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    Branding Beyond Visuals
    Branding Beyond Visuals
    Branding Beyond Visuals
    Ebook42 pages24 minutes

    Branding Beyond Visuals

    By Bernard Kelvin Clive

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    About this ebook

    Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. How to use the power of storytelling, tribe building among other strategies to build and grow your brand.

    LanguageEnglish
    PublisherBernard Kelvin Clive
    Release dateOct 30, 2018
    ISBN9781386257547
    Branding Beyond Visuals
    Author

    Bernard Kelvin Clive

    Bernard Kelvin Clive is an Author, Speaker, Trainer, and Ghana’s foremost authority on Personal Branding. He hosts the monthly Masterclasses — Book Publishing Masterclass, Podcasting Masterclass, Church Branding Masterclass, etc. His weekly podcast is ranked #1 in the Business & Career Podcast in Ghana & Botswana. A Personal Branding Coach and Brand Strategist at BKC Consulting with over 10 years of experience in digital publishing, Bernard has offered consulting services to hundreds of writers, poets, pastors, authors locally and internationally to self—publish their books and build brands. He is an Amazon bestselling author of over 40 published books and a familiar face and voice on TV and radio stations in Ghana. A husband to Cynthia Clive and father to Thelma Janis Clive.

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      Book preview

      Branding Beyond Visuals - Bernard Kelvin Clive

      BRANDING beyond VISUALS

      Bernard Kelvin Clive

      Copyright © 2018, Bernard Kelvin Clive

      All Rights Reserved!

      ISBN-13:  9781728854984

      No part of this publication may be reproduced in a retrieval system, or transmitted in any form or by any means electronic, mechanical or photocopy, recording or otherwise without the prior written permission of the publisher.

      Published By: BKC Consulting, +23324496111

      To book Bernard Kelvin Clive for Speaking. Training and Coaching, contact

      BKC Consulting, Tel: +233244961121 | Email: info@bkc.name | www.BKC.name/consulting

      Dedicated to

      Bola Ray (Nathan Kwabena Adisi)

      Table of Contents

      Why I wrote this Book

      3 Branding Pitfalls to Avoid

      3 Strategies for Building Brands Beyond Visuals

      ONE I

      Tribe Building

      Why you need a Tribe:

      How to Build a Tribe for Your Brand:

      How to grow your Tribe:

      TWO II

      The Power of Brand Ambassadors

      How to engage Brand Ambassadors:

      The Roles and Benefits of Brand Ambassadors

      Why you Need a Brand Ambassador:

      THREE III

      The Art of Brand Storytelling

      Benefits of Storytelling:

      Caveat for Brands Using Storytelling

      How brands can change the narrative with their brand story

      Conclusion

      About the Author

      Books by Bernard Kelvin Clive

      Why I wrote this Book

      Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. What I call – ‘branding beyond visuals’.

      The first part of the book identifies major pitfalls to avoid when branding and offer solutions to it. In the second part of the book, I addressed critical areas that successful brands have been using to grow their brands and how any brand seeking to thrive in this age can utilize these strategize.

      It’s about time, to go

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