Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    FROM INVISIBLE TO ICON: How to Become an Expert in Your Industry
    Unavailable
    FROM INVISIBLE TO ICON: How to Become an Expert in Your Industry
    Unavailable
    FROM INVISIBLE TO ICON: How to Become an Expert in Your Industry
    Ebook167 pages2 hours

    FROM INVISIBLE TO ICON: How to Become an Expert in Your Industry

    By John Fareed and Sean Hunter

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    If you’re in business for yourself, From Invisible To Icon is for you. That’s right – accountants, attorneys, creatives, doctors, financial planners, insurance salesmen, landscapers, real estate agents, and plumbers. And that goes for you corporate types as well. I’m sure you’ve figured out by now you’re really working for yourself.
    If you market your services, you need this book. These techniques are perfect for any small business owner or professional. It’s about going places. It’s about positioning yourself as an expert in whatever you do, and what it can mean for your brand.
    We all know that personal branding has become the secret weapon of today’s business sphere. Just as the nature of business has been altered forever by the forces of branding, achieving success as an individual has also changed. And just as many businesses fail to adapt and deploy effective brand strategies, most individuals also fail to get it right.
    Don’t let yourself be one of them. Read From Invisible To Icon and create a personal brand that allows you to maximize your ability to work at the top of your industry, gives you access to the right opportunities and brings clients to you.
    If you position yourself as an expert, there’s no limit to what you can do. It’s that simple
    LanguageEnglish
    PublisherAuthorHouse
    Release dateApr 23, 2013
    ISBN9781481731232
    Unavailable
    FROM INVISIBLE TO ICON: How to Become an Expert in Your Industry
    Author

    John Fareed

    John Fareed is Principal of John Fareed Hospitality Consulting LLC, based in Orlando, Florida. He is an internationally recognized authority in the field of hospitality marketing, and has spoken on the topic at industry events in Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, and across the US, Canada and Caribbean. Fareed has appeared as an expert on national television programs including ABC News, CNN and Fox News Network, in publications such as the New York Times, USA Today, and the Wall Street Journal, and has had articles published in numerous trade journals. He holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology's School of Hospitality Management and Tourism in Dublin, Ireland, as well as professional designations from the prestigious International Society of Hospitality Consultants (ISHC) and the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing”, and he currently serves on the Board of Directors for ISHC and the Board of Trustees for HSMAI’s International Foundation. Fareed is a frequent lecturer at some of the world’s best hotel schools including the Institut de Management Hôtelier International at the École Supérieure des Sciences Economíques et Commerciales, one of Europe's preeminent business schools, in Paris, France. Before his career in hospitality marketing, Fareed spent fifteen years as a professional magician performing on cruise ships, in casinos and at private clubs such as the famed Magic Castle in Hollywood, California. He also served six years in the US Marine Corps Reserve, from 1981 until he was honorably discharged in 1986.

    Related to FROM INVISIBLE TO ICON

    Related ebooks

    Careers For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      A Burst of Branding

      Apr 1, 2014

      A Burst of Branding
      2 min read

    • Article

      Beating The Business Misfit Blues

      Oct 20, 2021

      Beating The Business Misfit Blues
      1 min read

    • Article

      Facebook Is Testing Ways To Compensate Video Creators So It Can Cut Into YouTube's Dominance

      Mar 19, 2018

      If you're a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the co

      2 min read

    • Article

      Strengthening Your Sales Management

      Jun 30, 2021

      1. Providing clarity and support • Is your team prepared for ongoing volatility and uncertainty in the months ahead?• Are your Managers adept at countering the emotional impacts of stress and its impact on productivity, for themselves and their teams

      2 min read

    • Article

      All About Wealth

      Sep 3, 2020

      All About Wealth
      1 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      From Impossible To Possible:

      Mar 13, 2020

      From Impossible To Possible:
      4 min read

    • Article

      Business With A Purpose

      Dec 12, 2018

      THE MOST SUCCESSFUL entrepreneurs are driven by something more than revenue or profit margin. For Ruben Gutierrez, founder and CEO of VRG Components, a global supplier of electronic components, the driver is his past—and his desire to help others bui

      2 min read

    • Article

      Methodology

      Dec 1, 2020

      Schools were asked whether they offer a major, a minor, a concentration, or a degree program in entrepreneurship; how many courses in entrepreneurship they offer in topics such as new technology, social entrepreneurship, business analytics, idea deve

      1 min read

    • Article

      2020 CEO Survey

      Aug 12, 2020

      Every summer, the CEOs of the Inc. 5000 respond to an exhaustive (and, we’ve been told, exhausting) survey comprising more than 80 questions about themselves, their companies, and their views of business and the world. Those responses, over the years

      1 min read

    • Article

      Branding Is All About Influencing Perceptions

      Aug 28, 2019

      LET’S START by establishing what a brand is. It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception. Branding is the act of i

      2 min read

    • Article

      The Evils Of Free Money

      Dec 22, 2020

      The vow “First, do no harm” is associated with doctors, but those exact words aren’t written in the Hippocratic oath. And I’d go so far as to say that such a vow is much better suited for other professionals. Take, oh, I don’t know, maybe investors—p

      4 min read

    • Article

      Editor's Note

      Oct 14, 2019

      Everything’s a little bit upside-down. As we industrialised, manufacturing and transport became more affordable and manageable. Big business grew; big business leaders grew complacent. Soon they were able to visualise items ordered, manufactured, shi

      2 min read

    • Article

      Sales Engagement Process Design

      Aug 9, 2017

      Is it time to adapt your sales engagement process to align with today’s evolving buyers & buying processes? • Many sales engagement processes are informal and inconsistently executed • This makes it extremely difficult for sales managers to obtain co

      1 min read

    Reviews for FROM INVISIBLE TO ICON

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words