving companion during their owner's absence can also ease their anxiety and helps ensure a happy, healthy pet.

      Mission

      Our mission is to provide all of our pets with companionship and exercise in a stress-free environment, while at the same time earning a decent living for ourselves.

      MARKET ANALYSIS

      Our market will be Lampasas, Texas and the surrounding community. While this is a small city, it does have a large pet population that we are confident will sustain the products and services we offer.

      Customers

      Customer Demographics

      Our clients are mainly between ages 24 and 55 and work on a full-time basis.

      Clients also include people who are going on holidays for the weekend or for more extended vacations.

      The income levels of our clients range from $40,000 to $300,000 per year. We do get clients outside of these income levels, but they are relatively few in numbers.

      Growth Analysis

      At this moment we have seen a rise in people who have pets and who no longer want to take them to pet hotels because the of the stress the pets get from being removed from their homes and being left in these unfamiliar places. Increased risk of disease transmission at traditional pet hotels is another factor that discourages people from using their services. Even though all pets need to get the shots before attending to these pet hotels, there are always a small percentage of pets that get very ill and end up costing the owner a lot of money in subsequent veterinarian bills. In some cases, the illness can be fatal.

      The unique services we provide address the need for family pets to get the exercise and companionship they need while also doing so in a safe, familiar and stress-free way. We are the only provider that offers these services, and thus our opportunity for success and continued growth is great.

      Although there are no signs of any competitors at this time, we want to start operating as soon as possible to ensure we gain the advantage of being the only service of our kind available.

      SERVICES

      We are not a pet hotel. We are a pet walking and pet care service company, providing service to the market of Lampasas, Texas and the surrounding community. Traditionally, pet care service has been restricted to care of family cats and dogs. We will offer services to these pets, but will also care for other types of pets as well. A list of pets for which care can be provided includes:

      Dogs

      Cats

      Hamsters

      Gerbils

      Guinea pigs

      Rats

      Rabbits

      Fish

      Turtles

      Hermit crabs

      Lizards

      Ferrets

      Chinchillas

      Birds

      Snakes

      Frogs

      Basic Services

      We will take care of your pet on a daily, weekly or monthly basis

      Each home visit will last a minimum of 45 minutes

      If desired, we can make multiple visits to your home per day

      Pet care will happen in your home, eliminating your transportation time and reducing stress on your pet

      While at your home, we may offer additional services as requested including watering plants, checking security, etc.

      Other requests for our services can be handled on an as-needed basis

      Pricing

      We charge based on what services we are providing. All prices listed below are for pets within one household with the same owner.

      Pet companionship and exercise for one pet, once per day—$20

      Pet companionship and exercise for two pets, once per day—$35

      Pet companionship and exercise for three pets, once per day—$50

      Pet companionship and exercise for four pets, once per day—$60

      Pet companionship and exercise for one pet, twice per day—$30

      Pet companionship and exercise for two pets, twice per day—$45

      Pet companionship and exercise for three pets, twice per day—$60

      Pet companionship and exercise for four pets, twice per day—$70

      Additional pet-related services include:

      Taking your pet to the veterinarian-$60 plus mileage

      Taking your pet anywhere that requires the use of our vehicle—$60 plus mileage

      Grooming—fee varies based on pet

      Drop-in service where we quickly check up on your pets—fee varies based on travel time and number of pets

      Status reports on your pet's health and well-being when we are with them, either via phone or text messages—fee to be determined

      We can also attend to other tasks in your home while spending time with your animals. Additional services while in your home include:

      Watering plants—$10

      Watering the lawn—$15

      Open/close blinds or curtains—$10

      Turn lights on or off—$5

      Mowing the lawn—fee varies based on size of lawn

      Bringing in the mail, newspapers, and signing for packages—$10

      Pet waste removal—fee varies based on pet

      FINANCIAL ANALYSIS

      Start-Up Expenses

      Monthly Expenses

      OPERATIONS

      Equipment

      We will lease a 2007 Dodge Commercial Window Van because of the room it offers as well as its safety record. We will also hire a local carpenter to install cages in the van to keep pets safe during transportation.

      Hours of Operation

      We will be open 7 days a week, from 10AM to 10PM. We will be available for additional fees for major holidays like Thanksgiving and Christmas.

      Pet Watchers Inc.

      29 Pine St., #4

      Montgomery Ridge, MN 55489

      Paul Greenland

      Pet Watchers is a pet sitting business. Instead of pet owners bringing their animals to a kennel or boarding facility while they are away, we provide a variety of in-home services that allow their pets to stay in a safe, familiar environment.

      EXECUTIVE SUMMARY

      Business Overview

      Just as there are many benefits associated with pet ownership, there also are many responsibilities. Irregular work schedules, business trips, and vacations can present challenges for pet owners who must balance such demands with the needs of their pets.

      Pet Watchers is a pet sitting business. Instead of pet owners bringing their animals to a kennel or boarding facility while they are away, we provide a variety of in-home services that allow their pets to stay in a safe, familiar environment. Our services include everything from periodic daily visits to overnight stays. In addition to feeding and walking pets, we administer medications and take pets to grooming or veterinarian appointments. We also offer concurrent home sitting services for our clients, such as bringing in mail, turning on and off lights, and watering plants.

      Pet Watchers is a new business established by Brian and Anita Phillips. After retiring from a 20-year law-enforcement career that included service as a K-9 officer, Brian began searching for a new opportunity that would allow him to continue interacting with the public. A part-time veterinary technician, Anita had been thinking about establishing her own business for several years. After many conversations and a great deal of research, the Phillips decided that pet sitting would not only satisfy their interests and needs, it also would leverage their existing skills.

      MARKET ANALYSIS

      According to the American Pet Products Association's 2009-2010 National Pet Owners Survey, an estimated 45.6 million U.S. households owned dogs. In all, Americans owned 77.5 million dogs. Pet industry expenditures, which totaled $43.2 million in 2008, reached $45.5 million in 2009, and were expected to total $47.7 million in 2010.

      According to data from Elliot Greenfield Research Inc., the community of Montgomery Ridge included approximately 3,649 households in 2009. Using formulas from the 2007 U.S. Pet Ownership & Demographics Sourcebook, the community includes an estimated 2,095 pet-owning households. More specifically, this total includes 1,357 dog-owning households; 1,182 cat-owning households; and 142 bird-owning households. Based upon population projections, these figures are expected to remain relatively flat through 2014, when the community will consist of 3,792 households (a 3.7%increase from 2009).

      Montgomery Ridge is an excellent market for pet sitting services. In 2009 the average household income was $155,646. This is expected to increase 11.7 percent by 2014, reaching $173,931. In 2009 an estimated 19 percent of households had incomes between $100,000 and $149,999. The largest category consisted of households with incomes of more than $150,000 (37.1%).

      In addition to targeting working professionals, Pet Watchers also will focus on promoting its services to several other key segments which, according to the industry association Pet Sitters International, represent the greatest demand for pet sitting services. These include:

      Couples without children

      Couples with children

      Single Females

      The majority of residents in Montgomery Ridge are professional/white-collar workers (85.4%) who lead busy lives. Oftentimes, these individuals work long hours and have commitments that keep them away from home during the evening. They also travel frequently for business purposes.

      INDUSTRY ANALYSIS

      For 16 years, the pet sitting industry has

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