Explosive Pr

Ebook

Explosive Pr

Ebook

The Little Red Book of PR Wisdom: Your Essential Guide to Understanding the Media ... and How to Use It

Ebook

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

Ebook

Adscam: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy

Ebook

The Revolution Will Be Improvised: Critical Conversations On Our Changing World

Ebook

Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising

Ebook

Marketing 101 - From Zero to Hero

Ebook

Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business

Ebook

The Media Mind Manipulation Manual: What Journalists Must Know to Keep Their Sheeple under Control.

Ebook

Lie Detecting 101: A Comprehensive Course in Spotting Lies and Detecting Deceit

Ebook

The Illusion of Invincibility: The Rise and Fall of Organizations Inspired by the Incas of Peru (Organizational Behavior, for Fans of Atomic Habits)

Ebook

The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball

Ebook

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Ebook

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Ebook

Pow! Right Between the Eyes: Profiting from the Power of Surprise

Ebook

Artificial Intelligence: An Essential Beginner’s Guide to AI, Machine Learning, Robotics, The Internet of Things, Neural Networks, Deep Learning, Reinforcement Learning, and Our Future

Ebook

Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era

Ebook

The Paradox Planet: Creating Brand Experiences for the Age of I

Ebook

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Ebook

Liespotting: Proven Techniques to Detect Deception

Ebook

Rapid Story Development #2: Bust the Top Ten Creative Writing Myths to Become a Better Writer: Rapid Story Development, #2

Ebook

Dirt Ordinary

Ebook

The Most Dangerous Trade: How Short Sellers Uncover Fraud, Keep Markets Honest, and Make and Lose Billions

Ebook

Selling - The Most Dangerous Game: How To Be The #1 Sales Rep And Not Get Fired

Ebook

Business Is Dead: Resurrecting Entrepreneurship Through the Fan-Focused Venture

Ebook

How to Become a Human Bullshit Detector: Learn to Spot Fake News, Fake People, and Absolute Lies

Ebook

Storytelling on Steroids: 10 stories that hijacked the cultural conversation

Ebook

Summary and Analysis of Originals: How Non-Conformists Move the World: Based on the Book by Adam Grant

Ebook

Secret Formulas of the Wizard of Ads

Ebook

Death of The Copier

Ebook

Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly

Ebook

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition

Ebook

Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership

Ebook

Nickel and Dimed: On (Not) Getting By in America

Ebook

The Richest Man in Babylon: The most inspiring book on wealth ever written

Ebook

Powerful Phrases for Dealing with Difficult People: Over 325 Ready-to-Use Words and Phrases for Working with Challenging Personalities

Ebook

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Ebook

Summary of J.L. Collins's The Simple Path to Wealth

Ebook

Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice

Ebook

Leadership and Self-Deception: Getting out of the Box

Ebook

Who Moved My Cheese: An A-Mazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson | Key Takeaways, Analysis & Review

Ebook

Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

Ebook

Set for Life: An All-Out Approach to Early Financial Freedom

Ebook

Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust

Ebook

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Ebook

Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct

Ebook

Lying

Ebook

Your Next Five Moves: Master the Art of Business Strategy

Ebook

Limited Liability Companies For Dummies

Ebook

Capitalism and Freedom

Ebook

Summary of Limitless: by Jim Kwik - Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life - A Comprehensive Summary

Ebook

Mind Mapping: Improve Memory, Learning, Concentration, Organization, Creativity, and Time Management: Mind Hack, #5

Ebook

The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition

Ebook

The Catalyst: How to Change Anyone's Mind

Ebook

High Conflict: Why We Get Trapped and How We Get Out

Ebook

The Book on Rental Property Investing: How to Create Wealth With Intelligent Buy and Hold Real Estate Investing

Ebook

Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition

Ebook

The Book on Investing In Real Estate with No (and Low) Money Down: Creative Strategies for Investing in Real Estate Using Other People's Money

Ebook

The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing

Ebook

Robert's Rules Of Order

Podcast episode

Who Has Time for Shopping?

Podcast episode

109 Want To Do Legendary Marketing? Do The Opposite: In this episode of Lochhead on Marketing, let’s talk about how to stand out. In many ways, if you want to do legendary marketing, you need to do what the opposite of what most people do. Doing the Opposite

Podcast episode

087 Marketing is what you do when you have a shitty product, right?: “Marketing is what you do when you have a shitty product.” Says an ex-CEO/Software Engineer who found himself wrapping his company around the lamppost, with his entire executive team leaving, and his investors getting f*cked up.

Podcast episode

049 Do A Marketing Stunt | Marketing PodStorm #11: https://youtu.be/tiY3tLnVud0 In this episode, let's talk about the power of a well-timed stunt to gain attention, rise above the noise, and drive revenue. This is how we get our creative juices flowing. Do something that is maybe a little provocativ...

Podcast episode

#88: How 3 Social Media Storytellers Use Video, Visuals, and Vitality in Story Marketing: Ian Cleary of RazorSocial, Peg Fitzpatrick, author of The Art of Social Media, and Brian Fanzo of iSocialFanz and cohost of the SmackTalk podcast join us this week from the halls of Social Media Marketing World 2016.

Podcast episode

Think And Grow Rich? The Truth About Napoleon Hill, America's First Thought Leader In The Age of the Personal Brand: I hear it all the time: "How do I build a business without being sleazy about it?" I spent many years creating content that spoke to this question in my show, , where I tried to help people find "easy" swaps for the unethical practices that had become...

Podcast episode

SPOS #327 - Bob Hoffman Is The Ad Contrarian: Welcome to . When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was 's . I came...

Podcast episode

052 Questions and Cocktails: FB Live Q & A (Part 4) | Marketing PodStorm 14: During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our first and second one last week. We’re going to share with you our fourth part of the Q&A session in this episode. Today,

Podcast episode

Our Era of Scams & Hype: From the Fyre Festival to Trump's Career to NFTs

Podcast episode

Episode #58, "Gathering Intelligence Before SHTF."

Podcast episode

Anomaly

Podcast episode

How to 10x Your Courage with Merel Kriegsman

Podcast episode

064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26: In this episode, Christopher Lochhead shares a secret hack to become a #1 author and podcaster in 13 minutes or less. Basically, the secret hack is to hire a 16-year-old Tiktoker and let her create funny content for you.

Podcast episode

106 What makes a story memorable (and maybe viral) instead of forgettable (and maybe embarrassing)?: What makes a story grab your audience’s attention? With all the stories going around, it’s hard to make a story stand out. Just opening my email today, I got a handful of stories about people who took a cruise, went gardening, took the kids to the...

Podcast episode

400th Episode + Eric Yaverbaum on Authenticity: This week's interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I'm joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies.

Podcast episode

Tomorrow Has Come.

Podcast episode

Why A.I. Might Not Take Your Job or Supercharge the Economy: Typically when we put out a call for audience questions, there’s no single topic that dominates. This time was different. The questions we received were overwhelmingly focused on artificial intelligence: Do A.I. systems pose an existential threat to humanity? Will robots take our jobs? How could these machines potentially make our lives — and the lives of our children — better? So I asked the show’s senior editor, Roge Karma, to join me to talk through them. We also discuss my mixed feelings about the calls to “pause” A.I. development, why I’m less worried about rogue A.I. systems than the incentives of the companies and countries developing A.I., the need for a “public vision” for A.I. development, whether A.I. companions can help address widespread loneliness, why I’m skeptical that A.I. advances will lead to skyrocketing economic productivity, the possibility that A.I. advances will lead to a post-work utopia, why I think

Podcast episode

Sales Success is Paid For In Advance With Prospecting:  “God, when I cross the truth, give me the awareness to receive it the consciousness to recognize it the presence to personalize it the patience to preserve it and the courage to live it.” ― Matthew McConaughey, Greenlights

Podcast episode

065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27: During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We are now on our last week for PodStorm Q&A and we hope to hear from you if you want us to do more live Q&As! Today,

Podcast episode

059 Questions and Cocktails: FB Live Q & A (Part 6) | Marketing PodStorm 21: During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. This is the sixth part of the series. Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us to answer some questions about...

Podcast episode

019 Power of a Point of View: Play Bigger Unplugged: Christopher Lochhead shares an excerpt today from his first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets about the importance and the power of a point of view. He shares to us why legendary marketers opt to sell ...

Podcast episode

‘The Writer’s Brain’ on Impostor Syndrome: Part Two:   In Part Two of this special edition of the show we call “The Writer’s Brain,” a guest series with neuroscientist Michael Grybko, we dig into a phenomenon known as “impostor syndrome,” an experience many writers struggle with. The...

Podcast episode

Random Entry

Podcast episode

Think Like a Brand #2 - Sometimes Do The Counter-Intuitive Thing: In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first principle - sometimes do the counter-intuitive thing

Podcast episode

Applying a Punk Rock Attitude to Your Brand with Jeremy Dale: “Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what...

Podcast episode

Neuromarketing with Matt Johnson & Prince Ghuman: “I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company...

Podcast episode

SYSK Choice: John Cleese’s Guide to Creativity & The Role Chance Plays in Your Life

Podcast episode

How to Better Deal with People & The Power of Profanity

Podcast episode

The ‘Subprime Attention Crisis’ at the Heart of the Internet: For most of us, seeing an advertisement pop up while we’re scrolling on Instagram or reading an article or watching a video is the most banal experience possible. But in the background of those experiences is a $500 billion marketplace where our attention is being bought, packaged and sold at split-second speeds virtually every minute of every day. Online advertising is the economic engine of the internet, and that engine is fueled by our attention. Tim Hwang is the former global public policy lead for A.I. and machine learning at Google and the author of the book “Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet.” Hwang’s central argument is that everything about the internet — from the emphasis data collection to the use of the “like” button to the fact that services like Google Search and Facebook are free — flows from its core business model. But that business model is also in crisi

Podcast episode

039 This Recession Will Not Stand, Man | Marketing PodStorm Episode 1: https://youtu.be/2AGtzxRtxWM Welcome to Lochhead on Marketing, where we are trying the first world's Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going ...