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    The Power of Licensing: Harnessing Brand Equity
    Unavailable
    The Power of Licensing: Harnessing Brand Equity
    Unavailable
    The Power of Licensing: Harnessing Brand Equity
    Ebook536 pages11 hours

    The Power of Licensing: Harnessing Brand Equity

    By Michael Stone

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk’s clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
    LanguageEnglish
    PublisherAmerican Bar Association
    Release dateOct 1, 2018
    ISBN9781641051651
    Unavailable
    The Power of Licensing: Harnessing Brand Equity

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