Go-to-Market A Complete Guide
()
About this ebook
ask yourself: are the records needed as inputs to the Go-to-Market process available? What threat is Go-to-Market addressing? How likely is the current Go-to-Market plan to come in on schedule or on budget? Is the Go-to-Market process severely broken such that a re-design is necessary? What other areas of the organization might benefit from the Go-to-Market team’s improvements, knowledge, and learning?
This amazing Go-to-Market self-assessment will make you the trusted Go-to-Market domain master by revealing just what you need to know to be fluent and ready for any Go-to-Market challenge.
How do I reduce the effort in the Go-to-Market work to be done to get problems solved? How can I ensure that plans of action include every Go-to-Market task and that every Go-to-Market outcome is in place? How will I save time investigating strategic and tactical options and ensuring Go-to-Market costs are low? How can I deliver tailored Go-to-Market advice instantly with structured going-forward plans?
There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Go-to-Market essentials are covered, from every angle: the Go-to-Market self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Go-to-Market outcomes are achieved.
Contains extensive criteria grounded in past and current successful projects and activities by experienced Go-to-Market practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Go-to-Market are maximized with professional results.
Your purchase includes access details to the Go-to-Market self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard, and...
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
…plus an extra, special, resource that helps you with project managing.
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Read more from Gerardus Blokdyk
SAP MM Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5SAP CO Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsLogistics and Supply Chain Management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5HR Analytics Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5SAP Supply Chain Management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsProject Management Office PMO Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5Key Performance Indicator KPI Standard Requirements Rating: 4 out of 5 stars4/5ISO 14644 A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsSAP SD Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Data Governance Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSAP HANA Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsISO 26262 Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5Quality Assurance Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5ISO 45001 Second Edition Rating: 4 out of 5 stars4/5Enterprise Risk Management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5ISO 27001 Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsTOGAF Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsPower BI A Complete Guide Rating: 3 out of 5 stars3/5Financial audit Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Human resource management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5Microsoft Dynamics 365 For Finance And Operations A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsSAP PM Complete Self-Assessment Guide Rating: 1 out of 5 stars1/5National Electrical Code Second Edition Rating: 0 out of 5 stars0 ratingsSWOT Analysis A Complete Guide - 2019 Edition Rating: 5 out of 5 stars5/5AUTOSAR Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5Ux UI design Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Reliability Centered Maintenance Rcm Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5ISO IEC 17025 A Clear and Concise Reference Rating: 5 out of 5 stars5/5Root-cause analysis Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsPython Data Structures and Algorithms Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5
Related to Go-to-Market A Complete Guide
Related ebooks
Go to market Second Edition Rating: 0 out of 5 stars0 ratingsGo-to-Market Strategies Standard Requirements Rating: 0 out of 5 stars0 ratingsMarketing research process Standard Requirements Rating: 0 out of 5 stars0 ratingsSales Enablement Measurement A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsSales and Go-to-Market A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsGTM go-to-market Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsMarketing Campaign Management A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsB2B Marketplace A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsRevenue Growth Management Standard Requirements Rating: 0 out of 5 stars0 ratingsInternational Business Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsShort-Cycle B2B Sales Second Edition Rating: 0 out of 5 stars0 ratingsProduct And Service Innovation A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsMarketing Campaign Handbook: Volume One: Instructions For Operating A Successful Marketing Campaign Rating: 0 out of 5 stars0 ratingsKey Account Manager A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsCustomer Journey Map A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsBuilding Successful Partner Channels: Channel Development & Management in the Software Industry Rating: 5 out of 5 stars5/5Agency Mania Rating: 0 out of 5 stars0 ratingsThe Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales Rating: 2 out of 5 stars2/5Transformational Sales: Making a Difference with Strategic Customers Rating: 0 out of 5 stars0 ratingsProduct Strategy for High Technology Companies Rating: 4 out of 5 stars4/5Approved Marketing Plans for New Products and Services Rating: 0 out of 5 stars0 ratingsLoyalty marketing The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsValue-based pricing A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsGrowth Marketing Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsDirect To Consumer Playbook A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsThe Pricing Journey: The Organizational Transformation Toward Pricing Excellence Rating: 0 out of 5 stars0 ratingsProduct Marketing Strategy A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsThe Next Cmo: A Guide to Operational Marketing Excellence Rating: 0 out of 5 stars0 ratingsLeading A Marketing Team: Strategy To Accomplish Your Organization's Marketing Objectives Rating: 0 out of 5 stars0 ratings
Business For You
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Lying Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5
Reviews for Go-to-Market A Complete Guide
0 ratings0 reviews
Book preview
Go-to-Market A Complete Guide - Gerardus Blokdyk
About The Art of Service
The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.
Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.
Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’
With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:
http://theartofservice.com
service@theartofservice.com
Acknowledgments
This checklist was developed under the auspices of The Art of Service, chaired by Gerardus Blokdyk.
Representatives from several client companies participated in the preparation of this Self-Assessment.
Our deepest gratitude goes out to Matt Champagne, Ph.D. Surveys Expert, for his invaluable help and advise in structuring the Self Assessment.
In addition, we are thankful for the design and printing services provided.
Included Resources - how to access
Included with your purchase of the book is the Go-to-Market Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.
How? Simply send an email to
access@theartofservice.com
with this books’ title in the subject to get the Go-to-Market Self Assessment Tool right away.
You will receive the following contents with New and Updated specific criteria:
•The latest quick edition of the book in PDF
•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
•The Self-Assessment Excel Dashboard, and...
•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
•…plus an extra, special, resource that helps you with project managing.
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Get it now- you will be glad you did - do it now, before you forget.
Send an email to access@theartofservice.com with this books’ title in the subject to get the Go-to-Market Self Assessment Tool right away.
Your feedback is invaluable to us
If you recently bought this book, we would love to hear from you!
You can do this by writing a review on amazon (or the online store where you purchased this book) about your last purchase! As part of our continual service improvement process, we love to hear real client experiences and feedback.
How does it work?
To post a review on Amazon, just log in to your account and click on the Create Your Own Review button (under Customer Reviews) of the relevant product page. You can find examples of product reviews in Amazon. If you purchased from another online store, simply follow their procedures.
What happens when I submit my review?
Once you have submitted your review, send us an email at
review@theartofservice.com with the link to your review so we can properly thank you for your feedback.
Purpose of this Self-Assessment
This Self-Assessment has been developed to improve understanding of the requirements and elements of Go-to-Market, based on best practices and standards in business process architecture, design and quality management.
It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.
The criteria of requirements and elements of Go-to-Market have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.
In this format, even with limited background knowledge of Go-to-Market, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.
How to use the Self-Assessment
On the following pages are a series of questions to identify to what extent your Go-to-Market initiative is complete in comparison to the requirements set in standards.
To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.
1 Strongly Disagree
2 Disagree
3 Neutral
4 Agree
5 Strongly Agree
Read the question and rate it with the following in front of mind:
‘In my belief,
the answer to this question is clearly defined’.
There are two ways in which you can choose to interpret this statement;
1.how aware are you that the answer to the question is clearly defined
2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.
A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.
After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Go-to-Market Scorecard on the second next page of the Self-Assessment.
Your completed Go-to-Market Scorecard will give you a clear presentation of which Go-to-Market areas need attention.
Go-to-Market
Scorecard Example
Example of how the finalized Scorecard can look like:
Go-to-Market
Scorecard
Your Scores:
BEGINNING OF THE
SELF-ASSESSMENT:
Table of Contents
About The Art of Service7
Acknowledgments8
Included Resources - how to access8
Your feedback is invaluable to us10
Purpose of this Self-Assessment10
How to use the Self-Assessment11
Go-to-Market
Scorecard Example13
Go-to-Market
Scorecard14
BEGINNING OF THE
SELF-ASSESSMENT:15
CRITERION #1: RECOGNIZE16
CRITERION #2: DEFINE:23
CRITERION #3: MEASURE:34
CRITERION #4: ANALYZE:47
CRITERION #5: IMPROVE:56
CRITERION #6: CONTROL:68
CRITERION #7: SUSTAIN:78
Go-to-Market and Managing Projects, Criteria for Project Managers:103
1.0 Initiating Process Group: Go-to-Market104
1.1 Project Charter: Go-to-Market106
1.2 Stakeholder Register: Go-to-Market108
1.3 Stakeholder Analysis Matrix: Go-to-Market109
2.0 Planning Process Group: Go-to-Market111
2.1 Project Management Plan: Go-to-Market113
2.2 Scope Management Plan: Go-to-Market115
2.3 Requirements Management Plan: Go-to-Market117
2.4 Requirements Documentation: Go-to-Market119
2.5 Requirements Traceability Matrix: Go-to-Market121
2.6 Project Scope Statement: Go-to-Market123
2.7 Assumption and Constraint Log: Go-to-Market125
2.8 Work Breakdown Structure: Go-to-Market127
2.9 WBS Dictionary: Go-to-Market129
2.10 Schedule Management Plan: Go-to-Market132
2.11 Activity List: Go-to-Market134
2.12 Activity Attributes: Go-to-Market136
2.13 Milestone List: Go-to-Market138
2.14 Network Diagram: Go-to-Market140
2.15 Activity Resource Requirements: Go-to-Market142
2.16 Resource Breakdown Structure: Go-to-Market143
2.17 Activity Duration Estimates: Go-to-Market145
2.18 Duration Estimating Worksheet: Go-to-Market147
2.19 Project Schedule: Go-to-Market149
2.20 Cost Management Plan: Go-to-Market151
2.21 Activity Cost Estimates: Go-to-Market153
2.22 Cost Estimating Worksheet: Go-to-Market155
2.23 Cost Baseline: Go-to-Market157
2.24 Quality Management Plan: Go-to-Market159
2.25 Quality Metrics: Go-to-Market161