The CEO Manual: How to Start Your Own Business When You Get Out of Prison

THE CEO MANUAL

Published by: THE CELL BLOCK™

THE CELL BLOCK

P.O. Box 1025

Rancho Cordova, CA 95741

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Copyright©  2018 MIKE ENEMIGO

Cover design by Mike Enemigo

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Note this book is also published under the title CEO Manual: Start A Business, Be a Boss!

CAUTION

If you are inclined to pass judgement on a book by looking at its cover or size, do not judge this one that way. We have purposefully kept this book thin because time is money –your money. Ernest Hemingway said, The first and most important thing of all, at least for writer of today, is to strip language clean, to lay it bare down to the bone. And that statement is even more accurate now than when he said it! That considered, this book has written accordingly, in simple and understandable style and language. We hope that you approve, and that these pages will prove to be the cornerstone for the building of wealth for you and your family.

You need only a few things to become really wealthy. One of these things is desire. You've proved that you have desire...or you would not be reading these words this very minute. Next comes knowledge. That's where most folks are lacking. We've assembled all the knowledge you need to become a millionaire in your own right into this one easy-to-read book. And finally you need action. Now, we can't force you into action. However, we have included in this a number of resources, opportunities and secrets to make action even easier for you to take.

Your future is in your hands. You cannot change your past, but you can prepare for your future. With the secrets provided in this book, you can establish a winning plan for wealth.

Take control of your financial security today. Read through these pages, make your plans, and become a winner!

Mike Enemigo

& SAV Hustle

CONTENTS

Chapter 1: 5 Core Steps To Starting Your Own Business

Chapter 2: You Must Read This To Improve Your Chance Of Business   Success

Chapter 3: 5 Common Launch Errors You Must Avoid

Chapter 4: Naming Your Business

Chapter 5: The Mission Statement

Chapter 6: Trademark, Copyright, Or Patent?

Chapter 7: Writing A Business Plan

Chapter 8: Business Organization: Choosing Your Business Structure

Chapter 9: Why You Should Consider Nevada As Your Corporate Home

Chapter 10: How To Legally Protect Your Assets Once & For All

Chapter 11: Tax Tips For CEOs

Chapter 12: How To Start A Business With No Money

Chapter 13: Where To Get Money For Your Start-Up Business

Chapter 14: 5 Tips To Make Your Business Fundable

Chapter 15: Top 10 Reasons Start-ups Fail To Get Financed, Plus Solutions

Chapter 16: Understanding The Psychology Of Investors

Chapter 17: Contract Secrets

Chapter 18: The Takeover: How To Take Over A Going Business With Zero Cash

Chapter 19: Boss Status: How To Build Your Team

Chapter 20: Boss Status: How To Encourage Your Team

Chapter 21: Boss Status: How To Be A Better Boss

Chapter 22: Scared Money Don't Make Money

Chapter 23: CEO Bankruptcy Secrets

Chapter 24: How To Maximize Marketing Dollars

Chapter 25: How To Drive Customers To Your Website

Chapter 26: How to build a Facebook page for your small business!

Chapter 27: Best Advice From 15 Self-Made Millionaires

Business Resource Directory  

5 CORE STEPS TO STARTING YOUR OWN BUSINESS

START IT

Business startup isn't rocket science; it's not as complicated or scary as people think. Once you have a great idea, product or service in mind, it's a step-by-step common-sense process. Here's step one: Figure out what you want to do and do it.

PLAN IT

If you build it, will they buy it? Determining whether there really is a market for your product or service is fundamental. Consider market research an investment in your future product or service. Make the necessary adjustments now that will save you money in the long run.

FUND IT!

Figure out where the money will come from. The best place to begin is by looking in the mirror. Self-financing is the number-one source of income for startup—and it creates faith in your company when you need more cash. Get the expert advice on how to approach bankers, investors, or crowdfund.

MARKET IT!

It's essential that you spread the word about your company/product/service. You can create a brand identity and develop a marketing campaign that works ­without spending a fortune. However, an investment of your time is required.

PROFIT FROM IT!

Make sure you're in love with the profit, not the product. Many people get emotional about their business, which clouds their judgment. Keeping score with basic bookkeeping and financial statements will help you effectively manage your finances and keep the profits coming.

YOU MUST READ THIS TO IMPROVE YOUR CHANCES AT BUSINESS SUCCESS!

The number of new business failures continues unabated. Here are the most common causes of failure you must avoid in order to improve your chances of success...

Lack of a Business Plan

You would think that anyone contemplating starting a business, considering the amount of time, effort and money involved, would develop a business plan, right? WRONG! The majority of new businesses are launched by entrepreneurs without a plan! Consequently, entrepreneurs get into trouble because they haven't considered all of the aspects associated with starting and managing a successful business.

Why is that? The typical entrepreneur (and his colleagues with whom he starts) is a techie of one type of another. I affectionately call them business innocents—the founder and his soul brothers.

Many times techies have never taken any courses on business (e.g. management, accounting, marketing, or planning). They are unaware of the fundamentals of what is required to run a business. And as a result, they experience a predictable series of natural pitfalls.

Insufficient Cash

Without a budget or even a break-even analysis, entrepreneurs rapidly squander their precious cash and waste valuable time. Entrepreneurs are long on ideas, but notoriously short on cash.

Entrepreneurs are very optimistic and perceive that everything will happen faster than is possible. In life—as in business—results usually take longer and costs more than expected.

Looking at their business with short-sighted time horizons, entrepreneurs expect to open their doors and become swamped with paying customers that will generate short-term cash and sustain the early stages of the business.

Unfortunately, even under the best circumstances, the typical start-up requires 18 to 24 months to generate positive cash flow. The statistics are well-known, and on average, 95% of all new businesses fail in the initial years of their existence.

You would also think that these well-published statistics would prompt entrepreneurs to plan better and have sufficient cash to fund their start-ups for at least the first year or more, right?

No Accounting Skills

Business is about numbers—sales, costs, expenses, and profits—quantifiable transactions. If Wal-Mart knows what they sell in every store around the world, isn't that a strong indication of how critical it is to account for every aspect of your new business?

You can't manage what you don't know. Since entrepreneurs dislike controls, have no budgets, and typically haven't done a break-even analysis, is it any surprise that so many new businesses fail? The simple fact is that it costs a certain amount of money to start almost any kind of business. So the new business owner must calculate how much they must sell just to cover all costs and expenses they will inevitably incur, and by what date they must have them covered.

How many meals in the restaurant? How many bagels in the bagel shop? How many cupcakes in a Mr. Cupcakes? How many pizzas in a pizza parlor?

Everything about running a business is about numbers—cash flow. If you don't keep track of every dollar spent and every dollar made in a timely fashion, then there can only be one result. Trouble!

Since CASH is KING, every penny needs to be accounted for in a proper fashion. Once you start your business, the money clocks start ticking. If you spend more than you generate, there can only be one outcome—failure!

Lack of accounting controls, budgets and timely reporting of results is one of the major problems start-up businesses experience. Surprises can be deadly!

Selling vs. Marketing

Entrepreneurs are great salesmen. They are selling their idea for a better world. Unfortunately, they overestimate the number of customers that will find their solution applicable to them. Or they misinterpret the perceived worth of their value proposition. They also frequently misjudge how fast customers will adopt their solution. In addition, there are only so many hours to make sales in every day. Eventually, the typical entrepreneur runs out of time, energy, and resources.

Somewhere along the way, the typical entrepreneur has to realize that there are just not enough hours to sell, and they must transition their efforts from selling to marketing. Selling is asking for the order. Marketing is creating a demand in the mind of the customer so that they seek you out.

Poor People Skills

Management is simply getting things done through people. Entrepreneurs tend to be one man/woman shows. Running a successful business is a team effort.

The most successful firms constantly tout their people. They believe in every member of the team working together to deliver great products with excellent customer service.

The inability of the owner/founder to delegate authority and responsibility is another contributing factor to early demise of their business. Typical start-ups are helter skelter operations with everybody doing everything—­including the founder. If allowed to continue, the only result can be chaos, confusion and the waste of precious resources.

When crisis management is the order of the day, failure isn't too far away. So with no plan, insufficient cash, poor accounting controls, no organizational structure and a sell everything-to-everybody modus of operandi, what can the result be?

Remember: Nobody plans to fail...they just fail to plan.

A business plan is a relatively inexpensive exercise done on paper before you can start your business. It can save you from yourself!

5 COMMON LAUNCH ERRORS YOU MUST AVOID!

Insistence on autonomy

In the startup phase, the company is all about you. Your fingerprints are on everything, and there is very little you don't know and aren't directing. But after the startup